Marriott International Introduces MARRIOTT MEDIA, a New Media Network Shaped for the Traveler
Marriott International today announced the launch of MARRIOTT MEDIA, signaling change and a new chapter in how brands engage with consumers across the traveler journey.
MARRIOTT MEDIA is a media network shaped for the traveler. Different from traditional media networks, MARRIOTT MEDIA puts the customer and the travel journey at the center – connecting relevant brands with customers at the right time, across digital and physical touchpoints, and with a contextually relevant message.
By using first-party data and 200+ targetable attributes across the nearly 237-million member Marriott Bonvoy program and from Marriott's lodging portfolio comprised of nearly 9,500 properties globally, MARRIOTT MEDIA helps enable targeting by combining demographic information with guest behavior, travel intent, and traveler passions. Thoughtful design of messaging and creative, coupled with targeted audience selection and robust measurement capability across the marketing funnel, will offer marketers campaign performance with closed loop attribution. Guest data is used responsibly and in accordance with all applicable regulations. The platform is consent-based, with easy opt-out options for guests, providing transparency and trust.
Today's travelers expect personalization and welcome thoughtful discovery. MARRIOTT MEDIA is designed to enrich, not interrupt, serving guests content, recommendations, and offers in ways that feel natural, relevant, and aligned with their travel experience. I'm excited to announce Chris Norton, Senior Vice President of Marketing, Data Activation & Personalization, will lead this bold initiative and serve as the General Manager for MARRIOTT MEDIA. Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International
Norton added: Our goal is to offer select brand partners the opportunity to create deeper engagement with customers through the lens of travel and our brands. Through sophisticated measurement, including brand lift and awareness studies, attributable conversions, and advanced modeling, we empower our brand partners to align their campaigns with our travelers, ensuring meaningful engagement at every touchpoint .
Working with select brands, MARRIOTT MEDIA will curate brand experiences across Marriott-owned digital platforms such as Marriott.com and the Marriott Bonvoy app, placement within the room and stay experience, third-party websites, and social platforms. MARRIOTT MEDIA collaborated with select brands for an initial pilot including PepsiCo., Visa, United Airlines, Uber, Starbucks, F1® THE MOVIE, Audible, American Express and Resy.
The ability to engage with travelers on a connected journey through digital and physical touchpoints and its seamless integration model sets the network apart. MARRIOTT MEDIA bridges advertiser content and native Marriott content, making it possible for brand messaging to engage guests in high-trust, high-attention spaces, from curated pre-arrival recommendations to bespoke in-room experiences and post-stay reengagement. This media model allows marketers to move fluidly with customers at points in the journey when they are most interested in relevant content and new discovery, serving not only impressions but compelling offers and memorable touchpoints.
One of MARRIOTT MEDIA's most compelling placements is alongside Marriott Bonvoy's original content shown on Marriott Bonvoy TV. Doubling down on the power of storytelling, this longer form placement gives brands a unique opportunity to connect, through narrative that engages travelers with in-room content throughout their stay. With a portfolio of more than 30 hotel brands that is loved by many of the most loyal and highest-spending travelers in the world, MARRIOTT MEDIA offers marketers access to travelers who stay longer, spend more, and are deeply engaged with the brands they trust. For media buyers and brand strategists, hospitality media is no longer an ancillary channel, it's poised to become a growth engine.
With plans to scale the network into global markets, MARRIOTT MEDIA's emphasis on authenticity will remain a key differentiator. Experiences will be localized, cultural context will be prioritized, and brand safety will be implemented, by design, as branded content is curated for the Marriott traveler journey.
NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains 'forward-looking statements' within the meaning of United States federal securities laws, including statements related to Marriott's expectations regarding the MARRIOTT MEDIA network launch and future growth prospects, opportunities, plans and expectations related to the network; the functionality and design of the MARRIOTT MEDIA network; consumer and traveler behavior, engagement, and spending; the benefits of the MARRIOTT MEDIA network for brand partners, advertisers and marketers; guest data and applicable regulations; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
Kelly Fordham Lavin
Director, Public Relations at Marriott International
Marriott
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