
South Florida family powers the fight against cancer through the Dolphins Cancer Challenge
MIAMI GARDENS – The Dolphins Cancer Challenge (DCC) is celebrating 15 years of raising money for cancer research.
Since 2010, the DCC has raised more than $75 million for the Sylvester Comprehensive Cancer Center, and Robert Merlin is one of the many reasons behind the ride's success.
A cancer fighter without the diagnosis
Merlin is a "cancer fighter" despite never having battled the disease himself. But he is the son, brother, father and husband of someone who has. His wife, Michelle Danoff Merlin, posed this question:
"Is there any family, sadly, who hasn't been touched by cancer in one way or another?"
A brain tumor and a daughter's battle
The Merlins' daughter, Elysa, was diagnosed with a brain tumor almost seven years ago, just months after giving birth to her own daughter. Robert Merlin told CBS News Miami's Lauren Pastrana that after the diagnosis, "I was in shock and fear. Just sitting there when she's having her initial examination, which was at a different hospital. There was a plan suggested for care, or for treatment, that we didn't like. It didn't make sense to us."
Their primary doctor recommended Sylvester for a second opinion. Elysa had surgery to remove the tumor, followed by radiation. Now, she's cancer-free.
"It's just a great relationship and we can't express our appreciation enough for what they have done for Elysa and our family," Robert Merlin said.
"Some patients view themselves as just numbers, but Dr. De La Fuente views Elysa as family. And Elysa feels the same in return," Michelle Danoff Merlin added.
Cancer strikes again in the Merlin family
The Merlins returned to Sylvester in 2019 when Michelle Danoff Merlin was diagnosed with breast cancer. Robert Merlin's older sister also fought the disease. Both caught it early and are healthy today. His mother, though, died of lung cancer.
They are Robert Merlin's motivation to ride and fundraise for the DCC. This year, he's taking part in the Zach Thomas 54-mile ride. The second-generation South Floridian and lifelong Miami Dolphins fan first hopped on his bike 14 years ago.
"I rode a hundred miles the first day, stayed overnight in Palm Beach, and then rode 75 miles back," Robert Merlin said.
A fundraising heavy hitter
Since then, he's helped raise more than $250,000, making him one of the event's "Heavy Hitters." He uses email to make the ask, telling his supporters no donation is too small.
"I'm competitive and I'm goal-oriented. So, if I set a goal, I want to achieve it. I've set high goals for raising money and I've done pretty well in my efforts," he told CBS News Miami.
"It's a large amount of money. It's never enough because there's a lot of work to be done. But I know all sorts of people I will never meet are being helped. And it's a wonderful feeling."
A family united in the cause
Michelle Danoff Merlin is also riding this year.
She's doing it for herself, for her daughter and for her father. Stuart Danoff faced his own cancer fight. She told CBS News Miami he believed so strongly in the mission that he became a member of the Sylvester Board of Overseers in the early years of the cancer center.

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USA Today
2 days ago
- USA Today
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- Forbes
Dallas Cowboys Cheerleaders Partner With Charlotte Tilbury
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'With so many girls and women around the world looking up to them as role models, we believe this partnership with Charlotte Tilbury reinforces a powerful message: be who you want to be. It's about feeling your best, owning your presence and uplifting others to do the same. When women have that kind of confidence, they carry it into every part of their lives. It shapes how they face challenges, how they treat others and how they see themselves in the world. Confidence built early becomes a foundation for a lifetime of resilience, leadership and self-worth.' The partnership will go beyond the football field with dedicated social media content, collaborations with squad members, pop-up events and appearances, as well as brand takeovers. Additionally, Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games so that fans can get in on the action on game days. 'We're very excited about the content we're rolling out on social media this season,' Jones says. 'It's all about empowerment, energy and a little bit of glam—things our DCC community truly connects with. We'll celebrate the women of the Dallas Cowboys Cheerleaders with a feature called Darling of the Month. Each month, one of our cheerleaders will give fans a closer look at who she is beyond the uniform. For those who love beauty content, we're also launching special 'Get Ready/Get Unready With Me' tips and tricks videos. It's a great way to bring fans into the Dallas Cowboys Cheerleaders beauty routine, with some of our favorite Charlotte Tilbury products in the spotlight.' The Dallas Cowboys Cheerleaders One of Jones's favorite elements of the partnership is what they're doing with the locker room at AT&T Stadium. 'Charlotte Tilbury is adding their touch with products and branding, but what really makes it special is how personal it is for the girls,' Jones says. 'Each locker will have a QR code that links to a video of the cheerleader sharing something about what makes her feel strong, motivated and fuels her sense of purpose. It's such a unique way to let fans that tour the space see the heart behind the team and celebrate each girl as an individual.' Tilbury will personally work with the squad to design their makeup look for the 2025/2026 NFL season and match them with products. 'I spent so long poring over their archives and performances,' Tilbury says. 'The DCC's style is rooted in classic, timeless Americana and so many of those cues are synonymous with the all-American beauties I've worked with throughout my career, from the beachy, bronzed goddess glow of Jennifer Aniston to the classic, perfect nude pout of Cindy Crawford. When you think of timeless beauty, you think of the DCC—they've earned the title of America's Sweethearts for a reason.' It's also a testimonial to the products that they can withstand the high action and energy of the DCC. Lasting through cheering and sweating is the ultimate endurance test. 'I wanted to create looks for the team that not only complimented each girl's features but that they could trust to work just as hard as they do in the Dallas heat, and my Airbush collection is perfect for when you need high-performance makeup,' Tilbury says. 'Whether it's at a big event or halftime appearances, they will unlock the magic of confidence with my high-performance formulas, including my budge-proof, transfer-proof Airbrush Flawless Foundation, my complexion-perfecting Airbrush Flawless Finish and arena-light glow-enhancing Hollywood Flawless Filter, universally flattering Pillow Talk Lip Cheats and lipsticks, my sweat-proof Exagger-Eyes Volume Mascara and, of course, my viral sensation Airbrush Setting Spray to set their flawless looks. Darling, these beauty icons are cheer-proof and will keep these incredible women glowing throughout the NFL season!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup Long before the partnership became official, Tilbury has been inspired by the DCC for decades. 'They showcase the ultimate glamour, high fashion and style alongside performance, precision and endurance,' she says. 'Looking through their archives all the way back to the 1970s, when the club was formed, was like a treasure trove. I saw so many iconic visual references that I had built into the core looks of my brand—from femme fatale smokey eyes to perfect Bardot nude pouts. Even the legendary DCC star aligns so perfectly with the hand-drawn star found on every single one of my products—I believe everyone deserves to shine bright like a star with the magic of confidence.' The powerful partnership is one that offers many takeaways for both brands and leaders. 'We're looking forward to learning from Charlotte Tilbury's bold, fresh perspective on beauty and the way they use it as a tool for self-expression,' Jones says. 'In turn, we hope to share how the Dallas Cowboys Cheerleaders uplift others whether through our performances, outreach or the strong sisterhood at the core of what we do. When women support each other, incredible things happen. It sparks a ripple effect that breaks down barriers, builds connection and redefines what's possible. That's the kind of shared energy we believe in, and we're excited to grow from it together.' Tilbury adds, 'One of the many things I love about this partnership is that it unites two global businesses led by women. I've admired Charlotte's work within the Dallas Cowboys organization for such a long time, especially how she has worked alongside Kelli [Finglass, the director of the DCC] to scale the DCC's footprint into a global sports franchise, amplified by the resounding success of their Netflix docuseries. She is one of the most visionary, prominent and impactful women in American sports. And we don't just share a name, darling! Both Charlotte and I share a passion and dedication to championing women and giving them a global platform to inspire and empower themselves and millions of others around the world. To be able to work with these women and create bespoke looks for each of them makes me so proud!'