Pennsylvania wildlife sanctuary offers unique Valentines activity for guests
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A wildlife sanctuary in Snyder County, Pennsylvania, is offering a unique activity for those looking to move on from their exes during Valentine's week. Visitors to T&D's Cats of the World can take part in a popular fundraising event where they toss cookies inscribed with the names of their former partners to the wolves.
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Forbes
a day ago
- Forbes
What The Streaming Wars Reveal about Bad Strategy
Rooftop party and viewing in Los Angeles. Created By Michelle Loret de Mola using Midjourney Max just pulled a classic Hollywood move: the reboot. Two years after Warner Bros. Discovery stripped away the iconic 'HBO' from its name, they've decided to bring it back. Max will now be called HBO Max…again. This will be the streaming service's fifth name change. They were HBO Go in 2008, then HBO Now in 2015, then HBO Max in 2020, then just Max in 2023, and now (hopefully, finally) back to HBO Max. On the face of it, this just seems like bad brand management. But there's a bigger lesson to be learned here. These changes were more than just rebrands: each new name came along with a fundamentally different business strategy. HBO succeeded when it relied on its own creativity. And then stumbled when it tried to copy competitors. For decades, HBO had a unique playbook. It focused on a combination of recently released movies, exclusive live events, and original series. While broadcast television depended on advertising, HBO used a subscription model. HBO played a leading role in what has been called 'television's second golden age.' It greenlit shows that shaped the culture, like The Sopranos, Sex and The City, The Wire, and Game of Thrones. At its core, HBO's playbook was all about the curation and production of prestige content. Of course, that was before the consultants came in. In June 2018, Time Warner, HBO's parent company, was acquired by AT&T for $85 billion. Shortly after completing the acquisition, John Stankey, the new CEO of WarnerMedia decided to change the playbook. To Stankey, HBO's tightly curated, time and resource-intensive model didn't seem scalable. He wanted a broader, more mass market platform with more content, more engagement, and more subscriber growth. In a town hall to HBO employees, Stankey emphasized, "We need hours a day. It's not hours a week, and it's not hours a month. We need hours a day. You are competing with devices that sit in people's hands that capture their attention every 15 minutes. I want more hours of engagement." Stankey believed substantially more content would increase viewer engagement, and that would provide more data, in turn enabling monetization through advertising and subscriptions. In short, HBO's new strategy would be to stop being HBO and start trying to be Netflix. And who wouldn't want to be Netflix? Netflix was the company that slayed Blockbuster, reinvented TV distribution, disrupted Hollywood, and rewrote the rules of what it meant to be a media company. Today, Netflix enjoys a half trillion dollar market cap that is double that of Disney and 22 times that of Warner Bros. Discovery. There was just one problem with that playbook: HBO isn't Netflix. What followed was seven years of wandering in the wilderness, as HBO struggled to emulate the Netflix model. Frustrated with the new strategy, HBO CEO Richard Plepler walked away in 2019. HBO's original content was folded into Warner Bros.' extensive library of content and relaunched as HBO Max. And while global subscriptions for HBO Max reached 69.4 million by October 2021, much of that growth came because we were all locked up at home during a pandemic. Unable to drive further growth from its acquisition, AT&T spun off WarnerMedia to create Warner Bros. Discovery in 2022. And things got even worse. Warner CEO David Zaslav doubled down on the Netflix playbook by dropping the HBO name altogether and flooding the platform with content from Discovery and Food Network. Suddenly, the platform that brought you The Wire was pumping out shows like Dr. Pimple Popper and My 600-lb Life. The end result of this copycat strategy was external confusion, internal demoralization, and financial underperformance. In recent months, Warner Bros. Discovery execs have begun to concede that they simply can't compete head-to-head with Netflix. As JB Perrette, the president of streaming, said in an interview, 'We started listening to consumers saying, 'Hey, we don't really want more content, we want something that is different, we want to end the death scroll with something that is better.'' It turns out no one wants a second-rate Netflix when they can already subscribe to the real thing. They want an alternative. They want HBO. Over the past year, Max has regained momentum by focusing more on quality, adult shows like The White Lotus and The Pitt instead of trying to provide a firehose of entertainment for everyone. The return to being called HBO Max is a long-overdue recognition that this is where its future lies. WarnerMedia made the same mistake with other properties, too. The company hired McKinsey to develop a growth playbook for CNN. Trying to emulate Disney+, they decided to launch CNN+. But guess what? Anderson Cooper isn't Iron Man. Wolf Blitzer isn't Obi Wan Kenobi. The service was dead in a month. According to Nielsen, Warner Bros. Discovery drew 1.5% of viewing time in March. This was less than Disney, Amazon, Paramount, Roku, and Tubi. Netflix dominated, with 8% of total viewership. The lessons from the streaming world apply to every industry: the minute you stop asking what makes you special and start copying others, you've already lost. You have to be creative. You have to come up with your own playbook for growth. It's a mistake to think you can succeed by copying the strategies of successful competitors. Trying to win by benchmarking high-performing peers feels safe. It has persuasive appeal when presented in a PowerPoint deck. A huge industry of consultants has grown up around it, adding to the illusion of safety. And it's an easy way to win short-term praise from the business press and investors. In reality, though, benchmarking is a fast track to mediocrity. Copying others only tells you what worked yesterday for someone else, when what leaders need to focus on is what will work for them tomorrow. Great companies aren't built on copycat playbooks — they succeed by doing something original based on their unique strengths. Even while others were trying to copy it, Netflix stayed true to its own unique playbook based on global content, viewer data, and rapid iteration. When the company took out $2 billion in debt in 2018 to help finance a surge in original content, skeptics questioned whether its strategy was sustainable. But it wasn't a gamble — it was an investment based on data. Unlike traditional studios, Netflix knew exactly what its viewers were watching, where, for how long, and when they dropped off. It used those insights to launch hit shows like Bridgerton, Squid Game, and Stranger Things. Netflix also localized content early, producing Korean hits for South Korea and Indian dramas for South Asia and the Middle East. By the end of 2024, the skeptics had been silenced — Netflix's subscriber numbers topped 300 million, more than double the total at the end of 2018. Netflix operates on the premise that it will win by doing things its own way. For its part, Disney could have fallen into the trap of trying to chase Netflix when it launched its Disney+ streaming service in 2019. But rather than flooding the zone with content, Disney realized that its winning playbook depended on developing content around signature franchises like Star Wars, Marvel, and Pixar. These worlds are ultimately more than content — they're emotional ecosystems. And Disney knows how to turn emotions into revenue streams — through a flywheel of fan engagement, merchandise, theatrical releases, and theme park rides. For that reason, Disney doesn't define success solely through streaming metrics. It also pays close attention to loyalty, lifetime customer value, park attendance, and toy sales. Netflix and Disney+ succeeded by developing their own unique playbooks. HBO lost its way by trying to be something it wasn't. Influenced by consultants and consensus thinking, it was led into the sea of sameness, where companies go to die…or at least spend years treading water. To be sure, that doesn't mean you shouldn't watch and learn from competitors. But there's a big difference between stealing a page from someone else and trying to copy their whole playbook. The risk of doing that is threefold. First, it means you're playing to someone else's strengths, not your own. Second, it means you're focusing on what worked yesterday, not tomorrow. And third, you end up the same as everyone else, and sink into mediocrity. So if benchmarking isn't the answer, what is? The path to success lies in writing your own playbook, starting by answering five fundamental questions that define who you are and your vision for the future. HBO's latest reboot has been greeted with its fair share of sniggers and eye-rolls. But it shows that the company is waking up to what made it great in the first place. That's a good thing, giving it a shot at renewed success. The path forward for HBO isn't about going bigger or trying to please everyone. It's about going bolder, with fewer, better stories that shape the culture. In the end, the companies that come out on top aren't the ones chasing the crowd. They're the ones bold enough to say: This is who we are. This is what we believe. And this is how we win. No benchmarking required.
Yahoo
2 days ago
- Yahoo
'You Deserve Better': Veterans Rally on National Mall Against Trump Cuts
Thousands of veterans gathered and raised their fists to the rhythm of the punk rock band Dropkick Murphys on Washington, D.C.'s National Mall on Friday, rallying against the Trump administration's federal job cuts and the potential loss of government services. Many attendees of the Unite for Veterans, Unite for America Rally carried signs, including some that read "I Stand With Vets;" "Respect, Honor, Pay, Veterans;" and "VA Support Isn't a Gift, It's a Debt." The protest rally, part of the growing public concern over the administration's plans to dramatically reshape the federal government, also coincided with the 81st anniversary of D-Day. Since President Donald Trump took office, layoffs from government jobs have affected veterans who make up a large percentage of the federal workforce, with some congressional estimates that around 6,000 former service members have lost their livelihoods. An internal memo obtained by in March showed that more than 80,000 Department of Veterans Affairs employees could be fired, which advocates say would harm important services. Read Next: White House Asked Joint Chiefs Chairman for Candidates to Lead NASA, Worrying Experts Lead singer of the Dropkick Murphys Ken Casey said it in his own way, telling the veterans in the crowd that he supported them before tearing into newly released music. Veterans in attendance associated the band with their service during the Global War on Terror. "We have always stood with the vets, and the vets have always stood with the Dropkick Murphys," Casey said. "When sh-- ain't right, we're going to speak up. That's what it's all about and guess what? Sh-- ain't right!" Former Army Sgt. Will Attig, who recalls being an 18-year-old riding in a Humvee and listening to Dropkick Murphys music during his deployment to Iraq, said it was a surreal moment to be standing on a stage next to Casey. "There's a connection with music," said Attig, who was one of the organizers of the event. "Music is a part of the veterans community. ... Music is one of the ways we fight back." The protest brought together veterans advocacy groups and service members from different generations like Randall Goldberg, a former Army soldier who said he left the service in 1970 and is angered by the Trump administration's actions when it comes to veterans. "There has to be resistance to those folks," Goldberg said of the loss of federal jobs and projected cuts. "It's nuts; it's nothing fair." In addition to numerous generations of veterans in attendance, vocal veterans in Congress also spoke and made appearances at the event. Sen. Ruben Gallego, an Arizona Democrat and a Marine Corps veteran, told in an interview on the National Mall that the potential cuts to the Department of Veterans Affairs have pushed many former service members to speak out. "We just tend to suck it up, right?" Gallego said of the veteran community. "I think this has pushed a lot of veterans to an existential moment, because we've never seen something like this." Sen. Tammy Duckworth, an Illinois Democrat and retired Army National Guard lieutenant colonel who was wounded in combat, rallied the crowd as one of the scheduled speakers. She spoke out about many of Trump's policies and the so-called "One Big, Beautiful Bill," legislation working through Congress to enact Trump's agenda that she described as "a middle finger to our heroes" by offering tax cuts instead of keeping jobs. The crowd, in response, raised their own middle fingers to the sky. "You deserve better; you've earned better," Duckworth said during her remarks. "Since our warriors landed on the beaches of Normandy on this very day 81 years ago, those who have worn the uniform have defied the odds to define America at her best. America is what she is today because of the blood of brothers and sisters shed in combat zones." Dropkick Murphys played many of their signature hits, including "I'm Shipping Up to Boston" and "Rose Tattoo," but it was a newly released song played by the band titled "Who'll Stand With Us?" that appeared to strike the biggest chord. "Who'll stand with us? Don't tell us everything is fine, Who'll stand with us? Because this treatment is a crime," Casey belted to the crowd, with many attendees nodding in agreement. Related: Dropkick Murphys, Lawmakers to Join Veterans in Washington on D-Day to Protect VA Benefits, Federal Jobs
2 days ago
Remembering D-Day 81 years after landing on beaches of Normandy
Eighty-one years after they stormed the beaches of Normandy, David Muir remembers the heroes of D-Day. June 6, 2025
