Vismay opens first apparel store in Andhra Pradesh
Kerala-based women's fashion brand Vismay has launched its first store in Andhra Pradesh with a new outlet in Nellore. Located in MGB Felicity Mall, the store marks the brand's entry into the state and reflects its broader strategy of expanding into high-potential Tier 2 and 3 cities.
This is Vismay's first store opening of the financial year and underscores its continued focus on regional relevance, deeper customer engagement, and sustainable growth, India Retailing reported. The expansion into Nellore is a strategic move in its retail rollout, targeting underserved markets with strong demand for contemporary ethnic apparel. Looking ahead, the company plans to scale its retail network to 100 exclusive brand outlets and 50 multi-brand outlets over the next two years.
The brand's design philosophy, centred around breathable fabrics, fluid silhouettes, and modern Indian aesthetics, aligns with Nellore's shoppers' preference for vibrant hues and comfortable ethnic wear. The store's curated collection caters to these regional tastes, aiming to strengthen Vismay's local connection with customers.
Founded in 2004 under Novelty Textile, which currently houses more than 13 clothing brands, Vismay opened its first exclusive brand outlet in 2016. Today, the brand operates over 35 stores across more than 30 Indian cities, according to its official website.
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