EXCLUSIVE: Prada CEO Gianfranco D'Attis to Exit the Brand
MILAN — Changes are afoot at Prada.
WWD has learned that chief executive officer Gianfranco D'Attis is exiting the Italian luxury brand.
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Milan-based sources said disagreements over strategy caused D'Attis' relations with Prada's owners and with the top brass to become strained.
D'Attis was not present at the men's spring 2026 show on Sunday in Milan, and, asked to comment, Prada confirmed the group is parting ways with the executive 'by mutual agreement,' effective June 30.
Prada Group CEO Andrea Guerra will succeed him on an interim basis.
D'Attis joined Prada in January 2022, reporting to Guerra. He arrived as the group — which also comprises Miu Miu, Church's and Car Shoe — was going through a managerial reorganization. He was the first executive outside of the family to hold the CEO role of Prada. Chairman Patrizio Bertelli and Miuccia Prada were previously co-CEOs of the group and of the signature brand.
D'Attis was previously president of Christian Dior Couture Americas. Earlier, he was international managing director of Jaeger-LeCoultre.
In an interview with WWD last year, D'Attis, who brought his experience in retail and knowledge of the American market to Prada, said that among the priorities for the brand was a focus on China and the U.S. He aimed to integrate new categories, home and jewelry made with recycled gold in the brand's flagships, and to attract new and younger consumers. He is said to have changed the merchandising and retail structure.
Prada Group sales in the first quarter of the year were up 13 percent to 1.34 billion euros, mainly propelled by Miu Miu.
The Prada brand's retail sales were relatively flat at 827 million euros compared with 826 million euros last year, while Miu Miu revenues climbed 60 percent at constant exchange rates to 377 million euros, growing across categories and regions.
After months of speculation, Prada Group in April confirmed it was acquiring 100 percent of Versace from Capri Holdings for 1.25 billion euros.
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