Connecticut pokes the bear with new pizza billboards trolling New York
NEW HAVEN, Conn. (WTNH) — Starting Monday, Connecticut has taken its efforts to claim the title of 'Pizza Capital of the U.S.' to new heights.
Roughly five billboards and six subway live boards now span New York City, trolling the city by reading messages like 'Hey New York pizza, there's no shame in 2nd place' and 'The nation's best pizza. Not you New York.'
Modern Apizza takes 'Connecticut Pizza Trail' crown
The messages even appear in high-traffic areas like Times Square and Mott Street. It's part of a campaign launched by the Connecticut Office of Statewide Marketing & Tourism.
The billboards also invite people to call 1-844-CTPIZZA or visit www.betterpizzainCT.com to weigh in on what state's pizza reigns.
'As a former long-time New York City resident, I'll admit their pizza is good,' Anthony Anthony, the chief marketing officer for the State of Connecticut said. 'But it isn't the nation's best. That title belongs to us.'
He said this is the kind of playful rivalry that brings people together around a bigger table and puts Connecticut's pizza culture front and center.
Key Billboard Locations
9th Avenue & 40th Street (542 9th Ave.)
260 Moore St., Brooklyn
202 Mott St.
200 W 50th St. (Times Square)
445 6th Ave.
Subway Liveboards:
34th Street-Herald Square Station
14th Street-Union Square Station
59th Street-Columbus Circle Station
Fulton Street (Financial District)
Nevins Street (Downtown Brooklyn)
Times Square-42nd Street
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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