Chelsea unveil home shirt for 2025-26 season - here's where to buy it as clip is released featuring Cole Palmer, Central Cee and Lauren James
Chelsea have announced their new kit for the 2025-26 season with a promotional video featuring a number of famous Blues fans.
With the end of the season approaching, the point in the year when clubs begin to roll out their shirts for the upcoming campaign is upon us, with Arsenal announcing theirs on Thursday morning.
The Blues' release partners a video promoting the club as the heartbeat of London, and features Madness' classic hit Our House as the backing music.
Singer Suggs also features, driving a taxi with women's skipper Millie Bright as his passenger, with the video opening up to rapper Central Cee in a recording booth, decked out in the new Chelsea shirt.
Central Cee returns at the end of the video, along with Ife Ogunjobi, member of the Mercury Prize and Brit Award-winning jazz group Ezra Collective.
Central Cee is complaining about his lift being late when he looks to his clock, which reads 87:51, the exact second Didier Drogba headed home the late equaliser to force the 2012 Champions League final to penalties, which the club eventually won for the first time.
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A number of players from both the men's and women's teams feature in the short clip, which showcases a number of landmarks from around the west London area.
Moises Caicedo, Enzo Fernandez and Nicolas Jackson can be seen modelling the new jersey, the former in the Carefree Cafe alongside star Cole Palmer.
Palmer orders 'the usual' from cafe - a jam sandwich, a nod to an infamous viral clip of the forward from last year - before sitting down to eat, when suddenly the two patrons next to him become cold, a reference to his infamous celebration.
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The server, Cath, from the Carefree Cafe also stamps Palmer's loyalty card, two stars in reference to the club's two Champions League titles, given no other side from London has ever won the competition with Arsenal and Tottenham both losing in finals.
Women's forward Sam Kerr also features, cradling the WSL trophy that the Blues just won once again, another nod to her recently becoming a parent for the first time.
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Marc Cucurella is involved with a light-hearted joke about his hair when he looks at a photo of David Luiz, and Lauren James and her brother Reece, the men's captain, with the latter getting a haircut.
The clip finishes after showing fans celebrating in the Butcher's Hook pub and streaming the game seemingly from abroad to highlight the club's global footprint.
The club's chief revenue officer Casper Stylsvig, said; 'London stands for creativity, innovation and an ever-evolving cultural landscape, and is embedded into our DNA.
'It's fitting that in our 120th year this incredible city has such a visual representation on our home kit.
'The classic Chelsea blue and heritage colours stand strong alongside architectural icons of our skyline, we are proud to call London our home and to continue playing a big part in shaping its football community and culture.'
Chelsea will be hoping that they can wear the shirt in the Champions League next season, as they battle to secure a top-five finish in the Premier League.
They will also have the chance to lift a trophy at the end of the campaign, when they take on Man United loanee Antony and his Real Betis side in the final of the Conference League in Wroclaw, Poland.
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