South Africa remains a safe and welcoming destination for travellers
In response to renewed international scrutiny following recent political commentary, South Africa's hospitality leaders have stepped forward to reaffirm the country's unwavering commitment to visitor safety and world-class service.
The Federated Hospitality Association of South Africa (FEDHASA) and the Southern Africa Tourism Services Association (SATSA) are united in their message: South Africa remains a safe, vibrant, and welcoming destination for international and domestic travellers.
'Our hospitality industry upholds some of the highest service and safety standards globally,' says Rosemary Anderson, National Chairperson of FEDHASA. From luxury hotels to intimate guesthouses, South African establishments follow stringent health, safety, and security protocols, ensuring peace of mind for millions of guests each year.
Despite ongoing national challenges, not uncommon in many parts of the world, the hospitality sector has implemented robust systems to safeguard travellers. These include integrated security technology, highly visible policing in tourism hotspots, real-time support platforms like the Tourism Safety Support Unit, and extensive staff training in emergency response.
SATSA CEO David Frost echoes these sentiments, cautioning against sensationalised narratives that don't reflect the real experiences of travellers. 'Millions of tourists arrive safely every year and leave with memories filled with awe, not fear,' he says.
Visitor satisfaction remains high, and travel demand from key markets like the U.S. has fully recovered to pre-pandemic levels, with 372,362 American tourists arriving in 2024. Safety-focused initiatives — including a national helpline, the Secura Traveller App, and public-private collaboration — contribute to the continued smooth operation of tourism hubs across the country.
'This industry supports livelihoods across the nation,' adds Frost. 'A single visitor's journey can ripple out to benefit entire communities.'
For those planning a trip, the message is clear: South Africa is open, ready, and eager to share its legendary hospitality, diverse landscapes, and resilient spirit with the world.
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