Merced's Taste of Little India restaurant to close after 23 years of business
Taste of Little India, a staple of the Merced dining scene for more than 20 years, has lost its lease and will be closing its doors at its location on Main Street on April 11.
That gives patrons less than a week to go to the restaurant. Parm Samra, 55, opened with the goal of having Indian food go mainstream and be talked about in the same why Chinese, Mexican and Thai food are discussed. He feels he has achieved that in a sense and that Indian food has become main stream in Merced.
After having been in business for a total of about 29 years, Samra said his customers have seen a change in him and he has seen a change in them. Prior to opening the location on Main Street in Merced, Samra opened a location in Atwater in 1996. The current location opened in December 2001 and has been there ever since.
Samra said that when he opened his first restaurant in 1996, his was the first Indian restaurant to open in the area between Modesto and Fresno. He said his cuisine was foreign to people in the area.
'People didn't know what our food smelled like, what our food tasted like, what our food looked like,' he said.
Samra said he would educate his customers on Indian food and after people began trying it, the started telling their friends and family. More people frequented the restaurant and word spread by mouth before the age of social media.
'We literally made our customer base from the ground up,' said Samra.
Getting to know his customers and developing relationships with them, Samra said he believes he was able to resonate with the community.
'Food is such an intimate thing, you put it in your mouth. Having Indian food, people accepted Indians in a sense because they came in and they tried my food and they accepted Indians in part of the community,' he said.
Samra said the reason behind the closing is that the landlord sold the building and he was informed by the property manager that they were terminating his lease. Samra said he was devastated when he received the news.
'I was too afraid to tell anybody,' said Samra. 'It was like a shock for the first week. I just didn't know what to do.'
Samra said he had difficulty sleeping and after contacting an attorney, he learned there wasn't much he could do. He then began informing people of the restaurant's impending closure. Samra said he is determined to find a new location and to re-open his restaurant.
'I don't want to go out by someone telling me to get out. I want to get out on my own terms,' he said. 'I'm more determined now to find a spot and to open up again.'
When people in the community learned of the April 11 closing and began reaching out to him and showing their support, Samra said it was then that he found out the kind of impact he and his restaurant have had on the community over the years. He said that was something he didn't really notice while working.
'You don't see what's happening outside, like, the impact you have on the community and people coming in, and it's like being, all sad and mad for me,' he said. 'I've been blown away by the response by the community, like how they took me under their wing.'
Samra said he's looking for a new location in North Merced, and that the support he has received from the community really means a lot to him at this time.
'Those customers are really invested in me,' Samra said. 'They've seen me grow. I am who I am because of my customer base, they raised me in a sense.'
And he wants to continue in the business.
'There's still a lot of fight in me left — there's still a lot of curry in me,' Samra said while chuckling. 'I would love to have the opportunity to serve my customer base, because they are everything to me.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
21 minutes ago
- Yahoo
De Beers draws interest from billionaire Agarwal, Qatari funds, sources say
By Clara Denina LONDON (Reuters) -Diamond giant De Beers has drawn interest from at least six consortia, including billionaire Anil Agarwal, Indian diamond firms and Qatari investment funds, sources close to the companies told Reuters. De Beers is being carved out of Anglo American as the London-listed miner refocuses on copper and iron ore but the move comes with global diamond prices under pressure. Agarwal, chairman of Vedanta Resources, which has mines in Zambia and South Africa, is among the interested parties, as part of a bigger group, two sources said. Anglo and Agarwal both declined to companies including KGK Group and Kapu Gems, which dominate the domestic cutting and polishing trade, and are De Beers's biggest customers, have also expressed an interest, two sources with knowledge of the matter said. KGK Group and Kapu Gems did not respond to requests for comment. Anglo American, whose book value for De Beers stands at $4.9 billion, following $3.5 billion in impairments over the last two years, said it has retained financial advisers Morgan Stanley, Goldman Sachs and Centerview to help with a sale or a demerger and potential listing. Sign in to access your portfolio
Yahoo
31 minutes ago
- Yahoo
India central bank delivers sharp rate cut as growth and inflation fall
India's central bank has lowered interest rates by a deeper-than-expected half a percent - the third cut in a row amid falling inflation and lower growth in Asia's third largest economy. It also increased the amount of liquidity - or supply of money - available in the system. The repo rate - the level at which the central bank lends money to commercial banks, influencing borrowing costs for home and car loans - now stands at 5.5%, the lowest in three years. Explaining the rationale for the cut, RBI governor Sanjay Malhotra said growth is "lower than our aspirations" and the bank felt it was "imperative to stimulate domestic consumption and investment" amid rising global uncertainties. The rate cut comes on the back of two previous reductions in April and February. Data released last week showed that India's economy grew by 6.5% in the previous financial year ending March. The country remains the world's fastest expanding major economy, although growth has sharply dropped from the 9.2% high recorded in financial year 2023-24. Meanwhile, retail prices in India have slowed faster than expected to 3.16% in April - the lowest in six years - and below the RBI's 4% target, driven down by falling food prices. RBI has now forecast lower inflation than earlier projected for the year ahead. But the central bank has changed its monetary policy stance from "accommodative" to "neutral", indicating that further rate cuts will depend on how India's growth-inflation dynamic evolves. However, fuller granaries due to a better-than-expected monsoon, weaker prices of commodities like oil - of which India is a net importer - as well as a strong currency are likely to help keep India's inflation in check in the months ahead, allowing the RBI to keep rates low. Lower borrowing costs could have a positive growth impact due to improved purchasing power for households, lower input costs for companies and lower debt servicing costs for the government. They will also help homebuyers and a struggling real estate sector. "This effectively lowers the cost of borrowing, making home loan EMIs [mortgage payments] easier on the pocket and thereby directly improving affordability for buyers. This can potentially boost demand in the Indian real estate sector, especially in affordable and mid-income segments. Affordable housing faced the sharpest pandemic fallout, with sales and new launches shrinking in the top 7 cities," Anuj Puri, chairman of ANAROCK Group, said. Indian markets rallied sharply post the rate cut announcement.


Business Upturn
33 minutes ago
- Business Upturn
L&T issues Rs 500 crore ESG bonds under SEBI's new framework
Larsen & Toubro (L&T) has become the first Indian corporate to issue an ESG bond under the Securities and Exchange Board of India's (SEBI) newly introduced ESG and sustainability-linked bond framework. The ₹500 crore issuance marks a significant milestone in India's sustainable finance journey, with HSBC acting as the sole lead arranger. 'We take pride in leading the transition to sustainable finance under SEBI's new ESG framework,' said a senior spokesperson from L&T. 'This bond issuance reinforces our steadfast commitment to sustainable development and responsible business practices while aligning our finances with environmental targets.' Advertisement The SEBI framework, announced on June 5, is aimed at enhancing transparency, accountability, and alignment with international ESG standards. It requires issuers to disclose sustainability goals, obtain external assessments such as Second-Party Opinions (SPOs), and provide post-issuance reporting. Clear Key Performance Indicators (KPIs) and measurable targets are also mandated to track ESG outcomes. As part of the bond deal, L&T has committed to reducing the intensity of fresh water withdrawal and greenhouse gas emissions—steps aligned with its broader goals of achieving water neutrality by 2035 and carbon neutrality by 2040. 'We are pleased to partner with L&T on the first INR Sustainability Linked Bond under SEBI's guidelines, reinforcing our commitment to supporting the Clean Energy Transition in India. We look forward to partnering with corporates across sectors looking to navigate the paths toward their sustainability goals,' said HSBC India.