Celebrity Big Brother's ratings drop to lowest in reboot's history for a final as it only pulls in 1.9million viewers and fails to rank in top five ITV shows of the night despite starry cast
Celebrity Big Brother's ratings dropped to the lowest in the reboot's history for a final and fell short of ITV 's top five programmes of the night, despite a star-studded cast.
The iconic reality series came to an end on Friday night, with Jack P. Shepherd being crowned the winner and Danny Beard finishing as runner-up.
While the series delivered no shortage of drama - particularly with Mickey Rourke dominating headlines early on before his removal from the house - the 2025 series averaged the lowest ratings yet for a CBB final.
Overnight figures revealed the episode peaked at 1.9million viewers, with an overall average of 1.6million - a drop from last year's peak of 2million and average of 1.7million.
Celebrity Big Brother overall ranked seventh in ITV1's top ten shows on the night, falling behind a strong line-up led by Coronation Street.
The hit soap topped the leaderboard with a peak of 3.1million viewers and an average of 2.9million.
It was followed by Emmerdale, ITV News Central, the Party Election Broadcast, ITV Evening News and The Chase - all of which outperformed the reality show's final.
Its another blow for the show after the launch night only managed to pull in an average of 2.71million live viewers.
This was around one million viewers less than last year's launch of the rebooted celebrity edition of the reality show, which was the first series on ITV.
However, in a big win, the Big Brother brand has now surpassed a colossal 100million streams on ITV, with the new series generating over 20million streams on ITVX (an increase on the first series).
Away from ratings, Corrie star Jack, 37, couldn't contain his shock as hosts AJ Odudu and Will Best revealed that he received the most votes from the public during Friday night's live final.
In his first exclusive interview, Jack told AJ and Will that he was 'blown away' by his victory and 'didn't expect it', admitting he had JoJo 'nailed' as the winner.
Talking about how he went from the most-nominated housemate to the winner, the soap star admitted: 'I figured that I might annoy a few people and they might not know how to work me out but I guess I was liked by the end.'
Before Jack's interview, Drag Race star Danny exited the iconic house after being revealed as the second-place star.
He got emotional as he opened up on how much he loved his time in the house as 'himself' without the wigs and makeup.
Meanwhile, Dance Moms star JoJo looked elated as she got a podium finish on the ITV show in third place.
Speaking to AJ and Will, she revealed she thought 'everyone was going to hate her' and is 'so grateful' for finishing in third.
Talking about her letter from home, JoJo admitted: 'For me, I felt like the whole time in the house I was all in there then when I got the letter my brain went running outside the house and I felt so disconnected.'
She added: 'Being away from everything you know and the super publicness of my life, I've always seen what people had to say about me and felt a pressure.
'You can't hide in there, you're down to your most vulnerable self but now I'm terrified to watch it.'
Just before, comedian and actress Donna Preston, 38, walked out of the door in fourth place to huge cheers from the crowd chanting her name.
Donna was told she received the fewest amount of nominations out of all of the housemates - just two throughout the series.
When asked about her odd nomination reasons, the star admitted: 'I think I was a bit naughty, wasn't I? I honestly didn't have anything bad to say about anyone.'
And opening up on her close friendship with Danny Beard, she sweetly quipped: 'As soon as I saw Danny I knew he was my comfort blanket and I knew I was going to be amazing friends with him.'
Chris and Chesney Hawkes were evicted from the house in sixth and fifth place.
The Love Island star was told by AJ and Will that he would be the first to leave the house at the beginning of the live final.
Then, just moments later the One And Only hitmaker, 53, was revealed to be in fifth place, following behind Chris.
As he was interviewed by Will and AJ, Chesney emotionally quipped: 'I'm trying not to cry, I keep seeing my wife.'
Throughout the night, the vote kept being frozen to evict the housemate with the fewest votes, with the viewers then being given five new free votes each time.
The remaining six finalists had an emotional last dinner together on Thursday night, where they talked about their memories in the house, before enjoying a disco.
During their speeches, JoJo described Chris as 'a vital part' of her life that she didn't know was missing, with Chris describing the Dance Moms star as 'his person'.
Meanwhile, Danny said it was 'amazing' to conquer the experience as himself and as 'Daniel'.
After the nail-biting live final, fans rushed to X to react to Jack being crowned winner, writing: 'Jack drinking tea all season and wins the whole thing. Legendary. #CBBUK #CBB #CelebrityBigBrother.'
'What do you mean Danny didn't win…#cbb #cbbuk.'
'He was the most real of them all. I'm so pleased for him.'
'The British public making someone with a dry sense of humour and a tea addiction the winner of celebrity big brother feels weirdly patriotic #CBBUK.'
Applications for the next series of Big Brother are open. Hopefuls looking to embark on the ultimate social experiment can apply to be a part of the next series of Big Brother set to air in 2025.
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But he's not the only one to quit fame for a dramatic lifestyle change. From the silver screen to sun-drenched solitude, a string of celebs have turned their backs on showbiz to embrace quiet, off-grid lives elsewhere. Whether it's swapping red carpets for rural cabins or luxury mansions for life among the locals, these former household names are proving there's life after the limelight. Tent life From 2006 to 2019, Jason Gardiner was known as the acid-tongued judge on Dancing On Ice who was not afraid to speak his mind. He infamously left his judging role in the wake of his clash with former contestant Gemma Collins, who he once compared to a "refrigerator". At the time, he said: "I went through some very dark times after it all played out and I realised I wasn't valued in any way, shape or form by ITV." 20 20 20 Jason, 53, then quit the UK for a life in Portugal, where he studied a biodiversity and sustainability course and began calling himself a 'Nomadic Permaculture Designer'. 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"But to be honest, I have become a little partial to the edibles here, obviously, because I have to test the products. "But that is not to be stoned. I promote ours for rest and for aches and pains for people who don't want to smoke, so I will have mine before bed." I actually don't like the feeling [of being stoned] But to be honest, I have become a little partial to the edibles here, obviously, because I have to test the products Kelli Hollis On TikTok Kelli, 48, proudly shows off her business venture to her 270,000 followers. The bar flogs cannabis and marijuana products and boasts of also selling hash, joints and brownies. In 2023, she posted on TikTok, celebrating one year in Thailand with the caption: "Came for 4 months, now run a weed bar." Speaking about the move in an interview, Kelli said: "We'd been to Pattaya a few times on a holiday, we did a bit of island hopping and in June they legalised marijuana and we found this really cute little shop and got really good friends with the owner and decided to basically set up our own weed shop." She added: "I'll be honest, I've smoked weed since I was about 15, but I'm not a hard-core weed smoker. "I can't do full joints and edibles and all that, so it probably bodes well, or I'd probably smoke all the profits. "It's definitely not something I envisaged, but we've definitely made the right choice." S Club Prepper 20 20 20 Last month former S Club 7 star Hannah Spearritt went public with her new life as a "survivalist and prepper" in the Costa Rican jungle. She relocated to the central American country with partner Adam Thomas and their daughters, aged three and five, back in January to start afresh after quitting the UK, having fallen in love with it during a trip in 2018. She'd previously admitted it was her dream to move there and buy some land or a farm and live "the simple life" with her kids. In her Instagram image caption she describes herself as: "Prepper, survivalist and creator now living the uninhibited jungle life." LA to Uruguay 20 20 20 In 2023, British actress Rhona Mitra, 48, opened up about how she quit Hollywood to settle into a quiet life in Uruguay. The star, who grew up in West London, moved to the States after finding success in the American market. She was the first ever live-action Lara Croft in 1997, and also appeared in films such as Sweet Home Alabama and TV shows including Boston Legal. On Channel 5 's Ben Fogle: New Lives in the Wild in 2023, she explained how she bought a 400-acre farm in Uruguay after being diagnosed with an autoimmune disease in 2012. After a two-year recovery period, where she stayed in a cabin, Rhona said she knew she couldn't go back to her Hollywood lifestyle. In the South American country, she built a home with horse manure, where she lives alone and carries out her passion of rescuing horses and other animals in poor condition. Explaining the loneliness it brings, she said: "It'd be easier if there were someone to share the burden with. "I think it's the thing that a lot of people say they want to be part of this life, but I'm not going to give this up. "There is no backtracking, I have to move forward and have somebody that wants to move forward with this life." But Rhona also spoke about some of the difficulties she has faced, including being threatened by her neighbours. "I basically had to babysit the farm and watch it almost 24/7" she said. "I was so exposed and vulnerable in my first years. "I had people cut fences and let their cows in, intimidating me by coming [on her land] and hunting, it felt like bullying." She added: "It's very unusual for a single girl to move to this part of Campo by herself and with no partner, no husband, that's really strange." Off-grid school 20 20 From chart-topping teen to school founder, Charlotte Church, 39, is now teaching kids how to grow veg, care about nature, and be proud of who they are. The former Voice of an Angel star has swapped the stage for the schoolyard, setting up her own eco-friendly education centre in the annex of her house. Back in 2019, Charlotte vowed she'd "work night and day" to create a new kind of school in South Wales - and she's stuck to her word. The result is The Arwen Project, a rural retreat-style set-up where kids learn permaculture, organic gardening, land management and even how to connect with nature. She spent up to seven years researching education before launching the venture, saying the current school system was doing more harm than good. "The more I speak to young people and teachers, the more I think the system… is starting to become actively damaging," she wrote in a blog. "A lot of people leave school thinking they're not good enough, not smart, not capable – and that's heartbreaking." In her school, pupils learn outdoors whenever they can, make their own rules and focus on real-world issues that matter to them. During an LGBTQ+ week, the kids were treated to a talk from drag queen Le Gateau Chocolat, who taught them about allyship and the power of knowing when to "pass the mic." "Especially as white privileged people, we need to know when to step back," Charlotte told the New Statesman. 20 20
