lululemon, SKIMS, On Running now available to buy in India on HypeFly - with a 100% Authenticity Guarantee
HypeFly India today announced the arrival of three internationally sought-after brands - lululemon, SKIMS, and On Running - on its online store.
'This isn't just about creating hype for the sake of it, it's about recognizing what the Indian consumer wants. They are savvy, discerning, and eager to engage with brands that speak to their values.' — Abbas Ali Zaveri, Co-founder, HypeFly
MUMBAI, INDIA, March 3, 2025 / EINPresswire.com / -- HypeFly India today announced the arrival of three internationally sought-after brands - lululemon, SKIMS, and On Running - on its online store. This marks the first time these brands will be accessible to Indian shoppers through a single destination, offering authenticity, quality, and a seamless shopping experience.
The expansion is a further testament to HypeFly's continued efforts in closing the gap between international lifestyle movements and India's fashion-first customers. HypeFly seeks to enable consumers to discover styles and performance-driven products that meet their active lifestyles and personal interests, without sacrificing trust or accessibility.
Indian consumers have increasingly turned to global brands to express their individuality in the 21st century, whether through fitness, everyday wear, or curated aesthetics.
However, accessibility hurdles - from limited availability to concerns about authenticity - have often made this challenging. HypeFly addresses these gaps by offering a reliable, straightforward way to shop products that resonate with global trends while prioritizing transparency and convenience.
All 3 brands are now available for purchase on HypeFly India. lululemon is known for its technical athletic apparel; SKIMS, celebrated for its inclusive approach to shapewear and loungewear. On Running is also available to buy now on HypeFly India. The Swiss-engineered footwear brand has been redefining performance and design, each catering to distinct yet overlapping audience. Their arrival on HypeFly signals a shift in how Indian shoppers engage with international labels: no longer limited by geography, but empowered by choice.
HypeFly's approach goes beyond transactional retail. The platform emphasizes curation, ensuring that each brand's ethos - whether it's lululemon's mindfulness-driven design, SKIMS' focus on versatility, or On Running's innovation in movement - is communicated clearly to shoppers. Detailed product descriptions, size guides tailored for Indian body types, and localized customer support underscore this commitment.
'This isn't about creating hype for the sake of it,' says Abbas Zaveri, Co-founder of HypeFly India. 'It's about recognizing that Indian consumers are savvy, discerning, and eager to engage with brands that speak to their values. Our role is to simplify that connection. When someone chooses HypeFly, they're choosing assurance - that what they're buying is authentic, that it's been thoughtfully selected, and that it's delivered without the usual friction.'
Why bring these specific brands to the Indian audience? Lululemon is a favorite among fitness enthusiasts and casualwear adopters alike, and merges functionality with understated style. From high-performance leggings to breathable tops, the brand's emphasis on quality and sustainability aligns with the preferences of India's growing wellness community.
When we talk about SKIMS (check out HypeFly's SKIMS collection here), founded by Kim Kardashian, it has redefined shapewear and loungewear with its inclusive sizing and neutral tones. Its arrival taps into India's burgeoning demand for versatile basics that prioritize comfort without sacrificing aesthetics.
And finally, On Running - a coveted shoe among runners! With its signature CloudTec® technology, On Running has become synonymous with lightweight, responsive footwear. The brand's entry meets the needs of runners and urban explorers seeking cutting-edge design.
For shoppers navigating a crowded market of resellers and unofficial sellers, authenticity remains a top concern. HypeFly mitigates this by sourcing directly from authorized channels, ensuring products meet brand specifications. Each item undergoes rigorous quality checks before reaching customers, a process that aligns with HypeFly's broader mission to build trust in cross-border shopping.
The introduction of lululemon, SKIMS, and On Running is part of HypeFly's broader roadmap to expand its catalog with brands that cater to niche interests and mainstream demand alike.
Future plans include enhanced virtual try-on features, sustainability initiatives, and community-driven campaigns that spotlight how customers integrate these products into their daily lives.
HypeFly India is a modern sneakers and streetwear platform designed for the next generation of Indian shoppers. By curating global brands and prioritizing accessibility, authenticity, and education, HypeFly serves as a bridge between international trends and local demand. The platform's focus on seamless logistics, customer-centric policies, and a clutter-free shopping experience has positioned it as a trusted destination for consumers seeking to explore beyond borders.
Prashant Rao
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They use a broad definition for a country's "household" sector, covering investments by institutions like insurance companies and pension funds that are ultimately made on behalf of households. Using a broad range of data, from central banks, U.S. Treasury and OECD household financial asset flows, they measure the ratio of U.S. equity and bond holdings relative to household financial assets in each country. They find that "relative to the total financial assets of households in the rest of the world, the allocations to U.S. assets typically stand at around 10-20%." As a result, they are "skeptical of the idea that foreign investors hold too much of U.S. assets." Given that U.S. equities account for more than 70% of the MSCI global market cap and dollar-denominated bonds represent around 50% of global bond indices, according to JP Morgan estimates, the 10-20% exposure of foreign investors to U.S. assets does appear surprisingly low. And the 10-20% figure would be even lower were it not for the outsized U.S. equity holdings at the Swiss National Bank and Norway's sovereign wealth fund. On the bond side, foreigners' footprint in the U.S. Treasury market is shrinking. Data shows that they owned 31% of the $28.55 trillion outstanding Treasury debt at the end of last year. That share has been declining steadily since the Global Financial Crisis. In 2008, the figure was approaching 60%. Overseas investors' share of the T-bill market has shrunk even more. In December, it was under 20%, near its lowest level on record and sharply down from 50% a decade before. Nikolaos Panigirtzoglou and his team at JP Morgan aren't arguing investors will or should ramp up their purchases of U.S. assets. And in cases where allocations are high - such as the Taiwanese exposure to U.S. bonds or Canadians' holdings of U.S. stocks - diversification would hardly be a surprise. 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