Why strong is the new sexy
The fitness landscape is transforming as many embrace strength as the ultimate wellness goal.
The evolution of fitness culture has taken a decisive turn in recent years. What was once a realm dominated by weight-loss goals and aesthetic pursuits has transformed into a celebration of strength and functional capability.
This cultural shift is at the heart of Saturday Night Fitness 2025: The Strong Edition, set to take place at Montecasino's Outdoor Events Area on August 16.
Beyond the Scale
South Africans are redefining what it means to be fit, and Ceri Hannan, head trainer for Saturday Night Fitness and industry veteran, explains that: 'It's not just that people are picking up weights and using their own body weight to gain strength.'
'It's why they're doing it: to feel strong, reclaim confidence, move better, live longer and support each other.'
There's growing recognition that strength - physical, mental, and emotional - is a more meaningful measure of fitness than any number on a scale.
Research supports this perspective. Studies published in the Journal of Strength and Conditioning Research consistently show that strength training improves metabolic health, increases bone density, enhances longevity, and contributes significantly to mental well-being.
The accessibility of strength training has played a key role in its popularity. Unlike previous fitness trends that seemed to favour certain body types, strength can be developed by anyone, at any age, starting from any fitness level.
Supplied
Local fitness communities have embraced this shift enthusiastically. There's unprecedented interest in resistance training, particularly among women who previously might have avoided weight rooms.
Social media has accelerated this trend, with local fitness influencers showcasing functional achievements rather than just appearance. The emphasis has moved from how the body looks to what it can accomplish.
The community factor
Perhaps the most significant aspect of this strength revolution is its community dimension. While traditional gym experiences can feel isolating, events like Saturday Night Fitness create opportunities for collective achievement.
The event, which draws participants from across the country, combines high-energy strength training, stability work, and mindful movement with music and a festival-like atmosphere.
'The real joy comes from moving with purpose, lifting heavier and discovering strength you didn't know you had,' says Hannan. 'Strength training builds more than muscles, it creates mental toughness, self-belief and a sense of community. Training alongside others who share your goals builds a unique environment of mutual support and shared victories. It's not about looking fit; it's about being fit, and doing it together.'
The strong edition
This year's Strong Edition of Saturday Night Fitness will highlight various dimensions of strength through multiple workout sessions led by professional trainers. Participants can expect evidence-based training methods adapted for all fitness levels.
The event will feature stability training to prevent injuries, balance-focused exercises, high-intensity interval sessions, and strength work designed to build functional capability.
For those interested in experiencing this strength-centred approach to fitness, Saturday Night Fitness offers a unique opportunity to learn from top trainers in an energetic, supportive environment.
'No athlete experience is required; you just have to show up as you are,' says Hannan. 'Every year, people arrive unsure and leave reminded of what they're truly capable of. It's about creating a space where everyone can feel powerful in their own bodies and connect with others on the same journey.'
Saturday Night Fitness 2025: The Strong Edition takes place on August 16th at Montecasino Outdoor Events Area in Fourways, Johannesburg, starting at 14:30.
Tickets available at: Saturday Night Fitness 2025.
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