Mendel Appoints Laura Madriñán as Head of Travel to Accelerate Enterprise Growth Across Latin America
MEXICO CITY--(BUSINESS WIRE)--Mendel, Latin America's leading enterprise spend management platform, today announced the appointment of Laura Madriñán as its new Head of Travel. Based in Santiago, Chile, and originally from Colombia, Laura brings over 15 years of experience in the travel and technology sectors, having held senior leadership roles at LATAM Airlines and Mercado Libre.
The opportunity to lead and innovate in the corporate travel space, especially in a region as dynamic as Latin America, is incredibly exciting.
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At LATAM Airlines, Laura served as Global Sales Director, where she was instrumental in forging strategic partnerships and expanding the airline's corporate client base. Her tenure at Mercado Libre further honed her expertise in digital innovation and agile methodologies, aligning perfectly with Mendel's mission to revolutionize corporate travel and expense management in Latin America.
'Laura's unique blend of deep industry knowledge and tech-driven mindset makes her the ideal leader to scale our Travel vertical, ' said Alejandro Zecler, Co-Founder and Co-CEO of Mendel. 'Her experience across airlines, travel suppliers, and digital platforms will be invaluable as we continue to build the most comprehensive and flexible Travel + Expense solution tailored for Latin American enterprises.'
Mendel's integrated platform combines expense management, payments, and corporate travel into a single, intuitive interface. With the addition of Laura to the leadership team, Mendel aims to enhance its offerings, drawing inspiration from global industry leaders like TravelPerk, Navan, and Ramp, while addressing the unique regulatory and operational complexities of the Latin American market.
'I am thrilled to join Mendel at such a pivotal time, ' said Laura Madriñán. 'The opportunity to lead and innovate in the corporate travel space, especially in a region as dynamic as Latin America, is incredibly exciting. I look forward to contributing to Mendel's growth and delivering exceptional value to our clients.'
Laura's appointment underscores Mendel's commitment to attracting top-tier talent to drive its expansion across the region. With a strong presence in Mexico and Argentina, and plans to enter Chile, Colombia, Peru, and Brazil in the coming years, Mendel is poised to solidify its position as the go-to platform for enterprise spend management in Latin America.
About Mendel
Mendel is the premier platform for managing enterprise spend in Latin America. By seamlessly integrating expense management, payments, and corporate travel, Mendel empowers finance teams to control budgets in real time. From setting rules to tracking expenses and travel bookings, Mendel provides a centralized, intuitive platform tailored to LATAM's unique complexities. Trusted by leading enterprises like Mercado Libre, McDonald's, and FEMSA, Mendel reduces costs, ensures compliance, and delivers actionable insights to transform how businesses operate. Learn more at www.mendel.com.
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