Brewing into Perak's coffee scene
Nurasyikin welcomes the opportunity to meet more customers through the 'Coffee Trails of Perak' tourism package. — Photos: Bernama
Guidebook on 80 authentic shops across state aims to draw tourists, local youth
The 'Coffee Trails of Perak' tourism package will promote the local coffee scene and serve as a platform for small-scale entrepreneurs to introduce their products to a broader market.
Perak Mentri Besar Datuk Seri Saarani Mohamad said the programme was a creative way to present Perak through the growing coffee culture, which is popular among youths.
'It not only promotes coffee as a tourism product, but strengthens the economy of local communities involved in coffee production, cafe operations and plantations,' he said during a Digital Perak Tour: Smart Tourism and the Coffee Trails of Perak ceremony in Taman Tasik Temoh in Temoh.
The state government through Tourism Perak, he said will publish a guidebook titled Coffee Trails highlighting 80 authentic coffeeshops across the state.
The tourism package will also be promoted on the official websites of Tourism Perak and Tourism Malaysia.
Noor Hafizah says the programme gave her exposure in other districts and states.
Thirty-six-year-old Nurasyikin Jamaludin, owner of Kek dan Kopi by Deewa Deewi, said the initiative offered a valuable opportunity to grow her brand and reach new markets.
'We depended a lot on social media previously, but this programme gives us the chance to meet more customers, especially tourists, who have never known our products,' she told Bernama.
Kopija brand owner Noor Hafizah Che Hassan, 37, said the programme gave her exposure in other districts and states.
'When people see us involved in tourism programmes, they get to know us better.
'It's a form of free advertising for us,' she said, adding that her sales increased after her involvement.
At the event, Saarani also announced an additional RM150,000 allocation to upgrade public amenities in Taman Tasik Temoh, bringing the total to RM300,000.
Planned improvements include a gazebo and a reflexology area to accommodate the increased number of visitors.
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