Drake launches his first eau de parfum, Summer Mink
Drake is launching his first eau de parfum.
The 'Hotline Bling' hitmaker has previously released candles and a perfume oil through his Better World Fragrance House company, but on Friday, he will bring out Summer Mink, which will cost $148 and debut via Ulta Beauty, and the product has been in the making for some time.
Matte Babel, chief brand officer of Drake's DreamCrew, told WWD: 'We've been going through scents for this for quite some time.
'When you launch your first fragrance, there's a ton of pressure on what it is, what it's going to smell like, and all eyes are on that category because it makes up the bulk of the business.'
Drake himself made the decision to move into eau de parfum.
Lori Singer, president of Parlux - who license the brand - said: 'That centered on Drake. Carby Musk was so special, but he felt he envisioned that in its purest form as an oil.
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