LeBron James could join Amazon Prime's NBA coverage after retirement
Right now, no one knows how many more years LeBron James will play in the NBA, other than possibly James himself. It seems a near-certainty that he will return for his 23rd season this fall, likely with the Los Angeles Lakers, but what lies beyond that is anyone's guess.
He should have plenty of options available to him after his playing days are over for good. One ESPN producer said he hopes to hire the future Hall of Famer as an analyst for the network's coverage of NBA games. Per Michael McCarthy of Front Office Sports, there is also the possibility of him joining Amazon Prime for its coverage of games after he appeared in a commercial promoting Prime Day.
Via Front Office Sports:
"Where there's smoke, there's fire between LeBron James and Amazon," McCarthy wrote. "The growing business relationship between the basketball superstar and the nation's largest retailer could lead to King James eventually joining Prime Video's upcoming coverage of the NBA, sources tell Front Office Sports."
The league will begin a new media rights deal next season, and as part of it, Amazon Prime and NBC will start airing games, while Turner Sports' coverage of games will end after some four decades.
Perhaps, in a way, James has already been auditioning for a role as an analyst. His "Mind the Game" podcast, which he currently co-hosts with two-time MVP Steve Nash, has received positive reviews for its in-depth analysis of basketball, and he has demonstrated his basketball intelligence and understanding of the game on the podcast.
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