IPL final spurs double-digit surge in food delivery, dine-in
Bengaluru: The
IPL 2025
final on Tuesday delivered a significant boost to restaurants, with both delivery and dine-in channels recording double-digit growth across metros and tier 2 markets, said industry executives.
Food delivery volumes rose by 10 to 15 per cent compared to the previous weekend, with platforms witnessing peak demand during the evening match hours. According to Sagar Daryani, founder and CEO, WoW Momo, delivery grew 12 to 14 per cent week-on-week, while dine-in and takeaway increased 8 to 10 per cent.
'Peak time orders (7 to 10 pm) rose by over 12 per cent compared to previous IPL match days,' Daryani said, adding that late-night orders surged by 20 per cent and average ticket sizes increased 10 per cent, driven by combos and party packs.
At Lenexis Foodworks, delivery and dine-in sales in Bengaluru and cities across Punjab, including Mohali, Chandigarh, Ludhiana, and Amritsar, grew 25 to 35 per cent, outperforming national averages. 'The delivery business showed a notably higher share in the evening hours compared to the afternoon, a trend that aligns with match timings,' said Aayush Madhusudan Agrawal, founder and director of the company.
Restaurant footfalls jump across metro and non-metro markets
Offline formats also saw strong traction. Zorawar Kalra, founder and MD, Massive Restaurants, reported a 30 per cent increase in footfall and up to a 50 per cent jump in sales across Delhi-NCR and other key markets.
'Bar nibbles and pizzas were fan favourites, making up over 40 per cent of offline orders,' said Kalra, who operates brands such as Masala Library, Pa Pa Ya, Farzi Cafe and more. He also noted an uptick in tier 2 and 3 markets, where dining traffic grew by 50 per cent compared to a regular weekday.
Boba Bhai, a beverage-first D2C brand, reported a 3X spike in orders during the final, with Bengaluru alone contributing over 40 per cent of total volumes. '60 per cent of demand came through food delivery apps, while the remaining 40 per cent was from walk-ins,' said Dhruv Kohli, founder, Boba Bhai.
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