Gen Z shun 'patronising' pet names like 'darling' and 'love' - is YOUR favourite on the list?
Traditional pet names such as 'darling' and 'love' have been slammed by Gen Z as patronising and even insulting, according to new research.
Dismissing the terms of endearment as outdated, up to 38 per cent of youngsters named 'treacle' the most annoying nickname, closely followed by 'chick', 'sugar' and 'hon'.
In new findings undertaken by soft drink manufacturer Coca-Cola, almost a third (28 per cent) said they would never use the terms 'muffin' or 'bubba', while up to 25 per cent were critical of the term 'duck'.
Meanwhile, other much-loved traditional pet names such as 'darling' and 'love' were also deemed to be the most patronising by a respective 21 per cent and 13 per cent of the surveyed under-30s.
Instead, Gen Z are opting for more 'modern terms of affection', with their new vocabulary including unique terms such as 'bro' (favoured by 53 per cent), 'mate' (44 per cent), and 'bestie' (at 35 per cent).
Others that rank in the top 20 Gen-Z nickname list include 'queen', 'day one', 'bae' and 'squad'.
Alongside being highly critical of the old-fashioned nature of traditional pet names, the research revealed that up to 20 per cent of Gen Z believe that having an individual nickname, rather than being described by a generic pet name, allows them to feel more valued within their friendship group.
Likewise, one in ten (12 per cent) of the under-30s also admitted that being given a nickname allows them to feel more secure.
Up to 15 per cent indicated that they had been called their pet names in front of their boss, with 93 per cent of young Brits stating that they deem nicknames to be a unique way of showing affection.
The findings come as Coca-Cola are set to relaunch their 'Share a Coke' campaign, allowing customers to create a can with any name of their choice from May 15.
However, in a unique twist, for the first time Brits will now be able to select a can personalised with a range of Gen Z-friendly nicknames and phrases such as 'My Bestie', 'My Bae', 'My Mate', 'My Fam' and 'My Day One'.
Reflecting on the changing nature of nicknames amongst Gen Z, Charlotte Butt, Senior Marketing Manager at Coca Cola, said: 'Nicknames reflect the unique relationships between individuals and the evolution of language within friendship groups.'
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The Guardian
an hour ago
- The Guardian
Skintight leggings or baggy joggers? What your gymwear says about you
Around me, a group of women in skintight gym sets are side planking. Some are wearing full-coverage unitards, others leave slices of midriff bare. No one is wearing a baggy T-shirt from 2008 with a naked Rufus Wainwright on it, and hardened flecks of damp-proof paint. Except me. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. If TikTok is to be believed, my gym-mates must be millennials, born between the early 1980s and the mid-1990s; gen Z would find such skin-tightness a bit retro, or basic, or even 'jurassic fitness'. Another generational schism has opened online – to add to socks, jeans and boundaries – this time over what millennials and gen Z are wearing to work out in. Tight-on-tight outfits supposedly single you out as a millennial – it is 'giving middle school', said one gen Z user witheringly – while gen Z prefers something baggier. Looking around me at pilates and in the park, though, I suspect some of the women wearing a second, seal-like skin are younger than 30. And here I am, days after turning 40 – squarely a millennial – wearing an enormous T-shirt. It is a muddled picture. Kelechi Okafor – at 38, a millennial – is a fitness professional, a former personal trainer and the owner of a pole dance studio. She used to wear tighter clothes to exercise but now wears baggy joggers and tops, in the reverse of what TikTok might have you believe. 'The way that the tailoring is done for a lot of gymwear does not have my body size in mind,' she says. 'There was something liberating about saying: 'Actually, I'm not wearing this any more. I'm going to wear baggy things.'' Michelle Carroll, a 29-year-old (millennial) body image coach and nutritionist based in Edinburgh, who typically wears leggings and a vest or cropped top, says that at her gym: 'Younger people tend to wear brighter, shorter and tighter clothes.' She sees it as 'in part, influenced by 'fitness culture' we see online – it's almost a uniform'. Lauren Crowder, managing director of ELEVEN:ELEVEN Studios in Liverpool city centre, says clients in their 20s and early 30s 'tend to embrace the trend of matching activewear sets – brands such as Adanola, Bo+Tee, or Gymshark are really popular' – whereas clients in their late 30s and up 'generally prefer a more relaxed fit'. Georgie Burke, founder of the Barre Fitness Studio in Bristol, says the younger clients there like 'plain colours, white grip ankle socks and tight vest tops' – what she calls the 'Adanola aesthetic', referencing the British activewear brand that seems to be everywhere now, while the 30-plus crowd opt for 'a print legging but with a looser style top'. Farther afield, in the Canadian city of Guelph, Samantha Brennan, a professor of philosophy and co-author of Fit at Mid-Life: A Feminist Fitness Journey, has also noticed young women wearing beautiful sets – the kind of 'workout bikinis' that some men have been complaining are 'intimidating'. It is not so much that they are tight that Brennan notices – though they probably are – but that they all match. Where she sees the gym as 'a place where you get to take a break from fashion', she says, 'they're wearing things I recognise as outfits, and they're specifically bought for wearing at the gym'. It makes a lot of sense that gym wear is being given as much attention as it is. The gym now has such gravitational pull that for many it is seen as – and this is very much gen Z's sentiment, not mine – 'the new club'. It is a place for socialising and dating; some are calling it 'workout-wooing'. A raft of newer brands, such as Toronto's Literary Sport, founded by creatives Deirdre Matthews and M Bechara, and Los Angeles's set up by former American Apparel employees, may be behind the looser lines, popularising casually-fitting track pants, among other items. Some more longstanding, millennial-coded brands, such as Lululemon, are also now offering baggier fits or 'away-from-body styles', as Lululemon's chief merchandising officer put it. But, given the often hefty price tags, they appear to be aimed at older exercisers, who are generally more able to afford them. Meanwhile, other brands, such as Sweaty Betty, have been explicitly marketing the idea of wearing tighter, skimpier clothes, at least as part of an exercise ensemble, and disregarding body hang-ups: 'Wear the damn shorts' is the tagline from a campaign last year. While the generational divide may feel over-egged, what we wear to exercise reveals a lot about where we are at with body image. Several brands, for example, now do bottoms with 'scrunch' designs at the bum, to accentuate curves, because Kardashian-esque glutes remain idealised. It is a style that unites twentysomething 'TikTok gym girlies' and celebrities such as J-Lo. What you wear to exercise also depends on what exercise you are doing. Reformer pilates – the hyper-expensive and highly engineered full-body workout – makes more sense in cinched styles that won't get stuck in equipment. A jog in the park, less so. Subtle flares are becoming a thing for yoga, but they would be annoying on a treadmill, and a trip hazard on a squash court. There are also other, shall we say, external factors. 'There's a fear of people taking advantage and hypersexualising and dehumanising folks, particularly women, in these spaces,' says Samantha Noelle Sheppard, a Cornell professor who writes about sport. What she often sees is a 'mix of tight and baggy, like really tight shorts' with an oversized shirt, as a way to keep unwanted eyes off bodies not looking to be objectified. Shakaila Forbes-Bell, a fashion psychologist, has been seeing more conversations among gen Z about wearing baggier clothing for the gym tied to 'what is for the male gaze and what is for me'. Again, though, this doesn't have to be generational. Navi Ahluwalia, an editor at fashion and sportswear site Hypebae, is a millennial who typically goes for 'leggings with a baggier top'. While she loves 'the way the tighter gym clothes look', she also hates 'the feeling of people looking at me while I exercise, so I personally don't want to draw any attention to myself – particularly not from creepy men'. I would hazard that most, if not all, women who exercise in public will have had similar thoughts. Burke says: 'A fair few of our clients will stay in activewear all day, for coffee, work and the school run, due to our studio being less on the sweaty side.' That tallies with the continued march of gymwear as everyday wear. At least part of this is about comfort; activewear is forgiving when working from home and, at least in my case, practical, when combined with the hope that a trip to the gym (or a 20-minute Yoga with Adriene) is just moments away. It also, consciously or not, broadcasts status. 'You think it shows fitness and the idea of an athletic body and a healthy mind,' says Sheppard. 'But what it shows is a healthy bank account.' '[It is] meant to be performative in all these different kinds of ways,' she says. 'Not only do you look like you have the time to work out, you have the resources to work out – go do your pilates, go do your Peloton class – in a very expensive set.' Looking like a 'gym person', then, perhaps particularly for a younger gen Z crowd, comes with cultural capital. It is not the first time gym gear has been loaded with meaning. In an article in 2019, New Yorker writer Jia Tolentino posited athleisure as a uniform that represented the principle of 'optimisation': 'the process of making something, as the dictionary puts it, 'as fully perfect, functional, or effective as possible''. Athleisure, she said, was designed to optimise your appearance at the same time as your performance. But not on everybody. Lululemon founder Chip Wilson made this explicit. 'The definition of a brand is that you're not everything to everybody … You've got to be clear that you don't want certain customers coming in,' he said in a 2013 interview. As Tolentino wrote: 'Athleisure broadcasts your commitment to controlling your body through working out.' You create – if indeed you can and you want to – a body that fits athleisure rather than the athleisure moulding to fit you. Okafor looks back to her days of trying to make ill-fitting, tight gymwear work. No matter 'how high I pull up the waistband, no matter how much I try to shuffle about with the sports bra, it still doesn't look right to me'. Clothes seemed to have been designed in a way that wasn't 'honouring' her shape. 'It's just like: 'Oh, you're not skinny?' It's the thoughtlessness of how these things are made that reinforces that I wasn't being considered.' A host of brands now make exercise clothes constructed with different bodies in mind. Okafor cites Grrrl as one (tagline: 'We make real clothes for real women who simply don't care'). Forbes-Bell says the brand Curvy Kate has created 'sports bras for larger-chested women at more affordable prices', something that has been a battle for her since she was a teenager. And Gymshark is 'creating a lot of more inclusive clothing: size-inclusive, more modest wear as well. For gym clothing, that was very scarce before.' With all the new and improved tight gym gear out there, if younger women in their 20s are still opting for baggier styles, could it be for other reasons? Okafor sees 'all manners of bodies and ages' at her pole studio and thinks that, in general, younger generations are 'giving themselves more space'. Sheppard sees this as a response to our times. Young people 'are living in a period of global crises that make the focus on themselves seem too indulgent … It's like, just put on clothes. We've got bigger problems.' Ultimately, if there is more room for divergence from a workout uniform, then it might have benefits for all generations. 'How many people would probably want to go to the gym and work out if they could wear clothes that didn't make them feel embarrassed?' asks Okafor. 'It's about questioning the motivations,' says Forbes-Bell. 'And I think that's empowering, whether it's baggy or whether it's tight, that idea of: 'Why am I actually wearing this? What am I trying to achieve?''
Daily Mirror
9 hours ago
- Daily Mirror
Brits beg for retro Nestle sweet to return after it was only axed in 2023
A beloved and iconic British sweet-but-fruity treat is in the hopes of making a comeback after three in five correspondents were missing it on the supermarket shelves. In a survey conducted by Betway Insider, it got revealed that the number one sweet Brits were missing the most were the Polo Fruits. Have you ever had one of those? Polo Fruits hold a special place in many of our hearts, and if you have been living under a rock and have no clue what they are, they are fruit-flavoured, boiled sweets with a hole in the middle, resembling the famous Polo Mints. After surveying a total of 2,000 Brits, it was found that three in five correspondents were reminiscing on the Polo Fruits - with 59% agreeing that it should make a comeback. After two years out of the shelves, shoppers are now hoping that Polo Fruits will be making a return on the sweet aisle. Although Polo Fruits didn't have the same demand as the Polo Mints, they were still a go-to among customers who preferred the fruity flavours over the minty ones. Their popularity went beyond its UK market, as according to British Corner Shop, they were available to purchase in the US, France, Italy, Spain, Netherlands, Austria, Germany, Chile, and Canada. Coming in different flavours, including strawberry, lemon, blackcurrant, orange, and line. Sadly, these delicious sweets were discontinued in 2023 after 70 years in the market. Naturally, fans were devastated as soon as the news dropped. The reason why Polo Fruits - as well as Polo Gummies - got discontinued and removed from the shelves was mainly because they weren't as popular as other Nestlé products, leading to sales dropping. Nonetheless, shoppers can still get their hands on them on various online stores, such as SPAR. Other popular treats that got discontinued throughout the years include Tooty Frooties, Cadbury's Flake Snow, Sprangles, Rowntree's Drifter bar, Fry's Five Centers, Smarties Mini Chocolate Cakes, Mars Delight, Cadbury's Snaps, and Jacob's trio biscuits. The survey also spotted that Polo Fruits are more popular amongst those 35 and above, as they demanded these to be brought back, compared to those between the ages of 25-34, who preferred Cadbury's Flake Snow to return. So, if you're missing the Polo Fruits and are craving the sweetness from the good old days, you might still be able to get your hands on them from third parties. Alternatively, if you'd like to try something different (and similar), Rowntree's Fruit Pastilles have been compared to Polo Fruits, and they also come in various flavours.
Scottish Sun
19 hours ago
- Scottish Sun
I visited the cheap African holiday island that feels like Mykonos and Santorini with new easyJet flights
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) TRAILING vibrant pink bougainvillaea frames white-washed buildings, spilling across blue window shutters and doors. A confetti of tiny petals drifts in the breeze, dancing along the narrow, cobbled streets. Sign up for Scottish Sun newsletter Sign up 8 The small town of Erriadh sits at the centre of the island of Djerba, just off the south coast of Tunisia Credit: Getty 8 Hotels line the soft white-sand beaches on the island's north coast Credit: Shutterstock 8 Houmt Souk's pedestrianised streets are lined with shops and restaurants Credit: Getty Around every corner comes another eye-catching piece of technicolour street art. The walls and doors of the sleepy paths are a quirky, open-air gallery. The resemblance to the alleyways of Mykonos and Santorini is striking and my arty stroll ends at a small cafe under a sprawling canopy of trees in a sunlit square. But when I tell you a small cup of strong coffee here costs 25p, you'll know I am nowhere near the trendy Greek isles. The small town of Erriadh sits at the centre of the island of Djerba —which was used as a filming location for Star Wars — just off the south coast of Tunisia. And at its heart is Djerbahood, the passion project of a famous French art gallery owner who convinced some of the world's best street artists to travel to Djerba, and its inhabitants to allow their walls to be daubed. Now, more than 250 murals and sculptures have transformed the heart of the neighbourhood. Relatively undiscovered by us Brits, Djerba is a great-value option for those looking to explore beyond the Med favourites. Low-cost giant easyJet has launched year-round flights to the island from both London Luton and Manchester, with fares from just £115 return, and easyJet holidays has packages from just £373pp. The island's compact size means it's easy to explore its intoxicating mix of North African heritage and Mediterranean influences. Sizzling in summer, temperatures remain high all the way through to November and rarely dip below the 20Cs, even in the depths of winter, making it ideal for out-of-season sunshine. Five stunning, little-known holiday destinations Hotels line the soft white-sand beaches on the island's north coast, including our base, the 5H Radisson Blu Palace Resort & Thalasso. The resorts' vast pool, surrounded by loungers and cabanas, leads down to small sand dunes and a broad stretch of sparkling white sands dotted with straw parasols. Its contemporary rooms are spacious and bright, with marble-clad bathrooms and balconies or terraces to soak up that sunshine. 8 The Sun's Lisa Minot exploring Credit: Supplied 8 The fortress of Borj El Kebir has been protecting the island's inhabitants from invading armies since the 13th century Credit: Getty 8 Our base, the 5-star Radisson Blu Palace Resort & Thalasso Credit: Supplied With four restaurants, three bars and the biggest Thalasso spa on the island, you could be forgiven for not straying far. But the island's compact size means it's easy to explore its intoxicating mix of North African heritage and Mediterranean influences. Troglodyte dwellings In the island's capital Houmt Souk on the north coast, the minarets of mosques sit alongside the St Joseph's Catholic church. Jutting out on a headland surrounded by the Mediterranean sea, the fortress of Borj El Kebir has been protecting the island's inhabitants from invading armies since the 13th century. Today you can explore the impressive fortifications and admire the stunning sea views from its now thankfully peaceful ramparts. Houmt Souk's pedestrianised streets lined with shops and restaurants lead on to covered souks and a spice market, as well as a rather less fragrant fish market. There's plenty of opportunities for a bit of souvenir shopping, from local handi-crafts and clothes, to Pottery Square where you can buy colourful ceramics from just £2 with a little haggling. If you're in need of sustenance after all that shopping, look no further than El Fondouk. This fabulous conversion of an 18th-century caravanserai, or travellers' inn, is open daily for morning coffees and pastries in its sun-soaked courtyard – then fresh seafood with couscous, fish curries and meaty kebabs at lunch and dinner. Prices are also excellent given the quality, with main dishes from £8 to £12. Also worth a trip out from the excellent restaurants back at the hotel was Haroun, in the nearby marina. Its outside terrace comes in the form of an actual ship's deck, complete with rigging and ropes, and is the perfect place to enjoy a cocktail or two as the sun sets. Inside, the dishes coming out of the kitchen include traditional Tunisian specialities such as brik — crispy filo pastry parcels filled with meat or fish — as well as fried calamari and fresh fish. Luke Skywalker grew up in a troglodyte home in Tatooine (get it!) and you can visit locations from the smash-hit franchise. Again, prices are very competitive, with main courses from £13.50. And while Djerba has more than enough to keep a holidaymaker happy for a week, it would be a shame to come this far and not head over on to the mainland and into a galaxy far, far away. EasyJet has multiple tours you can take from Djerba, over the ancient Roman Road that crosses the sea to southern Tunisia. The centuries-old causeway is essentially a bridge, and as you travel the five miles you're rewarded with stunning views of shimmering waters on both sides. As you travel through the arid desert landscapes of the mainland, huge rock formations rise dramatically from the flat plains. The rugged mountains are home to the Berber people, and at Chenini we peek into the unique troglodyte dwellings carved into the rocky hillsides and admire the palm trees and olive trees growing around the oasis by the Chenini Canyon. 8 Strolling the streets of Tataouine, you can easily see how George Lucas was inspired to use the location for Star Wars Credit: Getty 8 Fans can visit locations from smash-hit franchise Star Wars Credit: Rex Strolling the streets of Tataouine, you can easily see how George Lucas was inspired to use the location for Star Wars. Luke Skywalker grew up in a troglodyte home in Tatooine (get it!) and you can visit locations from the smash-hit franchise on the tour, including the Hotel Sidi Idriss and Ksar Hadada, an other-worldly Berber granary store that served as a key setting in The Phantom Menace. LISA MINOT
