Want to ensure algorithm doesn't simply give me an echo chamber: Lyor Cohen
At over $54 billion in advertising and pay revenues, Google's YouTube has emerged as the single-largest force in the global media business across television, streaming, and music. Vanita Kohli-Khandekar spoke to Lyor Cohen, global head of music, Google and YouTube, at the company's Mumbai office just after his session at WAVES 2025. Edited excerpts:
What is YouTube's position in the global music ecosystem?
There's no equal to YouTube. It is a core tool for artists to get paid and connect with their fans. Every morning, I think about two things — fame and fortune. It is important for artists to
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