5 Brands With Special Edition Pride Drinks
Brands With Special Edition Pride Drinks
June always brings out the rainbows — on shop windows, social feeds, and increasingly, the drinks aisle. But the difference between a brand celebrating Pride and one cashing in on it has never been more visible. And, as a queer woman, I've developed a fairly sharp radar for which is which.
This year, I set out to find the beverage brands doing Pride right. That didn't mean just throwing on a rainbow label or name-checking 'inclusivity' in the press release. To make this list, a drink had to be a limited-edition release for 2025 — not a recycled campaign — and backed by something real: meaningful donations to LGBTQ+ causes, actual queer ownership or leadership, and ongoing support that lasts longer than the month's marketing cycle.
In short, these are drinks worth your money and your toast — bottles and cans that feel good because they're actually doing good. Here's what to look for for your buzziest Pride month yet:
What is Fierce & Kind?
A minority- and woman-founded spirits company based in Southern California, with a bold name and mission to match.
What kind of drink do they offer?
A duo of limited-edition Pride bottles: 'Straight (Gay) Bourbon' and 'Queer American Vodka.'
Is it a limited edition or staple offering?
Limited-edition, available through June or until sold out.
Who would enjoy it?
Those who like their spirits neat and their messaging unapologetic. Also: anyone looking to support brands that back their values with their profit margins.
Why it's worth your money:
25% of proceeds go directly to LGBTQ+ community centers in the brand's home region. The design is strong, the spirits are clean, and the intention is clear.
Fierce & Kind Bourbon
What is Ostrichized?
A small-batch, woman- and queer-led brewery out of Minnesota, focusing on community-first, alcohol-free brews.
What kind of drink do they offer?
'No Shade,' a tropical-flavoured alcohol-free beer with notes of mango, peach, and lemon.
Is it a limited edition or staple offering?
A limited-edition release for Pride Month 2025.
Who would enjoy it?
Anyone sober, sober-curious, or just smart enough to want something genuinely inclusive in their cooler.
Why it's worth your money:
This isn't a rainbow label on a legacy lager. It's a drink made by queer women, sold to fund inclusive brewing programs and community entrepreneurship.
Ostrichized No Shade AF Beer
Effen Vodka Pride 2025
What is EFFEN Vodka?
A premium vodka brand known for its smooth taste and bold branding.
What kind of drink do they offer?
The "Pride 365", featuring a gorgeous Sam Kirk design that celebrates self-expression and diversity.
Is it a limited edition or staple offering?
Limited-edition release-turned-permanent fixture.
Who would enjoy it?
Vodka enthusiasts looking for a high-quality spirit that also supports LGBTQ+ causes.
Why it's worth your money:
For each limited-edition Pride bottle sold, EFFEN donates $1 to Outfest, an organization that promotes LGBTQ equality by making, sharing, and protecting LGBTQ stories on screen.
What is Shake Shack?
Everyone's favorite burger 'shack' with locations across the US and UK, known for its community engagement and seasonal offerings.
What kind of drink do they offer?
The Pride Shake 2025: a blend of frozen vanilla custard and crushed shortbread, topped with whipped cream, strawberry glaze, and rainbow sprinkles.
Is it a limited edition or staple offering?
Limited-edition, available from May 23rd to July 7th in the UK.
Who would enjoy it?
Anyone with a sweet tooth looking to support LGBTQ+ causes. Or, you know, just an uber-upgraded 'pink drink'.
Why it's worth your money:
For each Pride Shake sold in the UK, £1 is donated to local LGBTQ+ charities, including Not A Phase, Oxford Pride, Pride Cymru, The Kite Trust, and Birmingham LGBT.
Shake Shack Pride 2025
What is Gentleman Farmer Wines?
A gay-owned Napa Valley winery that combines traditional winemaking techniques with a modern approach.
What kind of drink do they offer?
The 2022 Pride Red Wine, a limited-edition release celebrating Pride Month 2025.
Is it a limited edition or staple offering?
Yes, a limited-edition release for Pride Month 2025.
Who would enjoy it?
Those who appreciate finely crafted red wines and wish to support LGBTQ+ representation in the wine industry.
Why it's worth your money:
Proceeds from the Pride Red Wine support LGBTQ+ organizations, making it a purchase that contributes to meaningful causes.
2022 Napa Valley Red Wine for Pride 2025
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