&w=3840&q=100)
Indian game studios level up with local IPs and cultural narratives
As players warm to culturally resonant content, Indian game studios shift focus from outsourcing to homegrown IPs rooted in local themes and traditions
Ajinkya Kawale Mumbai
Listen to This Article
Game studios in India, long relegated to outsourcing and support roles, are now packing a punch with original intellectual properties (IPs) rooted in local themes, as the ecosystem matures.
A growing willingness among players to pay for culturally resonant games—coupled with studios' ability to deliver locally relevant content—is pushing companies to place bigger bets on homegrown titles.
Take the case of Pune-based SuperGaming's Indus Battle Royale. Since its launch last year, the game has clocked eight million installs with three million monthly active users. The IP is set to go global, with about 15 million pre-listed users outside India alone.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
33 minutes ago
- News18
Prada Shows Kolhapuri-Like Sandals, But Indians Call Out The Lack Of Acknowledgement
Last Updated: At the Prada Men's Spring/Summer 2026 show in Milan, Indians spotted something familiar - a Kolhapuri style sandal. This has sparked a cultural appropriation debate online. Prada unveiled its Men's Spring/Summer 2026 collection at the Deposito of Fondazione Prada in Milan – a space known for its stark minimalism and architectural drama. Designed by Miuccia Prada and Raf Simons, the show was a characteristic blend of whimsy, futuristic tailoring, and cerebral aesthetics. Yet amid the conceptual silhouettes and fine tailoring, one accessory stole the spotlight: a distinctly familiar pair of sandals. Slim, skeletal, with a prominent toe ring and unmistakable tan leather- a classic Indian Kolhapuri style chappal made an unexpected cameo. Interestingly, this is not the first time Indian items have been used by the West in fashion. Popular fashion page Diet Sabya shared a video from the Prada show and talked about how this trend has been going on since time immemorial. They wrote, 'Chintz, cummerbunds, Nehru jackets. Turbans on international runways. Recently, the ludicrous 'Scandi Scarf' and 'Mandi Bag'! Along with a slew of remixes of Indian fits that had zero business being remixed. And now? The Kolhapuri?! Not to be that nagging aunty, but are we ready for a Prada Kolhapuri that'll cost us £1,000 a pair? And that'll be 'Fashion" because Europeans will suddenly start wearing it. Quite interesting if you think about it." Take a look at the post here. View this post on Instagram A post shared by DietSabya® (@dietsabya) The Prada show invite also paid a subtle nod to the Kolhapuri. The invite included a tan-hued 'leather ring' which is a stark reminder of the signature Kolhapuri's toe-loop design. View this post on Instagram A post shared by STYLE NOT COM 🧢 (@stylenotcom) Talking about seeing the Kolhapuri on the global stage, Aprajita Toor – founder of her eponymous footwear brand- told News18: 'The Kolhapuri isn't just a shoe, it's a footprint of Indian heritage, handcrafted by generations of artisans. It's wonderful to see this iconic silhouette travel global runways, but even more vital that its cultural roots and creators are acknowledged. Fashion becomes more meaningful when it's grounded in history and gives credit where it's due. The applause must echo back to the artisans. The Kolhapuri is heritage, passed hand to hand, soul to sole." top videos View all While Prada has yet to reveal what it plans to call these sandals, many in India are voicing frustration over yet another instance of Indian design being lifted without due credit or cultural acknowledgement on social media platforms. One user wrote, 'I hope they call it Kolhapuris, instead of rebranding it as sandals. Everything Indian gets renamed." A second user noted, 'How easily brands take away the OG identity and think it's ok to do that…Guts." A third user said, 'Prada SS26 includes kolhapuri chappal, which originates from Kolhapur, Maharashtra, India and is known for its intricate design and craftsmanship. Just like 'Scandinavian scarves', the Western fashion industry is ripping off Indian fashion again." The recent reinterpretation of dupattas as 'Scandinavian scarves", Indians fashion enthusiasts are taking note of this erasure. While borrowing from cultural archives is hardly new in high fashion, the line between inspiration and appropriation has grown increasingly fraught. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : fashion lifestyle Prada Location : Delhi, India, India First Published: June 23, 2025, 20:29 IST News lifestyle Prada Shows Kolhapuri-Like Sandals, But Indians Call Out The Lack Of Acknowledgement
Time of India
36 minutes ago
- Time of India
Tata Power-DDL collaborates with Japanese firm to install India's first micro substation
Tata Power-DDL , in collaboration with Japan-based Nissin Electric Co Ltd , has commissioned India 's first micro substation with power voltage transformer (PVT) that will provide low-cost and reliable power supply to consumers. Micro substation with PVT can convert high-voltage power directly from transmission lines to low voltage power, suitable for residential consumers, a statement said. Tata Power-DDL, a leading power utility serves around 9 million consumers in North Delhi. The project is a part of International Demonstration Project on Japan's Energy Efficiency Technologies , publicly solicited by the New Energy and Industrial Technology Development Organization (NEDO). To commence this project, Tata Power Delhi Distribution Ltd (Tata Power -DDL) and Nissin Electric signed a project agreement on August 21, 2024. Live Events The introduction of micro substation with PVT technology is primarily aimed at low cost and reliable power supply to remote load centers with challenging terrains. It will also be helpful in urban landscapes where there are challenges for network extension to meet the growing load.
Time of India
an hour ago
- Time of India
Danish influencer asks fans to help her find papads from Amitabh Bachchan; netizens say 'he also used to grow basmati rice'
A social media influencer from Copenhagen recently found herself at the centre of an unexpected online buzz after sharing her love for Indian snacks, particularly papads. Frederikke posted a video featuring a pack of moong dal papads she had purchased during her visit to Nepal. She was curious to know who the person on the cover of the snack was. watch the video here: Amitabh Bachchan's image on the snack In the video, Frederikke was seen roasting the papad over an electric stove. After tasting it, she asked her social media followers, 'Who is this man—and why does he make the BEST papadum I've ever had?! I bought this papad back in Nepal and haven't found it anywhere in Copenhagen. I'm running low… if anyone knows where to get this or who this legendary papad guy is, please help.' SHOLAY UNCUT VERSION RETURNS AFTER 50 YEARS | NEVER-SEEN SCENES TO PREMIERE IN ITALY The picture on the packet turned out to be none other than Bollywood legend Amitabh Bachchan. Internet users were quick to clear her doubts in the comments section with witty reactions. Social media reaction One user quipped, 'Yeah. He personally hand-rolls each papad in his Mumbai mansion. Real artisanal stuff.' Another added, 'He also used to grow basmati rice at India Gate, New Delhi.' Social media users flooded the comments section with such hilarious remarks. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo Another commented, 'That's Amitabh Bachchan; he makes amazing Soan Papdi as well.' Finally, one wrote, 'Rekha ji loves his papad too.' Frederikke did not offend anyone online, but users didn't miss the chance to create some light-hearted moments around their beloved actor. Amitabh Bachchan's work front On the work front, Amitabh Bachchan was last seen in Nag Ashwin's Kalki 2898 AD, alongside Prabhas, Deepika Padukone and Kamal Haasan.
