EXCLUSIVE: From Orthodox housewife to fashion powerhouse - How Julia Haart built a female empowerment empire out of shapewear

Daily Mail​

15-05-2025

You may know Julia Haart from her hit Netflix reality series, 'My Unorthodox Life,' or perhaps from her best-selling book Brazen, but regardless of what you may know, there is one undeniable truth — Julia Haart is a force to be reckoned with.
After leaving her Jewish Orthodox life behind, becoming CEO/Co-owner of one of the biggest modeling agencies, Elite World Group, starring alongside her four children in two smash-hit seasons of ' My Unorthodox Life,' and publishing a memoir, Julia Haart continues to move mountains in her six-inch-high heels.
The decorated CEO, activist, author, and mom has spent the last decade speaking out for women worldwide and, in doing so, has become synonymous with the term 'freedom.' Most recently, the accomplished ex-Orthodox has thrown her hat in the entrepreneurial ring with the launch of her shapewear brand Body by Julia.
Body by Julia
The shapewear brand that is changing the game for good.
Body by Julia strives to make every woman feel comfortable, powerful, and free through ultra-soft shapewear. From bras to bodysuits, there is something for every size, shape, and skin color.
Julia Haart is the founder behind the revolutionary brand that is redefining the category one piece at a time.
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Body by Julia is redefining not just shapewear — but women's views on self-confidence everywhere. The brand's mission has always been to create comfortably sexy pieces that make every woman feel incredible. 'Women should never feel uncomfortable or embarrassed in what they're wearing,' said Haart.
For Haart, the biggest challenge when creating her shapewear was finding a way to give customers everything they not only wanted but needed, which is why her line, which currently features two bodysuit styles and a bra, goes beyond the typical.
'Fashion has always been about women and what they look like. But what fashion should really be about is women and what they feel like,' said Haart.
POWERBOND BODYSUIT | Black
'It literally feels not like you're being hugged, but like you are receiving a hug.'
Haart is her own brand's biggest fan often being seen wearing her bodysuit around NYC (yes, as a top!). The snatching shapewear comes in nude shades and black.
What makes them so exceptional is the 'buttery soft' material, adjustable wide under strap, and made to fit cup sizing.
$88 Shop
The bodysuit is a personal favorite of Haart's, who wore it paired with a Versace set, saying: 'This is shapewear and a bodysuit and a bra all in one!'
Unlike some other shapewear brands, the Body by Julia bodysuits were designed to do it all, and the best part is they go beyond regular sizing standards, 'It is the first of its kind. Not only is it fit for dress size, it's fit for cup size.' This means that women can ensure a perfect 360 fit no matter what size they are (and cup sizing goes up to F!).
THE PERFECT BRA | Beige
Not only is this bra Julia Haart approved, but it is editor-approved!
We tried this MIRACLE working bra for ourselves and can attest to Haart's claim that it is so comfortable 'you can sleep in it.'
The pull-on bra feels like a second skin with the Body by Julia signature fabric and comes in a plethora of shades.
No matter what size you are these life-changing bras have your back with inclusive sizing that goes up to an F cup.
$48 Shop
Aside from the brand's best-selling bodysuits, they also are known for having 'buttery soft' bras. When creating the pull-on bra, Haart asked herself, 'How can you enjoy your day if you are sucked into a bra that's hurting you?' which ultimately led to the zero clasp design.
MID-THIGH BODYSUIT | Beige
'It is the first of its kind that is not only fit for dress size, it's fit for cup size.'
Unlike the shapewear commonly available to women, Body by Julia puts the female form first. Each bodysuit is sized uniquely to both cup size and dress size for maximum fit.
The mid-thigh version of Haart's best-selling bodysuits is available in two shades and is so thin it can be worn under clothing seamlessly!
$98 Shop
Made from one-of-a-kind fabric, the bra is so good 'You could actually fall asleep in it!' said Haart. (We tried the rave reviewed piece out for ourselves and can attest the undeniably soft fabric is well worth the hype).
Whether you are an experienced shapewear shopper or a newbie, Body by Julia was designed for every type of woman. 'It works for everyone, even if you're older and you know you are in your 50s like me, it encompasses all women, of all ages, of all ethnicities, and all sizes. '
So why Body by Julia? Easy. Its dedication to real women everywhere. 'It's such a freeing feeling, and that's really what it's about. Women should never be uncomfortable or ashamed of anything they put on their body — We're going to change that.'