
The Glenrothes Unveils A 51 Year Old Scotch. You'll Need A Hammer To Open It
Founded in 1879, The Glenrothes is a Speyside single malt producer that often highlights a few key aspects of its whisky production: very soft (low mineral content) water, vibrant and fruity new-make spirit, and the hallmark floral notes that develop in its highly aged stocks. But the distillery's newest—and to date, oldest age-stated—release introduces an element never before seen among the world's luxury single malt releases.
A hammer, which you'll need in order to access the spirit.
The Glenrothes just announced a 51 year single malt Scotch, crafted from two casks and limited to just 100 bottles globally. (With a price tag of $46,500, we should add.)
Beyond the rarity of the liquid itself, one striking aspect of the release is that only purchasers will have a chance to see what the bottles actually look like. That's because each bottle is encased in a cylindrical container—or 'column'—made from sustainably sourced Jesmonite. Each unique container comes packaged with a branded hammer, which can be used to break through the column to access the bottle of whiskey inside.
Having seen the hammer up close, its size and shape reminded me a bit of Andy Dufresne's escape instrument in The Shawshank Redemption. Except this is one tool you won't need to hide in a book.
The Glenrothes 51
Those daring enough to bust through the column are encouraged to retain the shards. According to a brand press release, 'Upon retrieving the whisky, the owner is invited to return the fragments of column to The Glenrothes, where a Kintsugi artist will restore them with gold, transforming the remains into a one-of-a-kind vase in which a real orchid can grow. A lasting piece of art that is theirs alone.'
Orchids are a through line in the marketing of The Glenrothes 51. The brand says a 'strength in fragility' ethos was inspired by wild orchids that grow on the distillery's estate in Speyside.
The Glenrothes 51 in a tasting glass
While Forbes was given a sneak peak at the packaging, we weren't able to view the bottle inside or sample the whisky in this particular release. However, brand notes highlight watermelon, peach kernels, and fresh almonds on the nose. (The peach especially is a familiar aroma for those who have tasted 25+ year Glenrothes releases.) The palate is big on ripe melon, rose water, and tea, with an undercurrent of oak before a fragrant and sweet finish.
The Glenrothes 51 officially released on March 20th. Happy hunting—and hammering—to those searching for a bottle.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Forbes
a day ago
- Forbes
The One Drink Helping Save Diageo While Its Flagship Whisky Struggles
Crown Royal's impressive growth, powered by its hit Blackberry flavor, proves that accessibility is key. It's a lesson the more traditional Scotch brands may need to learn quickly. Mark Littler LTD How can a company have a smash-hit product and a struggling flagship at the same time? That's the puzzle at the heart of Diageo's 2025 preliminary reulsts. While one of its whiskies is booming, its most important category, Scotch, is in decline. To understand why, you have to look past the global economy and into the brands themselves. Let's get straight to the numbers. On the surface, it looks like a story of decline, but the picture is more complicated than that. You can see a clear split in performance across Diageo's whisky portfolio: Scotch (22% of portfolio): Volume -2%, Sales -4% US Whiskey (2% of portfolio): Volume -8%, Sales -9% Canadian Whisky (7% of portfolio): Volume +5%, Sales +3% International Whisky (4% of portfolio): Volume +7%, Sales +10% So what does this tell us? The traditional Scotch and US markets are clearly taking a hit, while the Canadian and International brands are showing real signs of life. But for me, the most interesting story isn't in these top-line numbers. It's in the head-to-head comparison of their two biggest players, which shows exactly why this is happening: Johnnie Walker vs. Crown Royal. For me the most interesting results were that of Johnnie Walker and Crown Royal. Canadian whisky Crown Royal has been the success story for Diageo so far in 2025, increasing 4% by volume and 3% by sales. This is largely driven by the huge success of Crown Royal Blackberry—a whisky that isn't even available in the UK. Blackberry is providing an increasingly popular gateway into whisky for new drinkers: one in four buyers are new to whisky, an increase from one in five when it first launched. The innovations in Johnnie Walker by comparison are aimed at existing whisky drinkers who already understand the product and are decidedly premium. The Johnnie Walker Vault and Blue Label Ice Chalet are premium offerings. But even the accessibly priced Black Ruby assumes the potentially curious person considering a shift to whisky knows enough about scotch to discern the difference between the regular Black, Double Black, and now Ruby. Johnnie Walker is the flagship of Diageo's Scotch empire, but its focus on premium innovations is facing headwinds. Mark Littler LTD Brands need to make the switch for consumers easy. And that's what Crown Royal has done beautifully: blackberry flavoured whisky is easy to understand. Plus, in a world of cost of living crisis and inflation, it's my opinion that accessible pricing is going to be a foundation for growth. "While we are encouraged by areas of progress and the standout performance from Don Julio, Guinness and Crown Royal Blackberry, there is clearly much more to do across our broader portfolio and brands," was part of the official statement from Nik Jhangiani, Interim Chief Executive, suggesting they are mindful of the areas of success and areas for improvement, but it will be interesting to see what route they take. The Larger Trends These results are not isolated to Diageo and have been building over past years. In 2023 the US spirits market declined for the first time in nearly 30 years, with American whiskey facing particularly steep declines of nearly 7% year-over-year projected for 2025. The story is similar across the larger scotch whisky market too, with the Scotch Whisky Association reporting an 18% drop in export value in the first half of 2024, with China exports plummeting 31.5%. While earlier in 2025 Westward Whiskey filed for bankruptcy, citing 'declining bottled spirit demand, rising costs, and tariff pressures.' It is also not just spirits and whisky that have been impacted, other luxury markets including wine, watches and art have all seen similar trends of decline amidst global economic instability. I'd argue that Diageo's results are not part of cyclical weakness, they reflect changes in consumer behaviour as inflation and cost of living increases force drinkers to prioritize spending on essentials. The guidance issued for 2026 suggests they expect similar figures. The problem for me is not the international whisky market. The performance by Crown Royal and Indian whisky brands show that growth is possible with the right product. Perhaps the biggest problem for the scotch industry as a whole, in my opinion, is their reaction time. The product itself takes three years to produce, but when brands are designing products and marketing redesigns for releases in five years time, they limit themselves—it doesn't take a degree in marketing to realise that a product designed for a 2020 market will not offer the same performance today. For the avoidance of doubt, I am not suggesting a change in maturation time, but it will be interesting to see how Diageo adapt their scotch offering to this new market, or indeed, if they will.


CNBC
6 days ago
- CNBC
CNBC's Inside India newsletter: Why an India-U.K. trade deal does not make U.S.-India agreement any easier
Just a week after India secured a landmark free trade agreement with the United Kingdom, U.S. President Donald Trump on Wednesday said he was slapping 25% tariffs on the South Asian country beginning August 1. Caught between protecting favorable terms in its deal with the U.K. and bargaining for more concessions with the U.S., the Indian government has so far responded cautiously, stating it was "studying its implications. Trump's move also marks a sharp reversal from the optimistic tone of recent negotiations with the White House. When I met with Indian Commerce Minister Piyush Goyal just last week, he told me that talks were "progressing extremely well" and that he was confident India would secure a "preferential tariff compared to our peers and our competitors." The acrimony with Washington, though, is a world away from the positive mood surrounding the Comprehensive Economic and Trade Agreement concluded with the U.K. earlier this month. The deal is projected to boost Britain's GDP by £4.8 billion annually and increase bilateral trade by £25.5 billion in the long run, according to the U.K. government. It could also add £2.5 billion in additional revenues to British government coffers by the end of the day, according to economists at Deutsche Bank. The deal is reciprocal, meaning the U.K. will eliminate tariffs on 99% of all Indian goods, up from about 73% currently, making the effective tariff rate for Indian exporters close to zero, according to the team led by Sajjid Chinoy, JPMorgan's chief India economist. The tariff on Scotch whisky, a major U.K. export, will be cut from a staggering 150% to 75% on the first day of the agreement and will be phased down to 40% over the next decade. Similarly, tariffs on U.K. autos, which can be as high as 110%, will be reduced to 10% under a new quota system. "I think it is much more than a trade deal," said Keshav Murugesh, chair of the Confederation of Indian Industry UK India Business Forum and CEO of WNS. "It's a proper strategic partnership for the future now." Despite the comprehensive nature of the agreement, the final deal does not include an exemption for India from the U.K.'s carbon tax, which is set to begin in 2027. Goyal said India would oppose any such measures, which he characterized as "non-tariff barriers." "India will continue to explore every option that's available to us under the World Trade Organisation to stop such measures from hurting trade between the two countries," Goyal said. "We deserve the right to take appropriate actions under international law. " The two nations also did not reach an agreement on a new investment treaty as part of the trade deal. India exited its previous investment treaty with the U.K. and several other countries in 2017. Goyal downplayed the significance of its absence, suggesting that foreign direct investment into India has "only grown by leaps and bounds" despite the lack of such investor protection guarantees. Crucially, India also did not permit tariff-free access for the U.K.'s diary and agricultural products. Nearly half of India's population is involved in agriculture, and government views them as a sensitive voting bloc. "We are always very sensitive to the interests of our farmers, the interests of our [Micro, Small and Medium Enterprises], and will ensure that our areas of concern are well protected," Goyal said. [vowed feels a bit strong] Here, it appears, India's willingness to open its markets has hit its limits, as U.S. President Donald Trump's fevered posts on Truth Social indicate. India is challenged by the complexity of the World Trade Organisation's "Most Favored Nation" principle. The MFN clause requires that any tariff reduction offered to one country in a bilateral negotiation must be extended to all other WTO members. If India were to concede to U.S. demands for lower tariffs on sensitive products like agriculture, it would likely be obligated to offer those same terms to competitors like the United Kingdom and European Union, potentially triggering a wider, albeit unintentional, multilateral trade liberalization. The outcome of negotiations with the U.S. will be a defining test for India's officials. "I think people trust India. People enjoy working in India. India is where the action is. India is the fastest-growing large economy in the world today," Goyal added. For now, though, action is centered on getting a deal over the line with the United States. Sakshi Gupta, principal economist at HDFC Bank, said that while government spending and support for infrastructure and capital goods remain strong, consumption growth in India is lagging. Abhinav Bharti, head of India equity capital markets at JPMorgan, said that capital raising in IPOs usually takes a "breather" when there's extreme volatility in the secondary markets. Anubhuti Sahay, head of India economics research at Standard Chartered Bank, said India can absorb the cost of shifting from Russian to U.S. crude oil if sanctions hit. U.S. President Donald Trump announces 25% tariffs on India. In addition to that levy, India will also have to pay a "penalty" for its trade policies, which Trump sees as unfair, and for buying military equipment and energy from Russia, the president announced Wednesday. India outstrips China in smartphone exports to the U.S. According to data from research firm Canalys, 44% of U.S. smartphones imported during the second quarter were assembled in India, higher than the 25% from China. Chinese nationals can get Indian visas again. New Delhi resumed issuing tourist visas to Chinese citizens on July 24. It marks a de-escalation in tensions between the two countries, which traded blows in June 2020 over their disputed Himalayan border, according to stocks have lost steam this month with the the Nifty 50 index down 3% for the month. The index has risen 4.7% this year. The benchmark 10-year Indian government bond yield has ticked up slightly to 6.35% mark, flat from last week. August 1: Gold jewelry manufacturer Shanti Gold International IPO, HSBC Manufacturing PMI in July August 5: Security and surveillance firm Aditya Infotech and non-bank finance company Laxmi India Finance IPOs, HSBC Services PMI in July August 6: Reserve Bank of India interest rate decision, pre-engineered building firm M & B Engineering, real estate company Sri Lotus Developers and Realty, and securities depository National Securities Depository IPOs


UPI
29-07-2025
- UPI
Trump opens new golf course, meets with Scottish first minister
July 29 (UPI) -- President Donald Trump opened his latest golf course and held talks with Scottish First Minister John Swinney as he concluded his trip to Scotland on Tuesday. Appearing at the Trump International Golf Links in Aberdeen with his sons Donald Jr. and Eric, and Swinney, Trump spoke with the media before cutting the ribbon to mark the grand opening. Trump noted that after playing the course, he would head back to the United States to "put out fires all over the world." "We did one yesterday, as you know, we stopped the war," he said Tuesday in reference to a cease-fire that had been arranged between Thailand and Cambodia, despite Thailand announcing Tuesday that Cambodia violated that cease-fire only hours later. "That's much more important than playing golf," Trump added. "As much as I like it, it's much more important." It was Trump's second day of golf on this trip, as he played Monday at his resort in Turnberry, Scotland, where he had met with U.K. Prime Minister Keir Starmer. Swinney was reportedly seeking to speak with Trump about the 10% tariff levied by Trump on U.K. exports to the United States, specifically in regard to the alcoholic beverage Scotch. Scotch makes up 25% of all the U.K.'s food and drink exports, according to the Scotch Whisky Association. The BBC reported Tuesday that Trump and Swinney discussed whisky "at length," and that a Scottish government source said there was a "window of opportunity" between this visit Trump's next scheduled visit to the U.K. in September to make progress on shrinking the tariff.