Blackpink headlines YG's 2025 Blueprint featuring Treasure, BabyMonster, new rookies
YG Entertainment released its first 2025 interview video, featuring producer Yang Hyun-suk outlining plans to boost Blackpink, Baby Monster, and Treasure's activities, while accelerating new artist debuts following the release of Blackpink's world tour teaser.On May 26, YG Entertainment shared its first interview video of the year, titled on its official blog. In the video, executive producer Yang Hyun-suk shared the new master plan that aimed at expanding the activities of major artists and the debut of new talent to shape the second half of 2025.advertisementMaking his first appearance in seven months, Yang Hyun-suk thrilled global music fans by hinting, 'After a long time, Blackpink will be meeting with fans. Although we don't have a confirmed date yet, news about Blackpink's new song will also be announced soon.' Earlier on Friday, a 30-second promo for the upcoming world tour was shared on Blackpink's official YouTube channel. The video featured a bold metallic synth drone that set the tone as 3D letters emerged from a pool of pink glitter with a single striking drumbeat, glitter vanishes as it reveals the word 'DEADLINE.' Baby Monster is also set to launch into a packed promotional schedule. Kicking off with the pre-release single 'Hot Sauce' on July 1, the group will follow up with a second single in September and a mini album on October 1, marking a non-stop comeback streak. 'Hot Sauce' will be their first new track in about eight months after the release of their full-length album 'DIRP' in November 2024.CEO Yang Hyun-suk described the track as 'a hip-hop song inspired by the mid to late 1980s.' He shared, 'It's incredibly catchy, and I am releasing it as a summer gift with hopes that fans will have a great time. I was curious to see what it would be like for Baby Monster, who are just teenagers, to perform a retro hip-hop track from 40 years ago, and the result exceeded expectations.'Treasure is also gearing up to release a new mini album on September 1. Director Yang expressed his commitment to the group, saying, 'I'll do my best to support Treasure in releasing more than two albums a year and maintaining consistent interactions with their fans.' After their comeback, the group will kick off a new world tour beginning in October. Additionally, director Yang revealed that YG currently has two new boy groups and two girl groups in preparation, with plans to debut a new boy group next year. One girl group, already finalised as a four-member team, is expected to debut later as focus remains on Baby Monster through 2025.Practice videos of the upcoming girl group will begin to release on May 28, following Baby Monster's pre-debut model. 'I hope you'll judge their skills as they are, through what you see and hear,' said director Yang.With Blackpink's new song and world tour kicking off July 5, Baby Monster's July single and October mini-album, and Treasure's September comeback and October tour, YG is gearing up for a packed second half of 2025.advertisement
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