Antler's most premium line yet begins rollout in-store
Fast-expanding British travel brand Antler's quest to become a £100 million brand by fiscal 2029 takes a big step forward with the launch of a premium Heritage Collection.
The brand, which currently enjoys annual sales of £45 million, has lauched a collection described as 'a modern evolution of 110 years of British luggage excellence… where Antler's legacy of expertise meets the future of luggage design'.
The hard-shell collection claims to set 'a new standard for suitcase construction, blending archival details with modern materials', via the new Heritage Stripe Cabin and upcoming Heritage Stripe Trunk.
The former just-launched case is engineered with a premium-grade polycarbonate structure 'that offers strength without excess weight'. It said the robust aluminium frame and reinforced corners 'provide structural integrity and protection from impact, while also referencing a historic design code from Antler's legacy in trunk design'.
Arriving this autumn, the Heritage Stripe Trunk also 'marks a bold new chapter for Antler'.
Reimagining 'a classic 1950's silhouette for the modern voyager', it has a 90L packing capacity and is designed for 'voyage-style' packing, featuring a streamlined, zipperless design with integrated TSA-approved lock.
'Its distinctive shape offers a stylish alternative for those who require more space for longer journeys, seamlessly accommodating packing cubes and internal organisers to suit contemporary packing habits', Antler said.
Two new colourways, Sandstone and Basalt, 'are inspired by nature's enduring elements' with the former reflecting 'the warm, timeworn textures of British coastal landscapes', while the latter 'embodies the strength and resilience of coastal rock'.
Complementing the launch, Antler has also introduced the limited-edition Heritage Tote. The water-repellent organic cotton canvas and Scottish leather detailing 'present a smart exterior', complete with a secure internal zip pocket for laptop, tech and personal items.
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