Alaska Airlines suspends red-carpet ceremonial fly-out of first Copper River king salmon
This May 2016 photo, published by Alaska Airlines, shows part of that year's First Fish ceremony in Seattle. (Alaska Airlines courtesy photo)
Alaska Airlines has stopped rolling out the red carpet for the opening of Alaska's salmon season.
The airline has paused a 15-year-old program that celebrates the Copper River salmon run, one of Alaska's earliest commercial salmon fisheries, the company confirmed by email.
For more than a decade, Alaska Airlines observed the unofficial opening of Alaska's salmon season by flying a king salmon from Cordova to Seattle, where it was presented to chefs in a red carpet photo opportunity known as the First Fish event.
Last year, the company switched things up with an event in Boston, instead of Seattle. This year, the company didn't publicly mark the start of the salmon season.
'I wouldn't describe it as an end — more of a pause. We've had a lot of exciting developments at Alaska Air Cargo, including the addition of new widebody cargo operations alongside our regular domestic and in-state service. Given the increased activity, we made the decision to pause this year's First Fish event,' said Tim Thompson, Alaska Airlines' public affairs manager, by email.
Thompson said the company is still committed to flying out Alaska's seafood.
'Since last Friday, we've already transported over 150,000 pounds of Copper River salmon out of Cordova,' he said by email.
The decision to pause the 'First Fish' event comes amid an uncertain time for Alaska's commercial king salmon fishery.
While the state is forecasting better returns for pink, sockeye, coho and chum salmon, king salmon — formally called Chinook salmon — aren't faring as well.
Last year, Alaska fishermen harvested 244,000 Chinook, according to figures from the Alaska Department of Fish and Game. This year's harvest is expected to be only 144,000 fish, and the state has significantly restricted commercial fishing for Chinook and other species of salmon, to allow for more fish to return.
This month, a conservation group filed a lawsuit as part of a campaign to urge the federal government to list Gulf of Alaska king salmon as threatened or endangered. The same group has successfully convinced many restaurants in Seattle — Alaska Airlines' home city — to remove king salmon from their menus.
The Alaska seafood industry has been struggling to weather economic and environmental forces over the last several years, including low prices, high operating costs and a shrunken global market share, prompting a state legislative task force and some new actions to provide aid to the industry.
Christa Hoover is the director of the Copper River/Prince William Sound Marketing Association, which promotes the region's fish on behalf of its fishermen.
She said that regardless of the reason for Alaska Airlines' decision, the First Fish program will be missed as long as it's gone.
'It was a great, fun event for us to be part of, and we look forward to it every year,' she said. It built this really great excitement. And it wasn't solely focused on Copper River salmon. It was timed with ours because traditionally, we start the season off, but it was just really fun. You could feel the energy of it, and then you watch that energy kind of reverberate across the country. And it was just a really fun way to start the season, and we miss it terribly.'
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Yurok ancestral territory comprises 7.5 percent of the California coastline, extending from the Little River in Humboldt County to Damnation Creek in Del Norte County. The eastern boundary is the Klamath River's confluence with the Trinity River. The Tribe's more than 500 employees provide numerous services to the local community. The Tribe's major initiatives include holistic forest management, fisheries protection, restoration and management, Klamath dam removal, condor reintroduction, natural resources conservation, cultural preservation, sustainable economic development and land acquisition. More information at Western Rivers ConservancyWestern Rivers Conservancy's motto is 'Sometimes to save a river, you have to buy it.' WRC purchases land along the West's finest rivers and streams to conserve habitat for fish and wildlife, protect key sources of cold water and create public access for all to enjoy. To ensure the lands it acquires are protected in perpetuity, WRC transfers them to long-term stewards such as federal, state and regional agencies and Tribal Nations. WRC has created sanctuaries for fish and wildlife and secured recreational access along 250 rivers and streams around the West. It has protected more than 440 river miles and over 225,000 acres of land in nine western states. Its approach to river conservation is effective, tangible and permanent. More information at Wildlife Conservation BoardThe Wildlife Conservation Board protects, restores and enhances California's spectacular natural resources for wildlife and for the public's use and enjoyment in partnership with conservation groups, government agencies and the people of California. Originally created within the California Department of Natural Resources and later placed with the California Department of Fish and Wildlife, WCB is a separate and independent Board with authority and funding to carry out an acquisition and development program for wildlife conservation. More information at California State Coastal ConservancyThe Coastal Conservancy is a non-regulatory state agency that works with others along the California coast, in coastal watersheds, and in the San Francisco Bay Area to protect and restore coastal resources, to help people get to and enjoy the coast, and to enhance climate resilience. Our vision is of a beautiful, restored, and accessible coast for current and future Californians. More information at Media Contacts: Yurok Tribe - Matt Mais, (707) 954-0976, mmais@ Western Rivers Conservancy - Andie Davis, (415) 766-8355, WesternRivers@ Wildlife Conservation Board - Mark Topping, (916) 539-4673, Coastal Conservancy - Taylor Samuelson, (510) 286-4182, Photos accompanying this announcement are available at: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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