Kalpraag opens clothing store in Hyderabad
Men's ethnic wear brand Kalpraag has launched a new flagship store in Banjara Hills, Hyderabad, expanding its footprint in India's premium fashion markets. The opening marks a strategic move for the brand as it aims to connect with urban consumers seeking a blend of tradition and modernity.
'Hyderabad has always embraced culture and craftsmanship, and we're excited to bring Kalpraag's signature ethnic styles to the city,' said Kalpraag's founder Mayank Jain, India Retailing reported. 'This store reflects our commitment to delivering quality, unique designs and a memorable shopping experience.'
Kalpraag offers a curated selection of menswear including kurtas, kurta bundis, jodhpuris, and sherwanis, according to its Facebook page. The brand's new Hyderabad store is designed to reflect Kalpraag's vision of making high-quality, culturally inspired fashion more accessible to discerning shoppers.
Hyderabad's strong cultural identity and evolving fashion scene make it a natural fit for Kalpraag's design language, which reinterprets traditional silhouettes for the modern man. With its new presence in Banjara Hills, the brand is positioning itself as a destination for ethnic menswear in the city. The launch also supports Kalpraag's broader strategy to grow in culturally rich urban centres while offering heritage-driven collections to today's Indian customer.
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