Nfinite to Unveil New Visual Experience Platform (VXP™) at eTail Palm Springs 2025 Showcasing the Future of AI-Powered Product Visuals

Associated Press

18-02-2025

New AI-driven solution upscales distressed product imagery to high fidelity, immersive visuals at scale.
SAN FRANCISCO, February 18, 2025 /PRNewswire/ - Nfinite, a pioneer in AI-driven product visualization with over $130M in financing raised to date, will debut its new Visual Experience Platform (VXP™) at eTail Palm Springs, offering retailers a transformative solution to streamline the creation, management, and optimization of product visuals at scale.
'Online shoppers increasingly demand high-quality, engaging visuals, and retailers are under immense pressure to deliver immersive experiences across massive catalogs,' said Mark Elfenbein, Head of North America at Nfinite. 'VXP™ fundamentally changes how retailers and brands create and manage product visuals, removing the friction from content creation. The platform allows retailers to generate and optimize high performance visuals at speed and scale, at a fraction of the cost of traditional image production.'
Eliminating the Cost and Complexity of Product Visualization
Retailers have long grappled with outdated and inefficient product content workflows. Traditional photography is slow and expensive, supplier-provided images lack consistency, and managing visuals across thousands of SKUs remains a huge logistical hurdle. As digital commerce accelerates, these challenges create costly bottlenecks that can strangle engagement and conversions.
VXP™ fundamentally redefines how retailers and brands approach product visualization by centralizing and automating visual content generation. By integrating AI-powered image creation, asset management, and performance analytics, VXP™ provides retailers with a scalable, data-driven solution able to outpace shifting consumer demands.
A Smarter Approach to Product Visualization
With VXP™, retailers can:
Generate high-quality visuals with 100% precision – AI-powered packshots, lifestyle imagery, and 360° product views without the need for costly, time-intensive studio photography.
Standardize supplier and private label content – Ensuring consistency across product categories and enhancing the online shopping experience.
Accelerate time-to-market – Reducing content production cycles from weeks to days, enabling real-time updates for seasonal and promotional campaigns.
Leverage performance insights – Using data-driven metrics to assess visual effectiveness and optimize content for higher conversions.
Trusted by Retail Leaders
Retail giants including Staples, Lowe's, Amazon and Wayfair are already leveraging Nfinite's AI-powered solutions to modernize their approach to product visualization. With the introduction of VXP™, Nfinite is further driving the shift toward AI-first, scalable content automation, enabling retailers to enhance consumer engagement while dramatically reducing costs.
Join Us at eTail Palm Springs
Attendees at eTail Palm Springs (February 24-27, 2025) will be able to get an exclusive look at how VXP™ is reshaping retail content strategies, with live demos, expert insights, and real-world case studies from leading retailers.
For more information or to schedule a demo, please visit www.nfinite.app
About Nfinite
Nfinite is a pioneer in AI visualization and spatial data. Trusted by global brands like Lowe's, Staples, and Walmart, Nfinite's technology enables the rapid generation of high-quality visuals at unprecedented scale which is driving the next wave of e-commerce innovation. With over $130 million in VC financing, the company has built one of the world's largest libraries of high-fidelity 3D datasets—laying the foundation for advancements in Physical AI and redefining how AI perceives and interacts with the real world.