Swiss brand Cellcosmet plans India market entry
Swiss cosmetics and skincare brand Cellcosmet is exploring entering the Indian market to reach shoppers across the country. The business is currently in discussions concerning distribution opportunities.
Cellcosmet's CEO Tancrede Amacker met with Indian commerce minister Piyush Goyal while Goyal was on a recent trip to Switzerland, ET Retail reported. The business is keen to enter India as the country's beauty industry continues to grow.
"It was a wonderful meeting," Amacker told Asian News International. "We do high-end cosmetics, we sell high-end skincare made in Switzerland, and the idea is how could we enter India. It's a wonderful country in terms of size and the population is humongous... we have the pleasure to servie the Indian customers in Singapore, in London, or in Switzerland, but not yet in India, and it's time for us to enter."
Cellcosmet is open to collaborating with Indian beauty giant Nykaa, Amacker told Goyal during their meeting. "That's a wonderful platform that we are very interested in," said Amacker.
Cellcosmet is based in Châtel-Saint-Denis in Switzerland and specialises in cellular cosmetics and microbiome science, according to its Facebook page. The brand retails its premium products from its direct to customer e-commerce store.
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