Tadweer launches Ramadan campaign to promote sustainability

Dubai Eye

06-03-2025

Abu Dhabi's Tadweer Group has launched a Ramadan campaign under the slogan "Purity", which aims to integrate the human and spiritual values ​​of Ramadan with the concepts of sustainability, in an effort to achieve a cleaner and more sustainable future.
The Executive Director of Communications and Awareness at Tadweer Group, Abdul Wahid Juma, stressed that the month of Ramadan represents a valuable opportunity for reflection and strengthening harmony and cohesion among people, pointing out the importance of providing support to the community.
He added that through the 'Purity' campaign, the group seeks to motivate members of society to adopt sustainability by reducing waste, reusing resources, and recycling, in order to build a cleaner and purer future, noting that everyone can participate in these initiatives to make a significant difference and ensure a more sustainable world for future generations.
The campaign by the waste-management and recycling company, provides multiple opportunities for the public to participate in promoting the three principles of sustainability - reduce waste, reuse resources and recycle - by attending various events and interacting with the group's news through social media channels.
The Community Engagement Team at Tadweer Group also organises various activities during the month of Ramadan, including events at the Sheikh Zayed Festival and Umm Al Emarat Park, in addition to workshops and constructive discussions at the 'Lama Al Bahr' Festival.
The public will have the opportunity to win valuable prizes by following Tadweer Group's social media channels, which include weekly competitions, impactful videos, and the latest updates on the group's activities during the holy month.