33 Newer Products From Beloved Beauty Brands That You Might Not Know About Yet

Buzz Feed

06-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Your "no gatekeeping" policy is about to be tested by how much you love the new Laneige "Strawberry Sprinkles" lip serum and this Tree Hut "Lotus Water" scent that's already selling out.
1. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨
2. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn't have to wait for it and pay less. Can't go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." — Ramona L. Corona
Get it from Amazon for $17.01.
3. Olay Super Serum Body Wash makes anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Get it from Amazon for $12.97.
4. And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast.
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing." — Tricia D.
Get it from Amazon for $34.94.
5. Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, just in time for potential spring shaving shenanigans. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas, helping spare you from razor burn and ingrown hairs.
www.amazon.com
Promising review: "I am absolutely loving this serum! I t creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I'm impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It's a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" — Shay
6. Lancôme Lash Idôle Flutter Extension Mascara basically treats each lash like its own separate diva — reviewers love how this buildable formula extends and separates the lashes, but still manages to stay lightweight and natural feeling throughout the day.
Promising review: "This may be my new favorite mascara! I love the way this gives me length while also separating my lashes, giving them a beautiful fanned look! High-quality mascara. Will repurchase in full size!" — Terra
Get it from Amazon for $12.75+ (available in two sizes).
7. And L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes.
Promising review: "I have been searching for a brown mascara, and this is it! It's the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I'm so happy with it! I set up a subscribe and save so I don't run out!" — jeanielemo
"I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." — Garden Girl
Get it from Amazon for $9.09 (also available in three other shades of black).
8. Good Molecules Pineapple Exfoliating Powder so effective that reviewers gleefully compare it to the $68 Dermalogica version. This gentle, foaming powder is formulated with natural rice starches and pineapple, kiwi, and papaya extracts, and should be used three to four times weekly to help gently break down dead skin cells for a brighter, more refreshed flow.
Amazon
Good Molecules is a small business that specializes in affordable skincare products.
To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing.
Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." — Chris
Get it from Amazon for $16.
9. Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
Amazon
The"Almost Lipsticks" are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Check out a TikTok of Pink Honey *and* Black Honey in action.
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both worlds — hydrating balm and a hint of color — making it ideal for daily wear. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
Get it from Amazon for $25 (also available in the OG Black Honey).
10. Cosrx Advanced Snail Mucin Glass Glow Hydrogel Face Masks, the overnight face mask version of the internet's wildly beloved hydration serum, Snail Mucin Essence. This mask visibly absorbs within a few hours to become transparent over your skin, packing it with 25% snail secretion filtrate, hyaluronic acid, and niacinamide for a deeeeep hydration that visibly plumps and brightens your complexion to give it that "glass skin" effect.
www.amazon.com
Promising review: "I don't write a lot of reviews, but I have been looking for something like this mask for a very long time! My skin is glowing! I left it on all night, and now it's mid-day, and my skin still looks and feels amazing, even with makeup over it! I love this brand and all its products! I'm 46 and trying to fight aging, and Corsx is the most cost-effective and gives the best results! This mask was thick, stayed on all night and I'm a side sleeper, and I woke up to what felt like new skin! It's amazing! For the price, it's definitely worth it!!!" — Babe03
Get a pack of three from Amazon for $11.99.
11. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken
Get it from Amazon for $11.97.
12. The Ordinary Soothing & Barrier Support Serum for anyone whose skin occasionally goes 🔥 when its barrier has been compromised. This blend of niacinamide, vitamin B12, and lipids helps to soothe and hydrate irritated skin to reduce the redness and restore your skin's happy glow.
www.amazon.com, Amazon
Promising review:"The first night I used this, my skin felt instantly hydrated. By morning, a stubborn blemish had already started to heal. The lightweight texture absorbs beautifully without sticking, leaving my skin soft and balanced. This is going to be a lifesaver for hydration and healing. Highly recommend!" — Jacqueline
Get it from Amazon for $14.45+ (available in two sizes).
13. First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly!
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." — Susan Bean
"As I'm aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I'd give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." — Emily Bianca
Get a set of 28 from Amazon for $15.30.
14. Tree Hut Vanilla Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??"
Amazon
Promising review: "Really great hand wash! I really can't believe it is so inexpensive. Enjoy." — Shar XO
Get it from Amazon for $5.99 (available in five scents, including the brand new Lotus Water!).
15. Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic.
www.amazon.com
Promising review: "I have been on a hunt for The Lipstick for my 20 plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." — Kate Lynch
Get it from Amazon for $9.97 (available in ten shades).
16. "The Malibu Set" from beloved razor brand Billie, a set of disposable travel-friendly razors designed to ~float~ over a skin for a seamless, oh-so-gentle, and super close shave. They even come cushioned with aloe shave soap for extra skin protection and easier glide.
Amazon
Promising review: "The shave on these is great, and in my opinion, absolutely worth the price. I almost like it better than the standard Billie razor, if I'm being honest. It's been a few days, and I don't have any of the usual prickly feelings on my legs. They're super smooth, and I had zero irritation afterward." — sam
Get a set of three from Amazon for $5.97 (available in two sets).
17. Supergoop! SPF 40 Unseen Sunscreen Stick poised to become the MVP of all your lil' purses and totes when you need protection on the go — this is designed with a seamlessly fast glide that *won't* mess with your makeup or leave any kind of white cast. A lot of parents mention in the reviews how easy it is to apply on kids' faces, too!
Supergoop!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review:"I love how easy it is to apply. This was so compact and easy to reapply on a girl's trip to EPCOT. In two and a half days in Orlando on very sunny days I had no sunburn on my very fair skin." — Nicole C.
Get it from Supergoop! for $32 and Amazon for $32.
18.
Laneige's Glaze Craze Tinted Polypeptide Lip Serum in two *new* flavors — Strawberry Sprinkles and Blueberry Jelly — that are true contenders in the PANTHEON of amazing shades and flavors this line already has. (Shoutout to the ever-sold-out "Raspberry Jam!") This super nourishing, beautifully tinted, and buildable lip line is perfect for anyone who wants a bit of plump and plenty of moisture and shine in their lip routine.
Laneige
Promising review (for Strawberry Sprinkles):"Love! Love! Love this product! It makes my lips feel super moisturized and is a lovely shade of pink! It makes my lips look glossy and has pigment, but not too much. The applicator is ingenious! It makes the product so easy to apply! Overall I'm very satisfied and excited to keep using this product!" — Sarina1022
Get it from Sephora for $22 (available in six shades).
19.
Sol De Janeiro's Delicia Drench Body Butter your skin's moisture barrier will drink up like a happy little fish, and leave you with a soft, smooth, fully-absorbed finish that lasts all day. If you haven't already tried Cheirosa 59 body mist, the cult-fave blend of vanilla orchid, sugared violet, and sandalwood this body butter is based on, you are in for one luxurious treat!
www.amazon.com
Promising review: "This is incredible! This body butter is so thick and rich that it provides lasting hydration all day long. It absorbs beautifully without feeling greasy and leaves my skin super soft and nourished. The scent is heavenly and lingers just enough without being overpowering. I love how it creates a protective barrier on my skin, making it perfect for dry or colder weather. If you're looking for a deeply moisturizing body butter that truly lasts, this one is a must-try!" — Amazon Customer
Get it from Amazon for $24+ (available in two sizes).
20. Physicians Formula Butter Glow & Go Stick for a smooth, rich, and ridiculously easy-to-apply contour to give your skin that ~sunkissed~ glow with as little effort as possible. This dual-ended stick is the definition of no muss, no fuss, and so versatile that when you're not using them on the go, you'll love experimenting with all the different ways you can make a subtle colorful *pop*.
Promising review:"I am LOVING this 'ONE AND DONE' product. I'd watched a few videos about how wonderful having this dual-ended item was; blush on one side, bronzer on the other. I needed something easy for travel, and I love creamy textures, so I thought I'd try them. WOW; I'm in love. They glide across the skin, blend out, and look very natural. The value is fantastic compared to other dual-ended makeup sticks. The smell is light and a touch tropical." — Vanessa Sykes
Get it from Amazon for $11.89 (available in four shade combos).
21. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Amazon
Dae is a small business that specializes in haircare and styling products.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer!
Get it from Amazon for $18.
22. Touchland Body & Hair Mist in Peachy Lychee — yes, plot twist, the iconic brand responsible for your favorite hydrating hand sanitizers just released a "Power Essence" line of straight-up decadent smells, and this one is top tier. It is soft, sweet, and delicious at the same time, and so well-balanced and alluring that I'm like, girl, please. Stop sniffing yourself in public.
Touchland is a small business that specializes in hydrating hand sanitizers and body and hair mists.
Touchland sent me samples of all of the scents in the Power Essence line, and I've truly never been more impressed by body mists. I'm not a big perfume wearer because I am incredibly picky and find a lot of scents too overpowering, or detect something ~off~ about the way they settle that I can't explain. But this collection of lightweight, scrumptious, and creative scents was just full of hit after hit. Peachy Lychee is my absolute favorite right now because it just feels like it bottled up the smell of happiness. Every time I put it on I get a lil' spring in my step!! (But vanilla-loving friends — you do NOT want to sleep on the Vanilla Velvet scent, either!)
Get it from Amazon for $17 (available in eight scents).
23. L'Oreal Paris Midnight Cream (plus an included sample of the Midnight Face Serum!) designed to melt into your skin to smooth wrinkles, firm skin, and strengthen your skin barrier overnight with a powerful but lightweight blend of antioxidants, vitamin E, and shea butter.
www.amazon.com
Promising review: "I'm 55 and post-menopausal. If you're in that same boat then I don't have to explain what all that means! This moisturizer is a dream come true. I use it day and night. In just a few weeks you can see the visible difference in my skin. It's beautifully hydrated and glowy! It's reducing the appearance of my fine lines, and has improved elasticity. I like the way it smells ... it kind of smells like tea. It's pricier than some, but a lot cheaper than others. And I've found that a little bit of moisturizer goes a long way with this stuff. It feels luxurious on my skin, and I truly feel pampered!" — Rene Lightner
Get it from Amazon for $25.49.
24. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they CAN! And it comes with 12 hours of hydration to boot!
www.amazon.com, www.amazon.com
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
Get it from Amazon for $11.97 (available in 12 shades).
25. Tree Hut's new Lotus Water Shea Sugar Scrub, a soft but bright blend of orange, peonies, and warm musk that's already so popular it's sold out on Amazon 💀. It's giving "I'll never be rich enough to be on a season of White Lotus, but my deliciously scented, well-exfoliated body can sure PRETEND I am."
Ulta
Promising review:"This item was the best from the Lotus Water body care line. I really love Tree Hut body scrubs as they feel amazing and good exfoliation for my feet!! I highly recommend this specific body scrub — it is a very light and fresh scent!!" — ultafan4eva
Get it from Ulta for $8.04 (regularly $11.49).
26. Glossier's Futuredew Solid as the perfect ✨finishing touch✨ to any makeup look, designed to add a morning glow to high points on your face, like cheekbones, the bridge of your nose, and your brow bone. This is subtler than a typical sparkling highlighter, so it genuinely looks like a glow that comes from ~within~.
Glossier
Promising review: "Love it! I'm a 'no make up makeup' look girlie. ☺️ I f you love a dewy kissed by an angel vibe, THIS gives!!" — Shanta A.
Get it from Glossier for $26.
27. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
Amazon, www.amazon.com
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. I t may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby's bum the next morning!" — tracey + kiwi
Get it from Amazon for $16.90.
28. An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again.
Promising review:"This is definitely the best body bar I have used! Fragrance is on point and super suddy with a reasonable price!" — VictoryNJC
Get it from Amazon for $5.99 (available in four scents).
Psst — if you want to amp up the exfoliation and make the bar soap last longer, these exfoliating bar soap bags on Amazon are right up your alley!
29. And Juno & Co. Body Oil Rinse, a luxuriously softening, skin-repairing body wash with fresh floral notes paired with deep amber musk, sweet melons, and pear. If you're dealing with irritated, dry, or sensitive skin, this unique blend of soothing rice bran oil and balancing meadowfoam seed oil might be *juuuust* the ticket.
Amazon
Juno & Co. is a small business specializing in personal care and skincare products.
Promising review: "I absolutely love shower oil. I believe it to be the best beauty hack that has yet to be cherished. I've tried many kinds, and this is by far one of the best shower oils I've ever used. I feel like a goddess after using it. I suggest having a nice Korean body scrub and then following up with a nice steamy shower and this product! Luxurious baby!" — Destini Rogers
Get it from Amazon for $15.19.
30. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
Amazon
Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra
Get it from Amazon for $9.33 (available in six shades)
31. Catrice's Magic Shaper Face Cream Palette as an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!)
www.amazon.com, Amazon
Check out a TikTok of the Magic Shaper Face Cream Palette in action.
Promising review:"I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it's easy to throw into my touch up kit for backstage too, as it doesn't take up much room and is very light." — Deja Victoria Seif
Get it from Amazon for $8.
32. Naked Sundays CabanaClear SPF 50 Water Gel Serum with an ultra-hydrating, "invisible" blend so absorbent and so good at playing nice with makeup that it'll feel like you never put it on in the first place. If you are serious about protecting your skin, this holy grail SPF-packed base layer is the way to go.
www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I use SPF cream regularly, and I can say that it really does its job. The cream has a pleasant texture, absorbs quickly, and doesn't leave a greasy shine or white residue, which is a big plus for me. It also provides reliable protection, even under direct sunlight. After several hours in the sun, there's no redness or irritation, which speaks to the product's effectiveness. Moreover, the SPF cream can be a great base for makeup, as it doesn't affect the texture of foundation." — Karina Kostiuk
Get it from Amazon for $20.99.
33. Lip Smacker Rolly Lip Gloss so cooling, so silky smooth, and so darn nostalgic that you'll want to try one in every fruity flavor — just don't come crying to me when you accidentally fall into a time machine and wake up in a Backstreet Boys video.
Amazon, www.amazon.com
Promising review:"This stuff is not only nostalgic in flavor, style, and smell but this has truly healed my lips. My lips are always so dry and I get little pieces of skin, but this has made my lips completely normal again. This is also a fantastic mood booster for me. I can be having an overwhelming day at work and put this on and the fragrance and flavor just takes me back and boost my mood! " — Tina Laray Bessler
Get it from Amazon for $4.99 (available in Strawberry, Peach, Grape, and Watermelon).
Reviews have been edited for length and/or clarity.