Spanish sneaker brand Hoff closes record fiscal year with €66 million in sales
Spanish sneaker brand Hoff has closed its latest fiscal year with record revenue. The label, founded in Elche (Alicante), experienced 21% growth in the fiscal year 2024/2025 compared to the previous period, reaching €66 million in sales. The increase was primarily driven by its sustained growth model and international expansion strategy.
Sales rose across all channels, with retail posting a notable 34% increase. Digital revenue was up 22%, while wholesale sales grew 15%, supported by partnerships with key players in markets such as the United Kingdom, Germany, France and Benelux.
The company's growth has centered on a retail expansion plan both in Spain and abroad. Over the past year, Hoff opened seven company-operated stores — five of them in Spain, in cities like Madrid and Barcelona — and others in strategic European locations such as Antwerp and Brussels.
As part of its sustained growth strategy, the company also inaugurated a new headquarters spanning over 1,300 square meters. The new site serves as an operations hub to support the brand's projected expansion in the coming years.
Beyond its physical expansion, the brand also focused on high-impact creative launches in the past year. In addition to unveiling new models, Hoff reinforced its commitment to the arts through collaborations with artists such as Madrid-based illustrator Gonzalo Muiño and graphic designer Marco Oggian.
Looking ahead, Hoff aims to continue its upward trajectory to reach €80 million in revenue, largely supported by its internationalization plan.
As part of this strategy, the company plans to open nine flagship stores in key cities across Europe and the United States.
According to Fran Marchena, founder and CEO of the brand, Hoff 'faces the coming fiscal year with a strong structure, a consolidated brand and a clear ambition: to become a leading global sneaker brand that connects design, purpose and community.'
Founded in 2017 by Fran Marchena, Hoff is a digitally native brand based in Elche, Spain. It operates a commercial network of more than 50 stores across 12 countries. In Spain alone, the brand runs over 20 company-operated stores in cities such as Barcelona, Valencia, Bilbao, Seville and Madrid.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
10 hours ago
- Fashion Network
GGZ strengthens portfolio with Grifoni acquisition
GGZ — the Padua-based company that owns the Vicolo, Solotre, and Amaranto brands — has acquired 100% of Grifoni, a Venetian brand founded in 1992, and has created a dedicated business unit. The company aims to enrich its high-end segment offering with this acquisition. "With this operation, we are not only expanding business opportunities but also laying the foundations for an evolution that will integrate new partners throughout the supply chain. We want to strengthen our capacity for innovation and consolidate our leadership across various market segments," said Massimo Zanchi, CEO of GGZ. "Grifoni has enormous potential. The path will be gradual, but this acquisition adds a complementary dimension to our current assets. This is an important investment that focuses on the brand's vision, talent, and identity." The new ownership will present the first collection designed by Grifoni for Spring/Summer 2026. The relaunch will also revise the brand's identity to project a more contemporary aesthetic consistent with its future positioning, while respecting its DNA. The sales strategy will include internationalization and optimization of the wholesale network. In 2024, GGZ recorded total sales of 82 million euros and achieved an export share of 38%.
Fashion Network
13 hours ago
- Fashion Network
South African clothing retailers add stores as economic forecast weakens
'There is a level of retail saturation in South Africa and when economic growth is so weak, there's limited scope for organic space growth,' said Atiyyah Vawda, an executive director at Avior Capital Markets in Johannesburg. 'So new growth comes from brands they recently acquired and under-penetrated brands that do not have sufficient exposure in particular areas.' Still, retailers have slowed space growth compared to a year ago and carefully evaluate new openings to ensure sufficient returns, Vawda said. 'A huge amount of development is taking place outside of major metro areas in the country,' TFG Chief Executive Officer Anthony Thunström said in an interview Friday. In these areas, 'there's a massive informal economy and a lot of its cash often isn't really measured in official GDP numbers.' Retailers remain selective about store expansion and may open fewer outlets. 'We don't want to get sucked into a space race,' Mr Price CEO Mark Blair told reporters. 'It's not just growth, it's quality space,' that meets strict profitability criteria. Blair said last year, the Durban-based company rejected up to 70% of the locations offered. Clothing retailers account for three of the five worst-performing stocks on the FTSE/JSE Retailers Index this year, with building material retailers occupying the other two spots. Shoppers seeking T-shirts and shoes that fit their budgets are also increasing their online purchases. Almost 6% of TFG's local sales come through its online Bash platform, and the company expects that share to nearly double over the next two or three years. This trend may also temper the growth of full retail outlets, as more orders ship from large distribution centers and so-called dark stores. 'That stock doesn't necessarily have to sit in fully lit stores anymore,' Thunström said. 'We can make it more efficient.' TFG's online unit recently became profitable, about two years ahead of schedule.
Fashion Network
13 hours ago
- Fashion Network
South African clothing retailers add stores as economic forecast weakens
South African clothing retailers plan to add hundreds of new stores next year, even as the continent's most industrialized economy lowers its economic growth forecast. Pepkor Holdings Ltd., Africa's largest clothing retailer, The Foschini Group Ltd. and Mr Price Group Ltd. aim to open as many as 600 outlets, largely focusing on their discount brands. In contrast, food retailers Pick n Pay Stores Ltd. and Spar Group Ltd. expect muted store growth over the next 12 months. Last month, the National Treasury lowered its forecast for annual gross domestic product expansion over the next three years to 1.6% from 1.8%, citing the trade turmoil sparked by U.S. President Donald Trump. 'There is a level of retail saturation in South Africa and when economic growth is so weak, there's limited scope for organic space growth,' said Atiyyah Vawda, an executive director at Avior Capital Markets in Johannesburg. 'So new growth comes from brands they recently acquired and under-penetrated brands that do not have sufficient exposure in particular areas.' Still, retailers have slowed space growth compared to a year ago and carefully evaluate new openings to ensure sufficient returns, Vawda said. 'A huge amount of development is taking place outside of major metro areas in the country,' TFG Chief Executive Officer Anthony Thunström said in an interview Friday. In these areas, 'there's a massive informal economy and a lot of its cash often isn't really measured in official GDP numbers.' Retailers remain selective about store expansion and may open fewer outlets. 'We don't want to get sucked into a space race,' Mr Price CEO Mark Blair told reporters. 'It's not just growth, it's quality space,' that meets strict profitability criteria. Blair said last year, the Durban-based company rejected up to 70% of the locations offered. Clothing retailers account for three of the five worst-performing stocks on the FTSE/JSE Retailers Index this year, with building material retailers occupying the other two spots. Shoppers seeking T-shirts and shoes that fit their budgets are also increasing their online purchases. Almost 6% of TFG's local sales come through its online Bash platform, and the company expects that share to nearly double over the next two or three years. This trend may also temper the growth of full retail outlets, as more orders ship from large distribution centers and so-called dark stores. 'That stock doesn't necessarily have to sit in fully lit stores anymore,' Thunström said. 'We can make it more efficient.' TFG's online unit recently became profitable, about two years ahead of schedule.
