Purpose over profit: How a Filipina entrepreneur in Dubai is redefining success through social impact

Gulf News

29-04-2025

Dubai: In a bustling city renowned for its skyscrapers, luxury, and relentless ambition, one Filipina entrepreneur is quietly building something far more powerful than a business —she's building hope. From her beginnings in the Philippines as a licensed stockbroker to becoming the managing director of Dagaz HR Consultancy in the UAE, Cristina Calaguian's journey isn't just about career growth—it's about transformation.
What started as a quest for stability and success has evolved into a mission to create meaningful change. Along the way, Calaguian discovered that true fulfillment lies not in the number of contracts signed, but in the lives uplifted—students working their way through school, families breathing a little easier, and communities finding renewed purpose.
This is the story of a woman who turned every challenge into a stepping stone and every opportunity into a platform for good. Her journey is not just inspiring—it's a call to action.
From humble beginnings to impact leader
Calaguian graduated with a BA in Economics from the University of Santo Tomas, and now in her final term pursuing a Master of Public Management at the University of the Philippines Open University, she's always believed in the power of education—and evolution.
Her early years were marked by a successful 13-year run as a licensed stockbroker in the Philippines. But when she moved to the UAE in 2003, the shift was seismic. From financial consultant to immigration adviser, to business development in advertising, she was constantly adapting. Then came 2011—a pivotal year.
'I started Dagaz HR Consultancy to help people of determination find work and provide career management training, but at first, it was just a business,' she reflects. 'Then, somewhere along the way, something shifted. I started craving something more meaningful.' That moment of clarity marked a turning point, transforming her mission from pure profit to a deeper purpose.
A passion rooted in the Philippines
Calaguian's drive to help others began long before she moved to the UAE. "Being a single mom wasn't easy—there were moments of delayed tuition fees and late allowances. It was embarrassing, but we always found humor in it. I'd tell my kids, 'Life's like a comedy sitcom; don't take it too seriously.'"
However, it was in 2011, when she attended the Ateneo Leadership and Social Entrepreneurship program, that her perspective truly shifted. 'It opened my eyes to the power of social entrepreneurship—not just making money, but making a real difference.' What began as simple volunteer work in the program soon grew into a powerful mission. "I realised I wanted to create a business model with social impact, one that could help our society."
That seed of purpose, planted during her time volunteering, has since blossomed into a life-changing advocacy—a mission that's now transforming lives and building a brighter future for others.
A breakthrough for students: Creating income and hope
Four years ago, a conversation with two digital nomad entrepreneurs from the UK and US sparked a game-changing idea: what if Filipino students could work part-time online to fund their education? What started with just five students has now grown to over 80, with some even securing full-time roles after graduation. But the impact goes beyond just financial support.
When they finally met some of these students last year, the stories were nothing short of inspiring. Children of Filipino Overseas Workers (OFWs), farmers, nannies, and single parents shared their gratitude. One student said, 'Thank you for giving me hope,' while another proudly shared how she paid for both her own and her brother's tuition. The heartfelt thanks from parents were a powerful reminder that this initiative is changing lives, one student at a time.
Mastering the balance: Businesswoman, mother, mentor
How does Calaguian balance family, business, and school while leading a purpose-driven company? The answer, she says, lies in mastering boundaries.
'I don't work on weekends,' she shares, 'I completely disconnect—no emails, no messages, unless it's an emergency, and even then, my family will call me directly.' Calaguian focuses on what matters most: meeting people, managing her priorities, making time for self-care. She's learned to delegate tasks and concentrate on what she does best, which drives her business forward.
With a clear and realistic schedule, she ensures her professional life doesn't overshadow her personal well-being. Yoga, meditation, beach walks, and reading are her ways of staying grounded. And perhaps most importantly, Calaguian has embraced the power of saying "No"—a practice that allows her to focus on what truly aligns with her values and goals.
Breaking stereotypes, one win at a time
Calaguian faced unique challenges as a Filipina entrepreneur in the UAE. 'People expected me to work in service roles, not as a business owner,' she recalls. 'I had to prove myself twice as hard to earn respect.'
But instead of backing down, she turned these obstacles into opportunities for growth. Calaguian learned to speak louder than bias, remain consistent, and reshape her own narrative. Starting a business brought moments of self-doubt and isolation, but she pushed through with unwavering courage.
'Setbacks aren't failures—they're lessons,' she says. 'Building confidence takes time, and each small victory along the way adds to that strength. Surround yourself with the right network, and celebrate every win—it's all part of the journey to success.'
Big dreams, bold steps
Calaguian's professional goals are nothing short of ambitious. She's determined to not only sustain her growing business but scale it—helping even more students and families along the way. 'By the end of the year, we aim to support 150 students. That's 150 families we're empowering,' she shares with passion. Her vision is clear: to gain more business support for her mission and provide meaningful mentorship to the students who depend on it.
On a personal note, her dream is refreshingly simple: 'More quality time with my family,' she says. 'Life's too short to miss the moments that matter.' For Calaguian, maintaining her physical and mental health isn't just a priority—it's the foundation that allows her to share her talents and make an even greater impact on the world around her.
To future entrepreneurs: Your story is your superpower
Calaguian's message to aspiring changemakers—especially women and overseas Filipinos—is as powerful as it is inspiring:
'Start now. Don't wait for perfect,' she urges. 'Use your story as fuel and take action. Action brings clarity, while overthinking only creates doubts and worries. Test your ideas, even if they're small. Every step forward will guide you to your next big move.'
She reminds us that everyone has a story to tell, and it's our unique experiences that can drive change. 'Let empathy be your compass,' she says. 'Listen to what your community needs, solve real problems, and deliver with honesty.'
But it's not just about vision—it's about connection. 'Build a strong, supportive network. Surround yourself with people who will help you grow and challenge you to go further. Success isn't a solo journey. The right connections will open doors you never imagined.'
Calaguian's mantra is simple yet profound: 'Work from your heart, not just for profit. Good things happen to good people. Always be kind, grateful, and generous with your time and energy. That's how you make a lasting impact.'
Her story is a powerful reminder that success isn't measured by wealth but by the lives you touch. From humble beginnings to becoming a beacon of hope for countless students, she proves that when purpose drives your actions, the impact is far-reaching. Calaguian's journey encourages all entrepreneurs to embrace their unique stories and use them as a platform for change. By focusing on community, empathy, and action, she shows that the greatest achievements are the ones that uplift others.