Music Group Big Ocean Emerges as First K-Pop Boy Band With Hearing Loss
Music group Big Ocean is breaking ground in the music industry, cementing itself as the world's first K-pop boy band with hearing loss.
Formed in April of last year, the three-member group is made up of Lee Chanyeon, PJ, and Kim Jiseok, who all have hearing disabilities and hope to break-barriers within performance and music.
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Photo cards aren't the only factor driving physical album sales. "In the early years, fans used to buy more albums to collect additional photo cards. Nowadays, they often trade or sell them among themselves," said Stephanie Choi, an assistant professor in ethnomusicology at the University of Colorado-Boulder. "There are so many different reasons for album purchase, and photo cards are one of the many reasons," Choi added. Fans may want to mass-buy albums to clinch spots at exclusive events or just to help their idols chart better. Still, it's fair to say that Seventeen's fame isn't built on a house of cards. "While photo cards are crucial for immediate sales, digital strategies and continuous online engagement are indispensable for long-term fan base growth and sustainable commercial success," Koo, the marketing expert from Korea University, added. Hybe's stock is up 43% in the last year. Read the original article on Business Insider Sign in to access your portfolio
