Mazda 6e: Mid-size EV edges closer to Australian launch
Mazda has now revealed two electric vehicles (EVs) developed with its Chinese joint venture partner Changan, but neither has been locked in for an Australian launch just yet.
The Japanese automaker revealed the EZ-6 mid-size liftback at the 2024 Shanghai motor show, with the export version – badged 6e – debuting in Brussels earlier this year when it was also confirmed for right-hand drive.
The EZ-60 mid-size electric SUV was subsequently revealed at this year's Shanghai motor show.
"At this stage, the only one we're building a business case for, because it's available in right-hand drive, is the Mazda 6e, and we're only doing a business case," confirmed Mazda Australia managing director Vinesh Bhindi to Australian media, stressing it wasn't a foregone conclusion.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"Australia offers the most amount of models, as many as we can – when you look at the global portfolio, we offer the most [of any market globally] – so we don't want to abandon that strategy.
"[And] I think if the government is really determined to reduce our carbon footprint from Australia, I can only expect they will go stronger and harder towards battery electric-powered cars.
"Mazda will offer it if we can."
The 6e is launching in the UK market in 2026. It's also set to be offered in Thailand, another RHD market.
"We're looking at EV as a business case at this stage," said Mr Bhindi when asked whether Mazda Australia was looking at just the EV or the extended-range electric vehicle (EREV) version also offered in China.
"We're building a business case for EV, and if that then allows us to bring the car in and potentially expand, then we can always look at that."
The Chinese-market EZ-6's EREV powertrain features a 1.5-litre petrol engine that sends power not to the wheels but rather the 18.9kWh or 28.4kWh lithium iron phosphate battery, which in turn powers the 160kW/320Nm electric motor.
Claimed electric-only range is between 130km and 200km on the CLTC cycle.
The 6e is around 50mm longer and 50mm wider than the Mazda 6 sedan, which along with its wagon counterpart was recently discontinued in Australia.
It's being offered in Europe with a single-motor rear-wheel drive electric powertrain producing 190kW of power and 320Nm of torque.
The standard 68.8kWh lithium iron phosphate (LFP) battery can be charged at up to 165kW, and offers 479km of range under the WLTP cycle.
The larger 80kWh nickel manganese cobalt (NMC) battery can only support 90kW DC fast-charging, but offers 552km of range. With this battery, the electric motor's power output drops slightly to 180kW.
Energy consumption is essentially identical with either battery specified, with figures of 16.6kWh/100km and 16.5kWh/100km, respectively.
All 6e models feature a 400V electrical system.
In European markets such as Germany, the 6e is offered in either Takumi or Takumi Plus grades.
Both come standard with 19-inch alloy wheels, a panoramic glass roof, 14.6-inch touchscreen infotainment system, a 10.2-inch digital instrument cluster, a head-up display, and heated, ventilated and power-adjustable front seats.
The Takumi Plus adds a tan interior, Nappa leather upholstery, and a power sunblind.
While the 6e has been confirmed for RHD, the EZ-60 hasn't yet.
"At the moment, the vehicle's only available for the China market, but we're really excited with the direction of the design and technology," said Daniel Wakelim, Mazda Australia national manager of product and business strategy.
"It would probably sit in the large SUV segment if we were to bring it to Australia."
While the EZ-60 electric SUV was revealed at this year's Shanghai show, Mazda has stopped short of releasing full specifications.
A Chinese Ministry of Industry and Information Technology (MIIT) filing shared by Car News China, however, has revealed the two-row EZ-60 SUV measures 4850mm long, 1935mm wide and 1620mm tall on a 2902mm wheelbase.
That makes it 58mm longer than a Tesla Model Y on a 12mm longer wheelbase.
The electric version has an LFP battery and a 190kW rear-mounted electric motor, while the EREV version mates a 72kW 1.5-litre engine with a 190kW electric motor and a 31.73kWh LFP battery for 160km of electric-only range.
Mazda Australia has only offered one EV before, with a battery-powered version of the MX-30.
The slow-selling model was axed in 2023, and was recently discontinued in the UK and Europe as well.
Content originally sourced from: CarExpert.com.au
Mazda has now revealed two electric vehicles (EVs) developed with its Chinese joint venture partner Changan, but neither has been locked in for an Australian launch just yet.
The Japanese automaker revealed the EZ-6 mid-size liftback at the 2024 Shanghai motor show, with the export version – badged 6e – debuting in Brussels earlier this year when it was also confirmed for right-hand drive.
The EZ-60 mid-size electric SUV was subsequently revealed at this year's Shanghai motor show.
"At this stage, the only one we're building a business case for, because it's available in right-hand drive, is the Mazda 6e, and we're only doing a business case," confirmed Mazda Australia managing director Vinesh Bhindi to Australian media, stressing it wasn't a foregone conclusion.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"Australia offers the most amount of models, as many as we can – when you look at the global portfolio, we offer the most [of any market globally] – so we don't want to abandon that strategy.
"[And] I think if the government is really determined to reduce our carbon footprint from Australia, I can only expect they will go stronger and harder towards battery electric-powered cars.
"Mazda will offer it if we can."
The 6e is launching in the UK market in 2026. It's also set to be offered in Thailand, another RHD market.
"We're looking at EV as a business case at this stage," said Mr Bhindi when asked whether Mazda Australia was looking at just the EV or the extended-range electric vehicle (EREV) version also offered in China.
"We're building a business case for EV, and if that then allows us to bring the car in and potentially expand, then we can always look at that."
The Chinese-market EZ-6's EREV powertrain features a 1.5-litre petrol engine that sends power not to the wheels but rather the 18.9kWh or 28.4kWh lithium iron phosphate battery, which in turn powers the 160kW/320Nm electric motor.
Claimed electric-only range is between 130km and 200km on the CLTC cycle.
The 6e is around 50mm longer and 50mm wider than the Mazda 6 sedan, which along with its wagon counterpart was recently discontinued in Australia.
It's being offered in Europe with a single-motor rear-wheel drive electric powertrain producing 190kW of power and 320Nm of torque.
The standard 68.8kWh lithium iron phosphate (LFP) battery can be charged at up to 165kW, and offers 479km of range under the WLTP cycle.
The larger 80kWh nickel manganese cobalt (NMC) battery can only support 90kW DC fast-charging, but offers 552km of range. With this battery, the electric motor's power output drops slightly to 180kW.
Energy consumption is essentially identical with either battery specified, with figures of 16.6kWh/100km and 16.5kWh/100km, respectively.
All 6e models feature a 400V electrical system.
In European markets such as Germany, the 6e is offered in either Takumi or Takumi Plus grades.
Both come standard with 19-inch alloy wheels, a panoramic glass roof, 14.6-inch touchscreen infotainment system, a 10.2-inch digital instrument cluster, a head-up display, and heated, ventilated and power-adjustable front seats.
The Takumi Plus adds a tan interior, Nappa leather upholstery, and a power sunblind.
While the 6e has been confirmed for RHD, the EZ-60 hasn't yet.
"At the moment, the vehicle's only available for the China market, but we're really excited with the direction of the design and technology," said Daniel Wakelim, Mazda Australia national manager of product and business strategy.
"It would probably sit in the large SUV segment if we were to bring it to Australia."
While the EZ-60 electric SUV was revealed at this year's Shanghai show, Mazda has stopped short of releasing full specifications.
A Chinese Ministry of Industry and Information Technology (MIIT) filing shared by Car News China, however, has revealed the two-row EZ-60 SUV measures 4850mm long, 1935mm wide and 1620mm tall on a 2902mm wheelbase.
That makes it 58mm longer than a Tesla Model Y on a 12mm longer wheelbase.
The electric version has an LFP battery and a 190kW rear-mounted electric motor, while the EREV version mates a 72kW 1.5-litre engine with a 190kW electric motor and a 31.73kWh LFP battery for 160km of electric-only range.
Mazda Australia has only offered one EV before, with a battery-powered version of the MX-30.
The slow-selling model was axed in 2023, and was recently discontinued in the UK and Europe as well.
Content originally sourced from: CarExpert.com.au
Mazda has now revealed two electric vehicles (EVs) developed with its Chinese joint venture partner Changan, but neither has been locked in for an Australian launch just yet.
The Japanese automaker revealed the EZ-6 mid-size liftback at the 2024 Shanghai motor show, with the export version – badged 6e – debuting in Brussels earlier this year when it was also confirmed for right-hand drive.
The EZ-60 mid-size electric SUV was subsequently revealed at this year's Shanghai motor show.
"At this stage, the only one we're building a business case for, because it's available in right-hand drive, is the Mazda 6e, and we're only doing a business case," confirmed Mazda Australia managing director Vinesh Bhindi to Australian media, stressing it wasn't a foregone conclusion.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"Australia offers the most amount of models, as many as we can – when you look at the global portfolio, we offer the most [of any market globally] – so we don't want to abandon that strategy.
"[And] I think if the government is really determined to reduce our carbon footprint from Australia, I can only expect they will go stronger and harder towards battery electric-powered cars.
"Mazda will offer it if we can."
The 6e is launching in the UK market in 2026. It's also set to be offered in Thailand, another RHD market.
"We're looking at EV as a business case at this stage," said Mr Bhindi when asked whether Mazda Australia was looking at just the EV or the extended-range electric vehicle (EREV) version also offered in China.
"We're building a business case for EV, and if that then allows us to bring the car in and potentially expand, then we can always look at that."
The Chinese-market EZ-6's EREV powertrain features a 1.5-litre petrol engine that sends power not to the wheels but rather the 18.9kWh or 28.4kWh lithium iron phosphate battery, which in turn powers the 160kW/320Nm electric motor.
Claimed electric-only range is between 130km and 200km on the CLTC cycle.
The 6e is around 50mm longer and 50mm wider than the Mazda 6 sedan, which along with its wagon counterpart was recently discontinued in Australia.
It's being offered in Europe with a single-motor rear-wheel drive electric powertrain producing 190kW of power and 320Nm of torque.
The standard 68.8kWh lithium iron phosphate (LFP) battery can be charged at up to 165kW, and offers 479km of range under the WLTP cycle.
The larger 80kWh nickel manganese cobalt (NMC) battery can only support 90kW DC fast-charging, but offers 552km of range. With this battery, the electric motor's power output drops slightly to 180kW.
Energy consumption is essentially identical with either battery specified, with figures of 16.6kWh/100km and 16.5kWh/100km, respectively.
All 6e models feature a 400V electrical system.
In European markets such as Germany, the 6e is offered in either Takumi or Takumi Plus grades.
Both come standard with 19-inch alloy wheels, a panoramic glass roof, 14.6-inch touchscreen infotainment system, a 10.2-inch digital instrument cluster, a head-up display, and heated, ventilated and power-adjustable front seats.
The Takumi Plus adds a tan interior, Nappa leather upholstery, and a power sunblind.
While the 6e has been confirmed for RHD, the EZ-60 hasn't yet.
"At the moment, the vehicle's only available for the China market, but we're really excited with the direction of the design and technology," said Daniel Wakelim, Mazda Australia national manager of product and business strategy.
"It would probably sit in the large SUV segment if we were to bring it to Australia."
While the EZ-60 electric SUV was revealed at this year's Shanghai show, Mazda has stopped short of releasing full specifications.
A Chinese Ministry of Industry and Information Technology (MIIT) filing shared by Car News China, however, has revealed the two-row EZ-60 SUV measures 4850mm long, 1935mm wide and 1620mm tall on a 2902mm wheelbase.
That makes it 58mm longer than a Tesla Model Y on a 12mm longer wheelbase.
The electric version has an LFP battery and a 190kW rear-mounted electric motor, while the EREV version mates a 72kW 1.5-litre engine with a 190kW electric motor and a 31.73kWh LFP battery for 160km of electric-only range.
Mazda Australia has only offered one EV before, with a battery-powered version of the MX-30.
The slow-selling model was axed in 2023, and was recently discontinued in the UK and Europe as well.
Content originally sourced from: CarExpert.com.au
Mazda has now revealed two electric vehicles (EVs) developed with its Chinese joint venture partner Changan, but neither has been locked in for an Australian launch just yet.
The Japanese automaker revealed the EZ-6 mid-size liftback at the 2024 Shanghai motor show, with the export version – badged 6e – debuting in Brussels earlier this year when it was also confirmed for right-hand drive.
The EZ-60 mid-size electric SUV was subsequently revealed at this year's Shanghai motor show.
"At this stage, the only one we're building a business case for, because it's available in right-hand drive, is the Mazda 6e, and we're only doing a business case," confirmed Mazda Australia managing director Vinesh Bhindi to Australian media, stressing it wasn't a foregone conclusion.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"Australia offers the most amount of models, as many as we can – when you look at the global portfolio, we offer the most [of any market globally] – so we don't want to abandon that strategy.
"[And] I think if the government is really determined to reduce our carbon footprint from Australia, I can only expect they will go stronger and harder towards battery electric-powered cars.
"Mazda will offer it if we can."
The 6e is launching in the UK market in 2026. It's also set to be offered in Thailand, another RHD market.
"We're looking at EV as a business case at this stage," said Mr Bhindi when asked whether Mazda Australia was looking at just the EV or the extended-range electric vehicle (EREV) version also offered in China.
"We're building a business case for EV, and if that then allows us to bring the car in and potentially expand, then we can always look at that."
The Chinese-market EZ-6's EREV powertrain features a 1.5-litre petrol engine that sends power not to the wheels but rather the 18.9kWh or 28.4kWh lithium iron phosphate battery, which in turn powers the 160kW/320Nm electric motor.
Claimed electric-only range is between 130km and 200km on the CLTC cycle.
The 6e is around 50mm longer and 50mm wider than the Mazda 6 sedan, which along with its wagon counterpart was recently discontinued in Australia.
It's being offered in Europe with a single-motor rear-wheel drive electric powertrain producing 190kW of power and 320Nm of torque.
The standard 68.8kWh lithium iron phosphate (LFP) battery can be charged at up to 165kW, and offers 479km of range under the WLTP cycle.
The larger 80kWh nickel manganese cobalt (NMC) battery can only support 90kW DC fast-charging, but offers 552km of range. With this battery, the electric motor's power output drops slightly to 180kW.
Energy consumption is essentially identical with either battery specified, with figures of 16.6kWh/100km and 16.5kWh/100km, respectively.
All 6e models feature a 400V electrical system.
In European markets such as Germany, the 6e is offered in either Takumi or Takumi Plus grades.
Both come standard with 19-inch alloy wheels, a panoramic glass roof, 14.6-inch touchscreen infotainment system, a 10.2-inch digital instrument cluster, a head-up display, and heated, ventilated and power-adjustable front seats.
The Takumi Plus adds a tan interior, Nappa leather upholstery, and a power sunblind.
While the 6e has been confirmed for RHD, the EZ-60 hasn't yet.
"At the moment, the vehicle's only available for the China market, but we're really excited with the direction of the design and technology," said Daniel Wakelim, Mazda Australia national manager of product and business strategy.
"It would probably sit in the large SUV segment if we were to bring it to Australia."
While the EZ-60 electric SUV was revealed at this year's Shanghai show, Mazda has stopped short of releasing full specifications.
A Chinese Ministry of Industry and Information Technology (MIIT) filing shared by Car News China, however, has revealed the two-row EZ-60 SUV measures 4850mm long, 1935mm wide and 1620mm tall on a 2902mm wheelbase.
That makes it 58mm longer than a Tesla Model Y on a 12mm longer wheelbase.
The electric version has an LFP battery and a 190kW rear-mounted electric motor, while the EREV version mates a 72kW 1.5-litre engine with a 190kW electric motor and a 31.73kWh LFP battery for 160km of electric-only range.
Mazda Australia has only offered one EV before, with a battery-powered version of the MX-30.
The slow-selling model was axed in 2023, and was recently discontinued in the UK and Europe as well.
Content originally sourced from: CarExpert.com.au
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Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from: You may have noticed Omoda Jaecoo showrooms are starting to pop up around the country, but just what is this unfamiliar auto brand? Effectively, it's a sister brand to Chinese brand Chery, and while Omoda Jaecoo vehicles will be sold in separate showrooms, some dealerships will offer both Chery and Omoda Jaecoo franchises. There's some overlap between the two brands, but Omoda Jaecoo chief commercial officer Roy Muñoz explained the difference. "I'd call it next step up from Chery," he explained to CarExpert. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Within this new brand, there are vehicles badged just as Jaecoos, with Omoda-badged vehicles to follow. Mr Muñoz says these will complement each other. "Omoda is more the crossover SUV, whereas the Jaecoos are more the rugged, luxurious SUVs," he explained. "So crossover meaning sometimes with the coupe styling, swooping rear roofline." Thus far, Omoda Jaecoo offers only the Jaecoo J7 mid-size SUV, a rival for the Toyota RAV4, and the Jaecoo J8 large SUV, a five-seat alternative to the likes of the Kia Sorento. The J7 lineup opens at $34,990 drive-away, or $5000 more than the current base price of the similarly sized Chery Tiggo 7 Pro. The Omoda C9, a mid-size SUV, is due on sale here in August, while the Omoda 7 (pictured below) is set to follow at some point. Officially debuted globally in 2023, Omoda Jaecoo exists only outside of the Chinese market, and is part of a rather confusing export strategy by China's largest car exporter, with 1.14 million overseas sales in 2024. For example, Chery already sells its Jetour and Exeed vehicles in markets like the Middle East, and is planning to launch Tiggo – a nameplate used on Chery SUVs – as a standalone brand in Europe, along with new brand Lepas revealed at this year's Shanghai motor show. Chery also sells its vehicles under the Chirey nameplate in Mexico, while its electric vehicle (EV) brand iCar will be sold in some markets as iCaur. And no, we don't know how to pronounce that either. For now, Chery Australia is sticking to just its namesake and Omoda Jaecoo brands, but it has left the door open for others to follow. Chery Australia says it isn't expecting any other brands "in the short term", but its local communications boss said more could follow. "The clear message for us is 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo, you guys do a good job with that, let's see what else potentially could come'." said Chery Australia communications head Tim Krieger. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." Chery only returned to Australia in 2023, before it announced the Jaecoo half of Omoda Jaecoo in 2024, and then announced the Omoda half this year. That's a very ambitious rollout, and we asked Mr Muñoz how much of this is being driven by head office. "Omoda Jaecoo is a global brand strategy. Certainly they listen to our feedback; we feed back as much as we can about how we think we should launch a brand or how we think a product should be introduced, but there is a bit of a global strategy that we need to execute," he said. Omoda Jaecoo vehicles are sold under different brands in China, where the Jaecoo J7 is a Chery Tansuo 06 (pictured above), the Jaecoo J8 a Chery Tiggo 9 (pictured below, and not to be confused with the slightly different global Chery Tiggo 9 due here this year), and the Omoda C9 is an Exeed Yaoguang. "What happens in the domestic market is different to what happens in the overseas markets," explained Mr Muñoz. So how does Omoda Jaecoo differ from Chery, then, given half its vehicles are sold as Cherys in China? And how does it stand out when the automaker's namesake brand sells vehicles here in the same segments? "Jaecoo is still focused on that premium adventure-type offering, so creature comforts you wouldn't normally see at this price point, luxury touch and feel. You've got your leather seats, suede roof liner, massaging seats, calf raises," he said. "Each brand has its own unique styling and speaks to a different part of the market." Omoda Jaecoo vehicles also feature a longer eight-year, unlimited-kilometre warranty, up from seven years for Chery vehicles. But in a market where even brands such as Jeep have called themselves premium, Omoda Jaecoo is reluctant to use the term. "I wouldn't say it's the premium arm, but certainly it's the next level up from Chery. In my own terms, it's almost in that sub-premium category but you get the premium feel, features that you don't get at the price point," said Mr Muñoz. "That premium word, it's been thrown around, a bit of a buzz word, but it's definitely the next level up in terms of the product offering from the Chery Group." The upcoming Chery Tiggo 9 (above), for example, wears slightly different styling to the closely related Jaecoo J8, and will miss out on some features like the latter's fragrance dispenser. Chery believes there's enough differentiation to prevent cannibalisation between the two brands. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo," said Mr Muñoz. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." "Different buyers as well. Chery is very focused on the family, urban buyer. Jaecoo is a bit more of that adventurous spirit," said Mr Krieger. "The design of the cars is different, the target audience is different, but I think there's room for both." Chery says it's "falling into line" with a global strategy, though there are some quirks. The Chery Omoda 5 and Omoda E5 were recently renamed the Chery C5 (pictured above) and E5 in Australia, even though these are sold under the Jaecoo Omoda arm in other markets. "The difference is that car was introduced into Australia under the Chery brand, whereas in other markets where it was sold it was always sold as an Omoda Jaecoo," said Mr Krieger. In an attempt to alleviate confusion, these vehicles are being kept in Chery showrooms but being stripped of their Omoda badging. MORE: All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025 Content originally sourced from:
Sky News AU
3 hours ago
- Sky News AU
Trade talks to start between US and China next week
US President Donald Trump has confirmed trade talks between the US and China will commence next week in London. President Trump and Chinese President Xi Jinping have spoken on the phone in the last 24 hours. Allegedly, the US government has asked the UK government to facilitate these talks.
