Housing.com reports surge in real estate engagement with 'housing chat' feature
NEW DELHI: Housing.com has reported surge in user engagement after launching its interactive technology solution, 'Housing Chat', marking a major leap in the Indian PropTech space.
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The platform, which enables direct buyer-seller conversations via chat, is now used by over 400,000 users and facilitates more than 1 million engagement sessions per month — a massive growth from just 20,000 users and 25,000 sessions a year ago.
With this innovation, Housing.com remains the only player in the Indian real estate market offering real-time chat-based interactions, enhancing transparency, trust, and consumer experience.
'Buying or renting a home is a deeply personal journey' said chief product officer Simon Hope. 'Our personalised chat feature is a key part of making that journey seamless and user-centric.'
Echoing the sentiment, chief technology officer Abhishekh Makkar added, 'By integrating chat capabilities, we have created an intuitive and responsive platform that meets modern homebuyers' expectations. Our focus has always been on enhancing the consumer journey.'
As GenAI continues to reshape user interaction in the digital space, Housing.com is expanding the capabilities of 'Housing Chat' to include multilingual support and deeper personalization, ensuring inclusivity and relevance across India's diverse user base.
The chat feature has become a critical touchpoint for users engaged in buying, selling, or renting properties, providing fast, seamless, and disturbance-free interactions, aligning with the demands of a digital-first audience.
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About Housing.com
Founded in 2012 and acquired by REA India (formerly Elara Technologies) in 2017, Housing.com is a premier full-stack PropTech platform in India. It offers listings for a wide range of property types including new homes, resale properties, rentals, plots, commercial spaces, and co-living accommodations.
The platform also delivers services like **virtual viewings, AR/VR content, home loans, online rent agreements, and end-to-end transaction support, through its Housing Edge brand. With a presence in 28 tier I and II cities, Housing.com aims to simplify the home journey for buyers, sellers, landlords, and renters.
REA India is a subsidiary of REA Group, a global PropTech leader based in Australia and part of NewsCorp US.
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