Move Over Heavy Makeup, Katrina Kaif's New Makeup Launch Is All About That Fresh Summer Glow
Summer makeup trends are all about ditching heavy makeup and opting for a fresh sun-kissed glow. Blush sticks help you achieve that glow while keeping your skin nourished.
Ever since Bollywood star Katrina Kaif has forayed into the beauty industry with her makeup line, beauty enthusiasts have always looked forward to her latest products. As summer kicks in and fashionistas are looking to achieve that summer-friendly sun-kissed glow, Katrina Kaif has launched a multi-use blush stick that promises effortless glow with every swipe.
Kay Beauty, co-created by Katrina Kaif and Nykaa, has launched the new Jelly Lip & Cheek Wand – a blush stick that gives you a soft-focus, sun-kissed glow in a single swipe. With a sheer, balmy formula that glides on effortlessly and blends like a second skin, this playful blush adds the perfect flush of colour to your lips and cheeks.
Blush sticks are having a major beauty moment, with lightweight, hydrating textures ruling beauty trends. From global runway looks to everyday minimal beauty, fresh, dewy skin is the ultimate goal. The creamy blush stick gives you that 'blush from within' look while keeping your skin comfortable and nourished. The formula is infused with ceramides and peptides to deeply hydrate, while leaving your cheeks and lips soft, smooth, and healthy-looking. The vegan, paraben-free, and silicone-free formulation makes it suitable for all skin types, blending skincare and makeup in a way that truly cares.
Katrina Kaif, Co-founder, Kay Beauty says: 'Some of my best childhood memories are of long summer days filled with sunshine, laughter and of course—popsicles! That's exactly the feeling we wanted to bring to life with the Jelly Lip & Cheek Wand. For me, summer beauty is all about skin that looks fresh, hydrated, and radiant without feeling too heavy, and this blush does just that."
Created for beauty on the go, the blush stick format melts into the skin and delivers a smooth, second-skin finish with every application. Each shade, Strawberry Crush, Berry Burst, and Orange Popsicle, is inspired by yummy popsicle flavours that are not just super trendy, but also carry a juicy and nostalgic vibe that channels the season's love for flushed cheeks.
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