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How ‘Vintage' Rice Is Shaking Up Japan's Politics

How ‘Vintage' Rice Is Shaking Up Japan's Politics

Bloomberg3 days ago

To solve the problem of soaring rice prices, Japan's turning to a classic retailer's playbook: rebranding the old as 'vintage.'
That's what convenience store chain Lawson is dubbing onigiri rice balls made from the grain harvested in 2021, and released from Japan's strategic reserves in an effort to bring down prices.

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