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Starbucks Joins China Price War With Discounts for Tea Drinks

Starbucks Joins China Price War With Discounts for Tea Drinks

Bloomberg3 days ago

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the American coffee chain takes a more aggressive approach to revive sales at its second-biggest market.
Starbucks will reduce prices by 5 yuan (70 cents) on average across more than a dozen Frappuccino, iced tea and tea latte options in its latest campaign to appeal to Chinese consumers for non-coffee offerings during summer, according to a statement posted on the company's official account on Chinese social media WeChat on Monday .

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