MYTHERESA AND BEMELMANS BAR PARTNER FOR AN EXCLUSIVE APRÈS-SKI EXPERIENCE IN ASPEN
ASPEN, Colo., Feb. 21, 2025 /PRNewswire/ -- Mytheresa, the leading luxury digital platform, partners with Bemelmans Bar, a storied New York icon within The Carlyle, A Rosewood Hotel. This winter, for the first time, Bemelmans Bar steps beyond the Upper East Side, bringing its legendary allure to Aspen with an immersive experience that celebrates the art of entertaining. Guests can expect signature martinis, live piano featuring classics from the American Songbook, and Mytheresa's edit of extraordinary style. The experience will run daily from February 14 through March 2, 2025, from 3 PM to 9 PM.
Bemelmans Bar will pop-up in the heart of downtown Aspen with a distinctive Mytheresa twist, including an ice bar serving Champagne and dazzling jewels, and a playful 'Press for Fashion' button for stylish offerings served tableside. Even the coat check becomes an unexpected delight, offering guests the chance to explore Mytheresa's curated collection of luxury outerwear.
Custom artwork by New York artist Xavier Donnelly, inspired by Ludwig Bemelmans' whimsical style and the original murals in Bemelmans Bar, unfolds across the walls. Within this spirited narrative are delightful vignettes that evoke Aspen's winter magic through the joy of après-ski and alpine fashion. A glance around the room reveals the highly recognizable red-jacketed bartenders serving ice-cold martinis and sidecars on silver trays, while classic cocktails, named for luminaries like Jackie O., are expertly crafted behind a rich mahogany bar.
On opening night, Emmy Award-winning composer and pianist Earl Rose—beloved for over three decades at the original Bemelmans Bar in New York—will hold court at the Steinway, playing a repertoire of revered classics. In a nod to The Carlyle's artistic heritage around creativity and community, the spotlight will then turn to Aspen's local artists, who will continue the tradition of live piano throughout the experience.
Heather Kaminetsky, President of Mytheresa, North America commented on the partnership, stating:
'This collaboration brings Mytheresa's style to Aspen in the sophisticated setting of Bemelmans Bar offering the ultimate winter experience for those who appreciate the perfect martini alongside a finely curated edit of fashion and exquisite jewelry.'
Marlene Poynder, Managing Director of The Carlyle remarked on the significance of the collaboration:
'Bemelmans Bar has been a defining part of New York's cultural and social fabric for almost a century. To bring its legacy to Aspen for the first time is a meaningful moment, made possible through our partnership with Mytheresa—a brand that shares our commitment to artistry and exceptional experiences.'
https://we.tl/t-78YeWfC8I2
VISIT THE EXPERIENCE
Location: 620 East Hyman Avenue, Aspen
Dates: February 14, 2025 – March 2, 2025
Hours: 3 PM – 9 PM daily
Reservations available on Resy.com
For more information please contact:
PRESS CONTACTS:
Mytheresa
Aaron Alexander / Mytheresa
[email protected]
Bemelmans Bar
Jacqui Cox/ Rosewood Hotels
About Mytheresa
Mytheresa is one of the leading luxury multi-brand digital platforms shipping to over 130 countries. Founded as a boutique in 1987, Mytheresa launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for womenswear, menswear and kidswear as well as lifestyle products and fine jewelry. The highly curated edit of up to 250 brands focuses on true luxury brands such as Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, Valentino, and many more. Mytheresa's unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. The NYSE listed company reported €913.6 million GMV in fiscal year 2024 (+7% vs. FY23). For more information, please visit ( https://investors.mytheresa.com).
About The Carlyle, A Rosewood Hotel
Situated at the corner of Madison Avenue and 76th Street, The Carlyle, A Rosewood Hotel has been a classic landmark of Manhattan's sophisticated Upper East Side since 1930. Located just one block from Central Park, The Carlyle is a 35-story, 192-room hotel highlighted by the original Art Deco design from the renowned Dorothy Draper. Following a multi-year thoughtful transformation of the legendary property by New York based design firm tonychi studio, the property has recently debuted new guest rooms and suites in addition to a new signature restaurant, Dowling's at The Carlyle. Embracing a passion for the arts, pianos grace many suites, and most tower rooms have views of Central Park. The Carlyle is also home to the renowned Café Carlyle and the beloved Bemelmans Bar and offers visitors a whimsical experience into an undefinable era of glamour.
For more information, please visit our website or connect on Instagram:
Rosewood Hotels & Resorts manages a global collection of 34 one-of-a-kind luxury hotels, resorts, and residences in 21 countries. Each Rosewood property embraces the brand's A Sense of Place® philosophy to reflect the individual location's history, culture, and sensibilities. The Rosewood collection includes some of the world's most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand's commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.
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