Manchester City Taps Publicis Sapient's for Digital Transformation

Martechvibe

25-02-2025

Premier League giant Manchester City names Publicis Sapient as digital business transformation partner.
Manchester City has announced a multi-year global tie up with Publicis Sapient, naming the company as its official digital business transformation partner.
Publicis Sapient will support the Premier League side's ongoing digital transformation strategy, leveraging its SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities.
As part of the partnership, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad and Joie Stadium in the UK and across the club's social media channels.
Roel de Vries, Chief Operating Officer, City Football Group, commented, 'As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as our official digital business transformation partner.'
'Through the new partnership, we will benefit from industry leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.'
Nigel Vaz, CEO, Publicis Sapient, said, 'We're proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people first digital experiences.'
'Together, we are building a dynamic and future ready digital ecosystem that enhances fan engagement and operational excellence. This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.'
The Martechvibe team works with a staff of in-house writers and industry experts.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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