#SmarterWayToUPI – MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat
GURUGRAM, India, May 19, 2025 /PRNewswire/ — One MobiKwik Systems Ltd., India's largest digital wallet, has unveiled a multi-media campaign for its innovative 'Pocket UPI' product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits. Actor Jaideep … Continue reading "#SmarterWayToUPI – MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat"
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Mint
2 hours ago
- Mint
Streaming platforms cut back—but top OTT stars still command big money
For instance, Akshay Kumar's much-anticipated Amazon Prime Video debut, The End, announced in 2019, has yet to see the light of as India's video streaming platforms slash content budgets and greenlight fewer shows, a select group of homegrown OTT stars—who shot to fame during the platform boom—are holding steady on pay, according to industry executives. Actors like Jaideep Ahlawat and Pankaj Tripathi—who broke out on the digital medium and became synonymous with OTT hits—continue to command hefty fees, sometimes up to ₹20 crore per season for popular shows like Paatal Lok and Criminal Justice. In contrast, big-budget web originals featuring top Bollywood stars—heavily promoted during the OTT surge a few years ago—appear to be on the back burner, as platforms now view their fees as cost-prohibitive. One telling example is The End, Akshay Kumar's high-profile Amazon Prime Video debut announced in 2019, which remains unreleased six years later. Read this | The rise of small-town stories on OTT: Grassroots-themed shows are proving to be cost-effective, culturally rich Platforms are tightening purse strings across the board, but data-driven insights into viewer engagement and retention seem to be insulating these digital-first actors—for now. 'At a larger level, there is definitely a reduction in the number of projects that are being greenlit and the overall volume is shrinking," noted Namit Sharma, chief executive officer at Arre Studios, a content-creation company. "However, platforms aren't really asking us to slash actor costs. Essentially, you need one or in some cases, two or three, popular faces to draw audiences into the show and then there are other names to balance it out," Sharma said. He added that while overall slates may have fewer shows, the aim is to retain 'poster value'—faces that help drive buzz and marketing. Read this | Why star-powered movies have OTT handprints all over them This strategy reflects a broader shift: With services backing fewer, bigger bets, marquee OTT actors have become the face of select high-impact shows, while Bollywood A-listers are increasingly seen as cost-prohibitive. Industry executives say global streaming platforms remain wary of footing massive bills for stars who no longer guarantee box office—or viewership—returns. 'Services are closely mapping which titles are working, whom they star and then taking decisions. It is anyway easier to justify a show with big names to top bosses sitting abroad," said a senior executive at a content studio working on a slate of shows, declining to be named. The dichotomy, the person added, is that even top actors are no longer guaranteeing box office performance, and there's a growing disenchantment with celebrity culture in India—across both cinema and digital content. However, platforms have been slow to adapt to that shift. To be sure, while platforms once chased big-ticket originals with top Bollywood names, many of those high-profile deals have stalled or quietly faded. In their place, services are leaning more heavily on a smaller crop of OTT-native stars—who offer strong audience pull at relatively lower cost. Also read | How Zakir Khan, Bhuvan Bam and Kusha Kapila hit the big time 'By and large, actor costs have remained the same. Some of these streaming stars have also moved to theatrical films so they are in a more commanding position. Plus, if they agree to cuts for one show, word spreads," streaming expert Girish Dwibhashyam said. He added that while platforms are balancing this out with fewer big-ticket shows in general, it would be some time before they let go of the dependence on stars.
Time of India
17 hours ago
- Time of India
Jaideep Ahlawat and his wife Jyoti Hooda buy Rs 10 crore luxury apartment in Andheri West: Report
Bollywood actor Jaideep Ahlawat and his wife Jyoti Hooda have purchased a luxury apartment in Mumbai's upscale Andheri West locality for Rs 10 crore, as per official property registration documents reviewed by Square Yards. Located in the sought-after Poorna Apartments, the property offers a carpet area of 1,950 sq ft and a built-up area of 2,341 sq ft. The deal, registered on May 22, 2025, also includes four designated car parking spots — a premium amenity in the bustling suburb. According to data from the Inspector General of Registration (IGR), the transaction involved a stamp duty payment of Rs 60 lakh and registration charges of Rs 30,000. The actor was unavailable for a comment on this said report. Andheri West: A real estate hotspot Strategically located between Mumbai's key business and entertainment hubs, Andheri West has emerged as one of the city's most desirable neighbourhoods. With a mix of high-end residential complexes, modern offices, and entertainment centres, it continues to attract celebrities and professionals alike. Jaideep Ahlawat Unveils Dramatic Transformation: Drops 26 kg for New Movie Jaideep Ahlawat is a National School of Drama alumnus widely regarded for his intense and nuanced performances. He gained early recognition with films like Gangs of Wasseypur (2012), Raees (2017), and Raazi (2018), and earned critical acclaim for his lead role in the Amazon Prime Video series Paatal Lok (2020). Over the years, Ahlawat has established himself as one of the most versatile and respected actors in contemporary Hindi cinema. He was most recently seen in Jewel Thief alongside Saif Ali Khan , Kunal Kapoor and Nikita Dutta. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
Indian Express
a day ago
- Indian Express
Jaideep Ahlawat, wife Jyoti Hooda buy Rs 10 crore luxury apartment in Andheri West, pay Rs 60 lakh in stamp duty
Jaideep Ahlawat is no longer just another name in Bollywood's long list of actors and ranks among the industry's finest talents now, having set a benchmark in screen acting with exceptional performances one after another. A complete outsider who broke into show business through sheer hard work, Jaideep is finally receiving due recognition, offering hope to many aspiring actors who dream of entering the world of cinema. After years of struggle, Jaideep and his wife Jyoti Hooda recently purchased a luxurious apartment worth a whopping Rs 10 crore in the posh and upscale area of Andheri West, Mumbai. According to property registration documents reviewed by Square Yards, Jaideep and Jyoti registered the transaction on May 22, 2025. Located in Poorna Apartments, the apartment features a carpet area of 1,950 sq ft and a built-up area of 217.47 sq m. The purchase also includes four car parking spaces, and the couple paid Rs 60 lakh in stamp duty and Rs 30,000 in registration charges. The complex is situated in the heart of Andheri West, just 3 km from the Western Express Highway. Also Read | Archana Puran Singh, Parmeet Sethi travelled by business class, made sons fly economy: 'We made a rule, they had to earn it' Hailing from the Rohtak district in Haryana, Jaideep is an alumnus of the prestigious Film and Television Institute of India (FTII), Pune. Though he began gaining attention early in his career itself in films like Khatta Meetha (2010), Aakrosh (2010), Chittagong (2011) and Rockstar (2011), it was director Anurag Kashyap's epic two-part crime drama Gangs of Wasseypur (2012) that truly brought him into the limelight. His performance as Shahid Khan, despite the limited screen time, earned Jaideep widespread acclaim, and he soon landed a key role in Kamal Haasan's action thriller Vishwaroopam (2013). Since then, Jaideep has delivered many notable performances in films such as Commando: A One Man Army (2013), Gabbar Is Back (2015), Raees (2017), Lust Stories (2018), Vishwaroopam II (2018), Raazi (2018), Ajeeb Daastaans (2021), Three of Us (2022), Jaane Jaan (2023) and Maharaj (2024). He also received global recognition for his performance in the widely acclaimed streaming series Paatal Lok.
