Beamish, The Living Museum Of The North wins Museum Of The Year award
Beamish, The Living Museum Of The North has won the Art Fund Museum Of The Year prize for 2025.
The open-air museum, in Country Durham, bring north-east England's Georgian, Edwardian and 1940s and 1950s history to life through immersive exhibits.
The £120,000 prize was presented to Rhiannon Hiles, chief executive of Beamish, by comedian and prize judge Phil Wang, at a ceremony held at the Museum Of Liverpool.
Wang, 35, said: 'Beamish is a worthy winner of this year's Art Fund Museum of the Year award. Our visit was one of the most fun days I've had in years.
'An unbelievable level of commitment from staff, and a jaw-dropping amount of detail ran through everything. They had to drag me kicking and screaming out of there!'
Jenny Waldman, director of Art Fund and chairwoman of the judges for Art Fund Museum Of The Year, added: 'Beamish is a museum brought to life by people – a joyous, immersive and unique place shaped by the stories and experiences of its community.
'The judges were blown away by the remarkable attention to detail of its exhibits across a 350-acre site and by the passion of its staff and volunteers.'
In the past year Beamish has completed its Remaking Beamish project, which has seen the recreation of a 1950s town and 1950s farm.
In 2024 they opened a 1950s cinema, toy shop and electrical shop, as well as a Georgian tavern.
The museum, which celebrates its 55th anniversary this year, was in a list of finalists that comprised Chapter in Cardiff, Compton Verney in Warwickshire, Golden Thread Gallery in Belfast and Perth Museum in Perth and Kinross.
Art Fund annually shortlists five outstanding museums for the prize and the 2025 edition recognises activities that took place from autumn 2023 to winter 2024.
The judges were tasked with identifying impactful projects and looking at the overall achievements of the organisations.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gizmodo
an hour ago
- Gizmodo
How to Watch FOX in the UK in 2025: Complete Guide
Missing The Simpsons reruns? Or maybe it's the NFL doubleheader or Tucker's replacement on FOX News that has you searching for a workaround. Whatever the reason, if you're in the UK, you've probably already hit the same wall: 'This content is not available in your region.' FOX, like many US-based networks, geo-blocks its content aggressively. With nearly 70% of streamers relying on VPNs to access restricted content, it's no surprise that viewers abroad are turning to smarter tools instead of giving up. The good news? Watching FOX in the United Kingdom is easier than ever, if you know what to use and how to bypass geo-filters. We'll help you choose services (like NordVPN) that stay under the radar, all broken down into easily digestible steps. Table of Contents If you've ever seen the dreaded geoblock message on any streaming service, you should know that it's not a bug, it's a business decision. Like most US-based broadcasters, FOX operates under strict licensing agreements that limit where their content can legally be shown. Networks don't own all the rights to every show or event they air. Instead, they license certain programs, live sports, and even news segments to different distributors across the globe. That means the same NFL game you see on FOX in the US might be exclusive to Sky Sports in the UK. So to stay compliant (and avoid million-dollar lawsuits), FOX geoblocks its streams outside the US. That includes: These blocks are enforced through your IP address, which reveals your location the moment you hit the site or app. If you don't have an IP address located in the US, you're cut off, regardless of whether you pay for the service or not. There are a few ways to stream FOX from the UK, some sketchier than others, and most with serious strings attached. Here's what we found while testing each method, and why a solid US VPN like NordVPN remains the most reliable workaround. Sure, if you dig deep enough into Reddit or streaming forums, you'll find links to unofficial streams of FOX shows or sports events. But here's the deal: most are riddled with pop-ups, trackers, and malware. Many also get taken down mid-stream, and let's not even talk about the video quality. Verdict: Not secure, not legal, not worth it. There's no legitimate UK service like Sky, Virgin, or Freeview that includes FOX programming straight out of the box. You won't find FOX Now, FOX News, or FOX Sports in any standard UK subscription package. To access FOX content, you'll need both a US media subscription and a VPN to unlock it. Verdict: Less FOX content, and the account setup is messy. Smart DNS can trick streaming sites into thinking you're in the US without encrypting your traffic. It's faster than a VPN in some cases, but far less secure, and not all services support FOX reliably. Plus, you often need to manually configure it on each device. Verdict: Works for some apps, but not foolproof, and no encryption is a big downside. A premium VPN masks your IP, encrypts your data, and routes your traffic through a US server. This makes it appear like you're streaming from, say, New York or San Francisco, even if you're in London. And when it comes to FOX apps like FOX Now, FOX Sports, or FOX News, a VPN is the only consistent way to get full access in HD. We tested multiple VPNs to access FOX channels in the UK, and NordVPN came out on top. It runs massive infrastructure in the US, with over 1,970 servers across the country. And best of all, it's risk-free for 30 days, so you can try it with FOX without committing. As tempting as it may be, avoid even the best free VPNs with U.S. servers. After testing most of them, we found that they all get detected and blocked by FOX. On top of that, they can't guarantee good speeds, meaning your streaming experience will likely suffer. Unblock FOX with NordVPN Getting FOX up and running in the UK with a VPN is surprisingly easy, with no shady tricks or DNS hacks needed. Just follow these simple steps: The hard truth is, most VPNs out there aren't built for streaming, and definitely not for FOX. Some get you stuck on error screens, others throttle your speeds down, and a few just don't work with FOX at all. We tested over a dozen VPNs specifically to access FOX, FOX News, and FOX Sports from the UK. The ones below aren't just fast and secure, they actually unlock the FOX apps without constant troubleshooting. Let's start with the top contender. We tried over a dozen VPNs with FOX apps in the UK, and NordVPN stood out as the one that just worked with fast servers, no manual DNS tweaking, and instant access to every FOX platform we threw at it. Flawless Access to FOX's Entire Lineup: Whether we were streaming FOX Now, FOX News Live, or sports via FOX Sports, NordVPN gave us uninterrupted, HD playback from the get-go. Without any proxy errors or weird logouts, it was all smooth streaming through US servers in New York, Miami, and Atlanta. That's thanks to SmartPlay, NordVPN's built-in streaming enhancer. It automatically bypasses geo-blocks without you having to fiddle with settings or switch protocols. Just hit connect, open the FOX app or site, and stream away. More US Servers Mean Fewer Headaches: Unlike smaller VPNs that overload a handful of US servers, NordVPN gives you 1,970+ in the States alone. That meant we never had to compete for bandwidth. Even during Sunday NFL games and weekday FOX Prime streaming hours, it stayed stable. Cross-Device Streaming? No Problem: We tested it on everything (Android, iPhone, Smart TV, and desktop – it's the best VPN for Windows PCs). The FOX apps worked across the board. The NordVPN app is clean, fast, and doesn't force us to re-authenticate constantly like some other services. Price: Starts at just around $3/month with long-term plans. And the best part? You get a 30-day money-back guarantee that makes it the most practical 'free' way to stream FOX abroad without gambling on a weak free VPN. Follow these steps to enjoy a free, no-commitment trial of NordVPN. Try NordVPN Now If you want speed and stability while watching FOX Sports or FOX News live in the United Kingdom, ExpressVPN delivers, and does it with zero drama. In our tests, it launched FOX streams faster than most and maintained crisp video quality without any hiccups, even during primetime. Reliable US Server Network Built for Streaming: ExpressVPN has high-speed servers in over 20+ US cities, including Los Angeles, Dallas, New York, and Washington DC, all of which worked with FOX's entire suite of apps. Whether we used the browser version or native iOS and Android apps, geo-blocks were gone instantly. Lightway Protocol Means Consistently Low Ping: We switched over to ExpressVPN's Lightway protocol during testing, and the results were buttery smooth. FOX Sports streams didn't stutter, even during live NBA playoff coverage. That lower latency makes a real difference in live broadcasts, where even a few seconds can ruin the vibe. Apps That Work Everywhere: From smart TVs to mobile devices to Apple TV (with a top-rated VPN app specifically for Apple TV), ExpressVPN's app support is top-tier. There was no need for SmartDNS—we installed the native Apple TV app in seconds and had FOX News streaming live in under a minute. It's one of the easiest setups we've tested on a streaming box. Price: On the higher end at just under $5/month for the long-term plans, but you're paying for pure reliability and ease. The 30-day money-back guarantee still applies, and we got a full refund in under 5 minutes when we tested it. Try ExpressVPN Now If you're after a wallet-friendly VPN that doesn't cut corners, PIA VPN is your guy. It's the only top-tier provider that offers servers in all 50 US states, and that's a huge win for anyone trying to stream FOX from specific regions in the UK. Access Every Local FOX Affiliate: Private Internet Access VPN's massive U.S. footprint means you're not limited to New York or Los Angeles. Want to stream your local FOX Sports affiliate or catch a regional FOX broadcast? PIA likely has a server in your home state, giving you access to local news, sports, and regional programming you won't find elsewhere. That makes it one of the best VPNs for states like Nevada, for example. Streaming-Ready Speeds and No Data Caps: Despite being a budget pick, PIA held its own in testing. FOX News and FOX Sports loaded quickly, and streams ran cleanly at 1080p with no buffering. We ran Private Internet Access on both Android TV and macOS with WireGuard, and even under moderate throttling conditions, it never dipped below 85% of our base speed. Customizable App, But With a Learning Curve: PIA gives you a ton of control, from encryption levels to custom DNS and port forwarding. But beginners might find the settings overwhelming. The best part is that you can just pick a US server, hit connect, and stream FOX within seconds. It works out of the box, even if you don't touch the extras. Price: Easily one of the most affordable VPNs at just over $2/month on long-term plans. You also get a 30-day money-back guarantee, so it's risk-free to test. Try Private Internet Access Now FOX might lock its doors to international viewers, but that doesn't mean you're stuck on the outside. With the right VPN, you can stream The Cleaning Lady, live sports, and local news just like you would back home, and without buffering or weird error messages ruining the vibe. After testing dozens of services, NordVPN came out on top. Its massive US server network (with city-level precision), consistent unblocking of FOX apps, and blazing-fast speeds make it the most reliable way to watch FOX in the UK. If you want uncompromised access, not just to FOX, but also to Hulu, HBO Max, and other U.S. platforms, start with NordVPN. It's the one we trust to unlock any U.S. TV channel or streaming service from anywhere.
Yahoo
an hour ago
- Yahoo
Glastonbury gears up for The 1975, Alanis Morissette and more
After two days of build-up, Glastonbury will open its main stages on Friday with performances from music stars including Alanis Morissette, Wet Leg, Rizzle Kicks, Denzel Curry, PinkPantheress, Loyle Carner and Busta Rhymes. The day will reach its climax when rock band The 1975 headline the Pyramid Stage at 22:15 BST, giving their only concert of the year. The band, fronted by Matty Healy, have reportedly spent four times their festival fee on a "specially designed set" for the show. Meanwhile, there's fevered speculation over the mystery acts on this year's bill, with Lewis Capaldi rumoured to be making a return to live music at the festival after a two-year hiatus. The singer stepped out of the limelight in 2023 after a difficult performance at Glastonbury, where a combination of anxiety and Tourette's caused him to lose his voice. The singer received a huge outpouring of support from fans, who helped him finish his set by singing along to Someone You Loved. Days later, he scrapped his future concerts, saying he needed time to get his "physical and mental health in order" and "adjust to the impact" of his Tourette's diagnosis. With a new single, Survive, released at midnight on Friday, the star is the presumed frontrunner to play the Pyramid Stage's "TBA" slot at 17.00 BST. Glastonbury 2025: Full line-up and stage times for the weekend Watch and listen to Glastonbury on the BBC The Glastonbury weather forecast Friday's other big enigma is the surprise guest who is scheduled to open the Woodsies tent at 11:30. The venue, formerly known as the John Peel Tent, is dedicated to alternative pop and indie acts - with rumoured performers including Olivia Dean, Jamie xx, Lorde and Haim, who have a gig in Margate later on Friday. Meanwhile, The 1975 will top the main stage bill, with fans hoping for a glimpse of their forthcoming sixth album, tentatively titled GHEMB (God Has Entered My Body). "It's such a big gig, and it's the only show that we're playing this year," their manager Jamie Oborne recently told the Money Trench podcast. "Matty thought doing it in isolation would be a really powerful thing. I obviously agreed with him, as I often do." Tickets for the festival sold out in just 40 minutes last November, before the line-up had been announced. The majority of festivalgoers arrived for the gates opening on Wednesday, and were treated to an opening ceremony featuring theatre and circus performers in front of the Pyramid Stage that evening. Others started their festival with a "ravers to runners" 5k race on Thursday morning, braving a torrential downpour as they circled the site. And thousands of revellers spent Thursday night sampling the festival's nightlife, as the dance stages opened with DJ sets from acts like Confidence Man, Eliza Rose and BBC news analysis editor Ros Atkins. This year's festival is expected to have a political dimension, too, with performances and talks addressing political upheaval, conflict in the Middle East, the climate crisis, and the rise of the far right. Among the speakers is former Match of the Day presenter Gary Lineker, who will take part in a panel called "Standing Up for 'Getting Along' in a World that's Being Pushed Apart". He told the festival's on-site newspaper The Glastonbury Free Press that the talk was inspired by the idea that "everything is done to try and divide us". "And I think if people can pull together - because I think most of us are decent human beings - then just a bit more kindness in the world would go a long way at the moment." Festival founder Michael Eavis said he stood by the event's left-leaning ethos - which sees a share of profits go to organisations including Oxfam, WaterAid and Greenpeace. "I think the people that come here are into all those things," the 89-year-old told the Free Press. "People that don't agree with the politics of the event can go somewhere else." Get our flagship newsletter with all the headlines you need to start the day. Sign up here. Opening ceremony kicks off Glastonbury with a bang 'A kind of magic': Emily Eavis on Glastonbury's Thursday feeling Rod Stewart on Glastonbury: 'I wish they wouldn't call it the tea time slot' Glastonbury Festival: Five newcomers you don't want to miss
Bloomberg
an hour ago
- Bloomberg
Tina Brown: ‘I'm Concerned About American Women'
By What does someone who's spent 50 years in media see as journalism's next frontier? For Tina Brown, the answer is Substack, a newsletter platform to which she has taken with enthusiasm, even though it's a far cry from the vast teams (and budgets) she had editing Vanity Fair and the New Yorker. That period made her better known in the US than in her native Britain, but Brown has also written books on the royal family and co-founded a journalism initiative at a British university. In a wide-ranging conversation in London, Brown and I talked about people who have surprised her (among them one Donald Trump), about women on Instagram, and (in an 'asking for a friend' kind of way) about what works in media today. This interview, recorded before the US strikes on Iran, has been edited for length and clarity. Tina, you've long been a player in — as well as an observer of — media and power, and I wondered if I could start with some words from your book The Vanity Fair Diaries? Sure, I'm intrigued. The ones I've chosen are from January 1991. You're watching the airstrikes on Iraq at the beginning of the Gulf War and you say: 'There we were watching this massive attack as if it were a movie or a game, some strange new form of entertainment. I realized nothing like this had ever happened on TV before, not in real time. Real people were dying and what we felt was mainly excitement at the spectacle.' That's interesting because of the Middle East now, but also because of that moment in media, the beginning of the 24-hour TV news age — which is probably now leaving us. It is an extraordinary thing to consider that. We really hadn't seen that before. And now it's what we live amongst. I don't know whether it's leaving. I still feel that one does turn to cable news when these massive things happen. But I also know that world is definitely dying. Cable news channels are not the future. 1 So it's a bit alarming because if we're really just going to be left with this massive universe of streaming things, I don't know where we are going to get the focus. She is speaking here about the shift from traditional TV to streaming and how it's playing out at major media conglomerates — none of which are particularly keen to own cable companies anymore. In May, streaming's share of total US television usage hit 44.8%, according to Nielsen, outpacing the combined share of broadcast and cable for the first time ever. What about this moment in American politics? How does it feel to you? It feels like a madhouse because we've got a president who does everything from the top down. When I read that President Trump is assembling his intimate advisers in the War Room, I'm thinking, Look at who those advisers are. This Fox News guy heading the Pentagon, Pete Hegseth, [and] Tulsi Gabbard, who's the director of intelligence. You have a real estate guy [Steve Witkoff] 2 who's never had any experience of diplomacy. This is what I think is so unsettling, the feeling that our leadership is just so amateurish in such a huge crisis. Trump has been friends with Witkoff since the 1980s. As Bloomberg noted in March, his role as a key envoy and proxy for the president has shaken up Washington's traditional power structures. The president has a mandate – majorities in both houses of Congress and a sweeping victory in the electoral college last year. You've known him for decades. Could you ever have imagined that that New York property developer you started to cover when you were editing Vanity Fair would one day be president of the United States? No, it would've seemed a cartoonish notion. He did always seem like somebody who was going further than where he was. He has this extraordinary will to win that you can't take away from him. His exile for four years actually turns out to have been the most lethal thing for the Democrats or anyone who disagrees with him. In those four years he sat there thinking, Okay, next time around I'm doing it completely differently. You have to have a loyalty pledge before you even come near my White House. The only thing that is Trump's dilemma now is that he also always said, No more foreign wars. 3 To stop engaging in 'endless' or 'forever' wars has been a Trump refrain since his first campaign for the White House. Way back in November 2013, he criticized then-President Barack Obama for suggesting the US could strike Iran, saying it was a result of Obama's 'inability to negotiate properly.' I heard you speak recently about the need for a 'conglomerate of courage. ' I wonder where you think the Democrats are in all of this. Who do you see as the person who in three years' time could challenge this administration? We haven't seen anyone yet who has the charisma, the media power, that Trump commands. And I do strongly feel that this is now an absolutely critical part of the skillset required to even run for anything. 4 If you don't have it, you are just not going to get through the noise. You cannot be a thoughtful, good-on-television-sometimes, strategic person and think you're going to win the presidency. In a book we reviewed last year, sociologist Julia Sonnevend unpacks the importance of magnetic personalities to modern politics, identifying specific techniques such as 'de-masking' — letting the public into private moments — and 're-staging,' or moving an event to a surprising setting. Are you saying you can't be US president without being a celebrity? It's possible that you haven't been a celebrity before, but by the time you are in that race, you have to have celebrity skills. You have to be a multi-platform person. Trump isn't just brilliant in front of a crowd. He has such a sense of his audience and what they want, and he really approaches his presidency like episodes of a reality show. You did like him, didn't you? When you were in New York together? Very much. Look, New York is full of showboating, huckster-ish, swinging kind of guys who are kind of fun to sit with at dinner. They're not necessarily people you would adore spending a huge amount of time with, but they're fun and they light up a room. And that's what Trump was. He was a refreshing character at that time. But you know, he did change, 5 and he changed during the time that I was covering him. Brown has said that she thinks the end of Trump's first marriage and his financial problems in the 1990s were factors. In 2018, she told Politico: 'Before the divorce, he was seen as a somewhat appealing con man — a big mouth but a big figure. After, with the divorce and the bankruptcies, he seemed like a more tawdry person.' You sound worried about this moment in America. And yet, I'm also struck by the fact that I think a lot of the Tina Brown we see today is because of America, or made in America. [ Brown laughs. ] You went there 40 years ago, and I read that you looked around New York and felt American women were so ahead of British women, that they had this confidence. They knew how to speak, they knew how to present themselves, and you learned from that. I did actually. I was far more retiring, personally — not in my career, but in terms of getting up on a stage and making a speech. I'd never actually done that before I came to the US. Even during my time at the New Yorker, I always put my writers on television. I never wanted to be the one who was on television. That changed when I started writing my books. When you have to go out there and promote, now I recognize that it's so much a part of what you have to do. 6 In 2009 Brown founded Women in the World, a live journalism platform to 'discover and amplify the unheard voices of global women on the front lines of change.' Before the Covid pandemic shut it down, the final annual summit in New York asked the question 'Can Women Save the World?' So I did learn from American women. I have to say that I'm concerned about American women at the moment. I feel women in America are going through a really invisible time. Where are they in all of this? It seems to be a completely male-dominated world-affairs platform, or women in the Trump group are in this mold [where] appearance is the first thing you notice. It's kind of impacted everything. I mean, Instagram now: Women of substance keep posing on Instagram as if they're Kim Kardashian. I'm looking at women who are running big agencies in advertising or who are women of substance and they're posting pictures of themselves in bikinis and it's all sort of frothy, it's ridiculous. 7 I don't know who she is thinking of here but my own Instagram feed flashed before my eyes at this moment. Definitely no bikinis, but there are some selfies... It's a very odd moment, I think, and a rather disappointing one. But Tina, you came from the world of magazines, pages and pages of advertising. You have to work quite hard to find the actual articles. It's a version of your old world. It is a version except that in between the adverts were also fabulous pieces about politics and world affairs. 8 We really did do very good journalism in Vanity Fair. It's hard now to find places to do strong journalism. It's vanishing. Brown has long said her journalism is 'high-low,' combining what might otherwise have belonged in different publications. The famous August 1991 issue of Vanity Fair, for example, featured a naked, pregnant Demi Moore on the cover and also had pieces about Saddam Hussein and Vaclav Havel. You've made a success of your newest venture. You are on Substack and we see you in your own voice, with your opinions, holding forth in your own right. Which aspect, if any, do you miss of the old world? The impact? The teamwork? I would say all of it. But mostly, one of my great joys in life is assigning stories. I can, in Fresh Hell, give my take on the Iran situation or whatever. But there is not the ability to assign reporters to do that sort of juicy, deep dive into Does Iran really have weapons of mass destruction? I miss being able to call these writers and say, You should go now and do this story. I do also very much miss, at times, the visual component of magazines — working with photographers' pictures and the hierarchy of excitement that you can create by saying, Okay, huge, double-page spread, big splash, incredible picture, big headline. You can't do that digitally. It's all the same. It's just a little picture and a headline, and a social media blast and a TikTok thing. Get the Bloomberg Weekend newsletter. Big ideas and open questions in the fascinating places where finance, life and culture meet. Sign Up By continuing, I agree to the Privacy Policy and Terms of Service. I want to ask you about royal celebrity because you wrote about and commissioned pieces about Princess Diana. You knew her as a person. Do you think she was hounded by the press? It's a very interesting question. Of course Diana was hounded by the press, but she was a real collaborator in her own celebrity victimization. You have to give her a huge pass because she was sort of a child when she married Charles. Imagine you're 20 and dealing with the monarchy, and your husband isn't actually in love with you. I have huge sympathy for her, struggling with that era of her life. But the second part of her life, her late 20s and early 30s, she really played the press like a fiddle in many ways. She was in constant contact with them. And there is a way to be private if you want to be. There are many major celebrities in Hollywood who do lead a very private life. The George Clooneys of the world aren't spending their time trailed by people. Diana was actually tipping off the press a lot of the time on where she was. And she really did use the press as leverage in her various romantic situations. Going back to what we said at the beginning, she had everything we're talking about. She didn't just have this incredible telegenic star power. She knew how to use it and she knew when, and exactly in what manner to deploy it. I want to come back to you. I was struck, reading about the way that you've described your long marriage to Sir Harry Evans, who was already editor of the Sunday Times — a crucial role in British journalism – when you met him. You were incredibly young at the time, only 21. In stark contrast to Charles and Diana, he was really supportive of your career and enjoyed all the attention you got, because you became more famous than him once you came to America. Only in America, yes. Harry was steadfast, but also he was very self-confident. In the end, a man who's threatened by his wife's success is essentially insecure. And Harry wasn't insecure. He had a kind of masculine self-confidence that just wasn't threatened by it. He enjoyed it, he thought it was exciting, and he taught me so much as an editor. He was really my mentor as well as my husband. 9 Evans' successes at the Sunday Times included uncovering the thalidomide scandal of the 1950s and early '60s. He was later forced out of the Times newspapers soon after they were bought by Rupert Murdoch. After Evans' death in 2020, Brown co-founded a journalism fellowship and the UK's Truth Tellers summit in his honor. When I used to come home in the evening, I would bring the dummy, the fake magazine with all the pictures stuck in, as they were in those days. And he'd say, 'You should lose this. This isn't right. Make the picture bigger.' He was my third eye and my critic and he loved it. And when it succeeded, he couldn't have been more pleased. At the height of your powers, during the years you were editing the New Yorker, there was a moment where you suggested to Si Newhouse of Condé Nast that the New Yorker could be more than a magazine. It could have a radio show, what we might today call a podcast, attached to it. And he said, basically, 'Get back in your box.' Totally. He actually uttered the phrase — which is the final thing that made me leave — 'Stick to your knitting.' 10 Like, 'Stay in your lane.' I found this breathtaking, largely because of how senior she was at the time. My one experience of this kind was when I was about 30 and had only recently moved from production to being in front of the camera. I ventured an opinion on TV graphics, asking whether the markets arrows could be made bigger, for clarity. 'Stick to what you are good at,' an editor said, 'which is presenting.' I thought, We've reduced the losses at the New Yorker, but we're never going to turn this into profit if we just depend on advertising, because it was a serious weekly magazine and that's not what advertisers want. I remember saying to him, 'We could be like the HBO of print. People will pay for the New Yorker. We should have a book-publishing arm and we could do a radio show. I'm constantly being asked about turning pieces into movies and they are sold to the movies. We get nothing out of it. Why can't we have a production arm?' It took him 15 years after I left to finally go in that direction. 11 A decade after Brown resigned, the 2008 financial crisis took a considerable toll on Condé Nast. But the relationship between Newhouse and Brown benefited both parties for years: 'Newhouse encouraged Brown to live the life she chronicled: Every lunch was a power lunch, every dinner a party,' according to our review of a recent book about the media empire. Let's close by looking to the future. There are some recent Reuters figures on news consumption, which I have to say are not encouraging. 12 I have an interest here because I'm part of something new here at Bloomberg Weekend, so I'm going to ask you to distill all your years of experience to advise me. What works in engagement, so that people are prepared to come back week after week? The Reuters Digital News Report 2025 fount that the shift to social media and video platforms 'is further diminishing the influence of 'institutional journalism' and supercharging a fragmented alternative media environment containing an array of podcasters, YouTubers and TikTokers.' I'm going to bore you by saying I still firmly believe in quality, but done with enough flair to lure people to listen. I do not think putting a 20,000-word Pulitzer prize-winning article out there [means] that people are going to read it. They're not. They're just not. I have always been able to do this with my magazines, taking that content and bringing it to people. And it's really about seduction points – the headlines, the packaging, the presentation, the graphics, the music. It's all enormously important to getting people to listen and read and so forth. You have to keep thinking all the time, People will be bored. People won't read it. It has to be the number one thought in your mind. However serious your publishing is, you still have to be good at seduction. An ability to lure people through that door will always be about that. I am writing down the word 'seduction' and making a note that it is not to be confused with bikinis on Instagram, which we know you are firmly against. I am so against. Mainly because I can't wear a bikini on Instagram. I wish all those who can happiness and health. Mishal Husain is Editor at Large for Bloomberg Weekend. More On Bloomberg Terms of Service Do Not Sell or Share My Personal Information Trademarks Privacy Policy Careers Made in NYC Advertise Ad Choices Help ©2025 Bloomberg L.P. All Rights Reserved.
