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Council leader defends end of free evening parking

Council leader defends end of free evening parking

Yahoo10-05-2025

A council leader has defended the decision to end free evening parking in Liverpool City Centre, calling it a "necessary decision".
Councillor Liam Robinson, leader of Liverpool Council, told the Local Democracy Reporting Service the move would not be "universally popular" but described the increase as "proportionate" for a city the size of Liverpool.
It was confirmed last week that despite almost 90% of people who responded to a survey saying they were against the amendment, the city council is pressing ahead with extending its parking restrictions to 11pm.
From next month, drivers will be charged from 07:00 to 23:00, rather than the current length of 08:00 to 18:00.
It will also cost drivers more as 30 minutes parking in the city centre rises from £1.20 to £2 and an hour will cost £4, up from £2.40.
The decision has angered opposition groups and businesses who are concerned how it will impact them.
The Liverpool BID Company, which represents hundreds of levy-paying firms in the city centre has called for a U-turn.
Mr Robinson said: "We always knew this wouldn't be a universally popular decision, I think if you asked most people they would wish we'd have free parking all day, every day.
"As we set out in the process, historically we've been charging at lower levels than most cities across the country and haven't changed these for a number of years so there's an element of catch-up with inflation.
"We believe what we will be implementing is proportionate for a big city of our nature with everything that's going on."
He added the council is also with Steve Rotheram (Metro Mayor of the Liverpool City Region) to freeze bus fares.
The decision to end free parking came almost three years after it was first proposed by city councillors.
The Liberal Democrats - the largest opposition group on the council - described the charging extension as a "hospitality tax".
Mr Robinson said: "We're only talking about 28% of the parking spaces within the city, yes that's a large amount, but the vast majority of spaces are controlled by private car parking companies and they charge a lot more and around the clock.
"We do believe it's necessary and proportionate. From our perspective we've looked at other cities and we realised to do something later is the right thing to do."
The council leader explained "the additional revenue this will raise that will go into enforcement".
He added: "The resources raised will go back into those frontline services people want us to invest in."
And he also said: "We have taken on board thoughts and that's why a review point has been built in."
Free city-centre parking to end despite objections

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Anti-austerity demonstration sees thousands protest Labour spending cuts in London

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How I became 'king of billboards' and sold my business for £1bn
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So you had to pay your landlords on Monday and you didn't get your money for 100 days. And that was a very, very big lesson in business.' Over a year later, a business magazine profiled Cox and his business, EK Straas, which was seen by leading outdoor advertising companies JCDecaux ( and Clear Channel (CCO), the latter offering an undisclosed 'life-changing amount of money' despite not yet being profitable. Cox, 50, worked as a senior executive for Clear Channel for about a year but soon shunned the corporate world after witnessing what he says was a lack of ambition, innovation or growth. Instead, he challenged the consolidated outdoor billboard market with his next agency venture in 2004. Ocean Outdoor aimed to find the best assets and attract a greater revenue profile. Read More: Meet the company that finds 'must-haves' to make everyday life easier He negotiated a deal with a central London landlord on one of the highest profile banner sites by Tottenham Court Road station before erecting the first digital panel in Liverpool. 'The business snowballed from there,' says Cox. In 2010, he was effectively sacked from his start-up after bringing a chairman on board he failed to bond with and the market having suffered from the 2008 financial crisis. 'I was trying to be all things to all people without acknowledging what I'm really good and bad at. So maybe they made the right decision,' recalls Cox. 'But the market did return quickly and that was a pretty brutal learning for me. I'm very thankful today that it did happen because I wouldn't have Wildstone without that period of negativity.' Wildstone, his third venture he co-founded with Patrick Fisher in 2010, set out as a consultancy business as it first extracted revenue from landlords and took commission before becoming the world's largest media infrastructure company. 'We became successful very quickly, however you sometimes underestimate your own ambition. I didn't have the ambition to take over the world, but soon it became apparent that actually that's what I wanted to do again. 'I'm fortunate enough to suffer from ADHD which allows me to compartmentalise things easily. My mother was also a huge guiding force for me in lots of ways because I watched someone bring up four kids with nothing. I can't sit at home doing nothing. I love putting a creative vision in place and seeing if it's achievable.' Wildstone has acquired, upgraded and digitised super-sized billboard posts into architecturally-led designs. The Hammersmith-based firm, which employs 130 staff globally, was sold to private equity in September 2022 for around £1bn, with Wildstone now boasting around 5,500 billboards across the UK, Ireland, Spain, the Netherlands and Germany, as well as Australia. 'People often see the other side, that you've made some money and it must be easy for you,' admits Cox, who lives in the Cotswolds and is an avid collector of emerging artists. 'But they don't see the 10 years of not sleeping or the anxiety that goes with it. Having a business bank account with £50,000 in it and you've got a wage bill on Friday of £400,000; those kinds of elements get lost in history and it's really difficult. 'I wouldn't underestimate that to anyone starting a company. You're navigating politics, revenue, cash flow, a market you can't control. And all of that has to come together in a way that allows you to move forward and survive.' Read More: The life lesson behind 335-year-old funeral business When the business was sold 12 years after being founded, Wildstone's leadership ensured a 'lump sum of cash' for every employee and further qualification for remaining at the company. Staff turnover remains small. Cox remained as global CEO after the sale, following several months of feeling 'deeply unhappy and depressed' after spending years scaling companies. Reinvigorated, he says that billboards today are 'still at the front of everything' when it comes to contextual advertising. 'It's the last broadcast medium that you can't swipe,' says Cox, who aims to grow Wildstone globally to the tune of a £15bn valuation. 'If it's on the side of a road you're driving down, you're going to see it. That for me makes it very attractive and we are becoming more and more valuable.' Helping a competitive market grow You do get slightly aggravated by the level of red tape, tax and constant desire by governmental bodies to take off you, which makes business harder as time goes on. In our industry, business rates are a prime example. Local authorities hate advertising, but they're happy to slap a 40-45p in the pound business levy on every advertising asset for doing nothing. Cash flow means you're very rarely positive for at least a couple of years on building one advertising panel. The benefit we have is that I am able to say that we own that infrastructure and I'll give you 100 billboards that are now digitised. I'll let you pay in arrears for the first quarter so you've got time to build up that cash flow to be able to pay. So actually our business makes the market wholly more competitive than it ever has been before. And it means that the stranglehold some of the bigger players have isn't necessarily as tight as they'd like it to be. We're able to push some of the smaller players up into the market. This is great because, after all, it's hard building a business. Read more: Meet the 'jokers from London' who sold 100,000 blocks of butter in first 10 weeks 'My sofa took six months to arrive — so I built a £20m business' 'I paid myself £4 an hour to get my Rollr deodorant off the ground'Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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