Untamed Travelling appoints IMAGINE PR as North America PR agency
IMAGINE PR becomes North American PR agency for Untamed Travelling, a luxury travel company crafting bespoke, immersive, and responsible global journeys.
NEW YORK, NY – IMAGINE PR has been appointed as the North American Public Relations Representative for Untamed Travelling, a leading luxury travel company specializing in building personalized itineraries for travelers across the globe.
Guided by the philosophy 'Where the World Can't Find You,' Untamed Travelling specializes in crafting journeys that lead travelers deep into the extraordinary. Founded by Jozef Verbruggen, Untamed Travelling has 25 years of experience in crafting tailor-made journeys to remote and diverse destinations across Africa, Latin America, Asia, Europe, the Middle East, Antarctica, the Arctic and beyond. Each itinerary is built entirely from scratch around the traveler's passions, pace, and purpose, ensuring that no two journeys are alike. Every element, from private transfers and exclusive lodging to insider access and expert local guides, is curated by a team of seasoned travel designers who bring deep knowledge and personal insight to each experience.
Untamed Travelling's travel designers are passionate globetrotters themselves, each with extensive firsthand knowledge of the destinations they specialize in, often gained through regular on-the-ground research and personal travel. This approach allows them to uncover hidden gems, build strong local partnerships, and stay up to date with evolving conditions and opportunities in each region. Rather than relying on pre-packaged tours or fixed templates, the team takes the time to understand each client's unique travel personality, whether they're seeking seclusion, adrenaline or cultural immersion.
'Travel has the power to change not just the traveler, but also the communities and environments they touch along the way,' says Verbruggen. 'Our goal is to create journeys that leave a lasting imprint and are as enriching for the people and places visited as they are for our clients. With our expansion into North America, we look forward to connecting even more travelers with the world's most inspiring and off-the-beaten-path destinations.'
Clients can choose from a range of experience types through Untamed Travelling, including:
Nature Travel: For those drawn to wild landscapes and biodiversity, Untamed Travelling offers adventures that highlight the natural world—from tracking gorillas in Rwanda to exploring the Galápagos Islands by expedition cruise.
Cultural Travel: Thoughtfully curated trips designed to immerse guests in the stories, traditions, and soul of a destination. Whether it's ancient temples, contemporary art, or tribal rituals, the focus is on forging real connections with local communities.
Adventure and Active Travel:Carefully tailored to each traveler's level of comfort and ambition, these journeys might include hiking, diving, heli-skiing, or multi-day treks, always with an emphasis on safety and sustainability.
Luxury Safaris and Wildlife Expeditions: Untamed Travelling has longstanding relationships with exclusive camps, lodges, and conservation partners throughout Africa and beyond.
The company also offers itineraries curated to special events and themes, including family adventures, culinary journeys, honeymoons, photography trips, train journeys, among others.
Untamed Travelling's mission goes beyond creating personalized itineraries, as it aims to place a strong emphasis on responsible tourism and actively work to ensure each itinerary has a positive impact on the destinations it reaches. This includes promoting lesser-known destinations to reduce overtourism, supporting nature reserves and community-led tourism initiatives, and advising clients on ethical travel practices. The company supports giving back to communities when traveling, whether by supporting conservation projects in Africa or highlighting the voices and stories of Indigenous communities in Latin America and Asia. As a member of Virtuoso, the leading global network specializing in luxury and experiential travel, the company grants access to exclusive advantages that elevate each journey.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Travel Daily News
10 hours ago
- Travel Daily News
Michigan Central to bring new NoMad Hotel to Detroit
Hilton's first luxury lifestyle hotel in the United States, NoMad Detroit is set to open in 2027, part of Ford Motor Company's visionary plan for the former train depot turned tech and culture hub. DETROIT – NoMad Hotels has announced its debut in Michigan, following an agreement with Ford Motor Company to open a nearly 180-guest room hotel in Detroit. The hotel will be housed within The Station at Michigan Central, a 30-acre tech and cultural hub. This is part of an ambitious effort to revitalize Detroit's historic, once-abandoned passenger rail station. NoMad Detroit closely follows the announcement of the brand's Asia debut in Singapore, after Sydell Group and Hilton partnered together last year in a joint venture to grow the NoMad brand. The NoMad brand was founded in 2011 and is led by CEO Andrew Zobler, an industry veteran in the lifestyle hospitality space. NoMad's legacy in creative place making is unmistakable, with its brand becoming a namesake for the New York neighborhood it helped revitalize. 'NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,' said Andrew Zobler, Founder & CEO, Sydell Group. 'A city steeped in history with an incredibly bright future, NoMad Detroit is part of an ambitious project that is transforming The Station at Michigan Central into a center for commerce, innovation, community and culture. As we continue the international expansion of NoMad from the iconic London location, with plans to launch in Detroit and Singapore and more in the works, we look forward to giving travelers a chance to experience our unparalleled luxury in the most vibrant destinations.' Expected to open in 2027, NoMad Detroit will anchor the west side of The Station and the top five floors of the building's tower. Nearly 180 guest rooms, including 30 suites, are slated for the upper floors, marking the first time in the building's history that floors 14-18 will be occupied. Visitors will also enjoy luxury wellness facilities and additional amenities. Originally opened in 1913, The Station was designed by architects Warren & Wetmore and Reed & Stem, the same team behind New York's famed Grand Central. NoMad, a globally recognized hospitality innovator, will reimagine The Station's historic restaurant and carriage house with its signature restaurant and bar concepts. The interior design will celebrate the work of Detroit artists and makers throughout public and guest spaces, continuing NoMad's tradition of working with local collaborators to make its hotels at once global and very rooted locally. 'A year after we opened Michigan Central Station to the world, our vision to create a global innovation hub and a destination symbolizing Detroit's future is well underway,' said Bill Ford, Executive Chair, Ford Motor Company. 'Together with NoMad and Hilton, we are now announcing the next phase of our ambitious vision offering visitors and the community a unique hotel destination and memorable food and beverage experiences in this iconic landmark. The new NoMad Detroit hotel will not just be a place to stay, but an energetic and exciting gathering place for years to come.' Detroit is the only U.S. city to be designated by UNESCO as a City of Design, making it the perfect home for NoMad's Michigan debut, while The Station's storied past leaves deep wells of inspiration for the hotel's design. Initially opened in 1913 and replacing the previous Detroit Union Depot, The Station's more than 110-year history will ground the hotel's design. Restorations of historic architectural details are important, not just to the aesthetic of the hotel, but to make sure that each guest's stay helps them connect to their environment. NoMad's careful renovation of the space will connect the rich history of Michigan Central Station and the City of Detroit with NoMad's global spirit. NoMad Detroit's design will be borne out of a collaboration with local artists and makers to create a compelling concept that engages with the community. 'Michigan Central is proud to welcome the NoMad brand to Detroit, bringing world-class hospitality to one of the country's most iconic buildings,' said Josh Sirefman, CEO, Michigan Central. 'NoMad's track record of thoughtfully integrating into culturally significant places and for creating spaces that celebrate local character made them a natural fit. This partnership is a continuation of our work of turning The Station at Michigan Central into a global destination that serves residents and attracts visitors as well as inspiring entrepreneurs, industry, and creatives.' The announcement of NoMad Detroit comes nearly one year after Michigan Central and Ford celebrated The Station's reopening last June and propels the project forward to its next phase of reactivation as a global destination. As the centerpiece of Michigan Central's 30-acre district, The Station supercharges the growth of Detroit's technology ecosystem by accommodating larger tenants and established companies, attracting technology talent, drawing in diverse businesses and integrating youth training. Since launching in April 2023, Michigan Central has grown into a diverse innovation ecosystem with nearly 240 companies. Michigan Central and Ford opened The Station in June 2024, after a meticulous six-year restoration, as the centerpiece of the 30-acre district. Today, The Station has become home to multinational corporations and small businesses as tenants and has welcomed nearly 300,000 visitors to experience unique cultural programming and historical tours. NoMad Detroit will deliver accessible luxury experiences to Detroiters, Michigan Central's network of startups and industry partners, and visitors while treating guests to unparalleled views across the neighboring Corktown and Southwest neighborhoods, downtown Detroit and Canada. 'This project is one of many new locations for Hilton's luxury brands, following announcements in Turks & Caicos, Egypt, Singapore and India,' said Kara Randall, Vice President, luxury and mixed-used development, Hilton. 'With our existing NoMad footprint in London and NoMad Singapore in the pipeline in Asia, we chose to announce our next NoMad project with Ford, who, like Hilton, represents iconic American companies at this quintessential crossroads for U.S. travel in the historic renovation of Michigan Central Station. This project champions Detroit, rejuvenates a historic landmark and marks Hilton's luxury debut in Michigan, part of Hilton's aim to serve every stay occasion in every location.' Detroit anchors one of the largest regional economies in the United States, with significant contributions from the automotive industry, healthcare, finance, and technology sectors. The city attracts more than 16 million visitors per year and, as a UNESCO 'City of Design,' Detroit continues to be a vibrant and culturally rich destination. This signing is a significant addition to Hilton's luxury portfolio worldwide, which now boasts more than 500 properties, thanks to significant growth for Hilton's luxury brands as well as an exclusive partnership with Small Luxury Hotels of the World. Recent luxury openings include Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Osaka, Sax Paris, LXR Hotels & Resorts, and Signia by Hilton Amman. Hilton has nearly 100 luxury hotels under development worldwide. NoMad hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton's 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, and the Hilton Honors mobile app.
Travel Daily News
10 hours ago
- Travel Daily News
Tripadvisor's Index: Cancun and Las Vegas the top destinations
New report by Tripadvisor suggests an increased Interest in international travel among US travelers and Gen Z. NEEDHAM, MASS. – Tripadvisor predicts a busy travel season according to the brand's annual Summer Travel Index, released today, with 63% indicating excitement for the upcoming travel season. Tripadvisor's Summer Travel Index uncovers the top and trending summer destinations for 2025, with the most popular locations from 2024 still leading the way again for US travelers such as Las Vegas and Cancun. Now trending for summer 2025 are cities including Fort Walton Beach, Florida and Punta Sam, Mexico which topped the list. New data from the report also shows that Gen Z and Millennials are 38% more likely to travel both domestically and internationally compared to Gen X and Boomers. Summer Travel Index: 2025 Top Summer Travel Destinations This year's data indicates that US travelers are looking for a blend of bustling city activities and laid-back beach vacations for their summer travels both internationally and domestically. Top global summer travel destinations for US citizens include: Cancun, Mexico Paris, France London, United Kingdom Top domestic summer travel destinations for US citizens include: Las Vegas, Nevada New York City , New York Myrtle Beach, South Carolina For all destinations that top the Summer Travel Index for American travelers, see below. Popular International Destinations – US Travelers Popular Domestic Destinations – US Travelers Cancun, Mexico Las Vegas, Nevada Paris, France New York City, New York London, United Kingdom Myrtle Beach, South Carolina Rome, Italy Ocean City, Maryland Cabo San Lucas, Mexico Chicago, Illinois Punta Cana, Dominican Republic Honolulu, Hawai'i Barcelona, Spain Panama City Beach, Florida Oranjestad, Aruba Key West, Florida Venice, Italy Clearwater, Florida Cap Cana, Dominican Republic Nashville, Tennessee For international trends, four of the top ten trending destinations for US travelers are in the Caribbean, with 51% of travelers citing that their primary reason to travel is to relax and rejuvenate. While Florida dominates the list of trending domestic locations for US travelers with four inclusions on the top ten list, remote areas like Big Sur and Moran, Wyoming are trending as 38% of travelers seek to enjoy nature on their summer travels. For all trending destinations that top the Summer Travel Index for American travelers, see below. Fastest Growing International Destinations – US Travelers (Based on YoY growth) Fastest Growing Domestic Destinations – US Travelers (Based on YoY growth) Punta Sam, Mexico Fort Walton Beach, Florida Noord, Aruba Isle of Palms, South Carolina Puerto Rico, Spain Big Sur, California Cap Estate, St. Lucia North Wildwood, New Jersey Goreme, Türkiye Dewey Beach, Delaware Akumal, Mexico York Beach, Maine Asakusa, Japan Moran, Wyoming Krakow, Poland St. Augustine Beach, Florida Lucea, Jamaica Panama City Beach, Florida Bonaire, Caribbean Fort Myers Beach, Florida Opting for Experiences Activities and experiences are a top priority for travelers of all ages, with 83% reporting that it's an important part of their travel budget. Most travelers (89%) are planning up to five activities. Gen Z respondents are more likely to book six or more activities compared to older age group respondents (14% versus older age group average of 9%). Similarly, Gen Z and Millennials are leading the charge on those most likely to travel in general. While every generation prioritizes relaxation, older respondents do so more than younger ones: 56% of older generations (Boomers and Gen X) versus 47% for Millennials and Gen Z. Conversely, younger respondents are significantly more likely to want to have an adventure and explore different cultures than older generations. 'Summer travel is all about making memories with friends, family and loved ones – and planning those special trips is a highlight of the year for so many travelers,' said Hilary Fischer-Groban, Head of Research & Insights at Tripadvisor. 'Whether it's exploring the unique cultural sights of a new country, playing and relaxing on a beach, or booking an outing like a guided tour or boat ride, taking advantage of local experiences while traveling helps make memories that will last a lifetime. Tripadvisor reviews can help guide travelers to find the best of the best experiences to round out their trip.' It's All in the Plan Planning ahead with a travel guidance platform like Tripadvisor helps ensure travel plans run smoothly and that experiences go according to plan. In fact, 57% of travelers report that they will book activities ahead of their vacations, and Gen Z and millennials are 78% more likely to book on-trip activities in advance (71% vs 40% older age groups). While on their trip, Boomers are more likely to ask locals for recommendations (38%) while Gen Z are more likely to go to social media (51%) to round out their itinerary. The top trending experience categories for 2025 are cultural and themed tours, outdoor activities including things like hiking and horseriding, and cruises, sailing and water tours. Booking accommodations is also a factor in the planning process. Younger respondents (Gen Z and Millennials, 30% average) are more likely to stay in vacation rentals than older respondents (Gen X and Boomers, 21% average), who favor hotels. 'With experiences and stays available through Tripadvisor, planning your summer travels in one easy-to-use platform simplifies the scheduling process and lets users focus on their getaway,' said Fischer-Groban. 'Tripadvisor's billion-plus reviews and contributions will help travelers decide how best to maximize their valuable vacation days.' Popular International Travel Experiences – US Travelers Popular Domestic Travel Experiences – US Travelers Chichen Itza, Cenote, and Valladolid Tour – Cancun, Mexico Fountains of Bellagio – Las Vegas, Nevada Paris Walking Food Tour with Secrets Food Tours – Paris, France New York in One Day Guided Sightseeing Tour – New York, New York Stonehenge, Windsor Castle & Bath from London – London, United Kingdom Myrtle Beach State Park – Myrtle Beach, South Carolina Methodology The data cited in this release was gathered and analyzed from two key sources: A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,800 consumers, in partnership with Qualtrics, conducted between March 26, 2025 and April 8, 2025 across six countries, including Australia , France , Japan , Singapore , U.K. & U.S. and across six countries, including , , , , U.K. & U.S. Site behavioral data sourced from first party traffic data on the Tripadvisor platform for searches made by travelers in the U.S., U.K. and Japan between February 1 – April 10, 2025 for travel between June 1 – August 31, 2025 .
Travel Daily News
10 hours ago
- Travel Daily News
TRAVELSAVERS and NEST offer exclusive innovations
TRAVELSAVERS and NEST enhance advisor competitiveness with AI tools, lead-gen campaigns, digital storefronts, and revamped education through the KORE program. ORLANDO, FLA. – In today's crowded travel marketplace, TRAVELSAVERS and NEST are providing their affiliated advisors with state-of-the-art technology, novel lead-generation programs and marketing initiatives to enhance their competitive edge. The networks shared the latest updates on their innovations at the Travel Market conference, being held June 4 to 7 at Hyatt Regency Grand Cypress Resort in Orlando. 'We've been producing innovative technology that helps advisors sell more and work smarter for our entire 55-year history,' said Nicole Mazza, Chief Marketing Officer, TRAVELSAVERS and NEST. 'Our technology team continues to bring out forward-looking tools that give our advisors the advantage they need to stay ahead in an industry that's always evolving.' AI Connect Powered by Toby Through our collaboration, advisors can seamlessly access and promote exclusive offers with AI Connect Powered by Toby, making it easier to enhance their marketing efforts and streamline their workflow. This partnership ensures that AI Connect Powered by Toby provides valuable tools while offering special benefits tailored to advisors' needs. As subscriptions grow each month, so does the opportunity for advisors to leverage cutting-edge AI to save time and create polished, professional content. AI Connect helps advisors tap into the $28+-billion opportunity that generative AI represents for the travel industry. Exclusive partner offers are sent directly into the platform, so advisors build blog posts, social media captions and landing pages faster using real-time promotions. AI Connect recently debuted a Destination Arrival Guide, featuring more than 600 professionally written destination briefs, which are updated regularly. With the Generate with Toby feature, advisors can create guides tailored to client preferences, interests and travel styles. Coming soon: translation and newsletter tools for multilingual and multi-format content. Lead-Generation Initiatives Digital campaigns have been the cornerstone of the TRAVELSAVERS and NEST lead-generation strategy since their introduction two years ago. Video and social media ads attract consumers looking for travel expertise, who are then driven to network websites. These ads in Meta have delivered nearly 3.5 million impressions and more than 78,000 clicks to sites, producing quality leads for advisors. These campaigns meet the growing appetite among travelers for immersive experiences, building connections with key market segments such as guided vacations, adventure travel, romance travel and new-to-cruise customers. Another initiative driving leads to advisors is enhanced agency profiles. Travelers can search for and select an advisor who's a fit for their preferences based on location, specialties, destination expertise, languages spoken as well as accolades and certifications. Since their debut last fall, 78 percent of advisor profiles have been updated, highlighting their strengths to consumers on a valuable marketing platform. Profiles appear on the TRAVELSAVERS U.S. and Affluent Traveler Collection consumer websites, as well as two new sites: TRAVELSAVERS Canada and Your Vacation Specialists, which features NEST advisors. OnlineXpress Digital Storefronts TRAVELSAVERS and NEST agencies are the only networks with a website creation and hosting program purposely built for our advisors, OnlineXpress. With this unique advantage, they can invite customers and prospects to experience their engaging digital storefronts. Agencies in the U.S. and Canada use OnlineXpress to polish their online presence and market to consumers. The program has shown remarkable growth this year over the same time in 2024, with 3,500 leads generated, 725,000 pageviews (up 82 percent) and 1.7 million emails (up 20 percent). Technology Innovations The industry-leading tripXpress booking platform now offers a feature solely available to TRAVELSAVERS and NEST advisors. They can deep-link directly to tripXpress from their webpages, blog posts or social media. The link will take consumers directly into the booking process and automatically attribute the booking to the advisor. Another tripXpress innovation coming soon will provide advisors with an all-in-one dashboard for marketing tools and insights. The dashboard will consolidate data and list management for direct mail, email and OnlineXpress. Advisors will be able to order direct mail and emails through the dashboard and manage preferences, including targeting clients. TRAVELSAVERS and NEST have also introduced a custom-branded URL at the agency or advisor level that will stay the same for every marketing campaign. Advisors can easily drive consumers to this single link for promotions, showcasing offers through the link in their email signature and on social profiles. 'Our advisors tell us they need new ways to find clients and market to existing ones,' said Mazza. 'At the same time, they tell us they're in overdrive managing their businesses and don't have spare hours to waste on complex platforms. That's why we're dedicated to creating easy-to-use tools to send business to advisors and give them back time within their day.' KORE Education Enrichment The KORE program – launched in 2021 to train the next generation of professional travel advisors – is undergoing a major revision. The refreshed curriculum will update topics, create shorter modules, add more interaction through exercises and gamification, and build a community of learners through the web-based platform. Agencies will also be able to create customized KORE versions for their advisors. KORE equips new consultants with the essential skills and real-world knowledge to be successful travel professionals and business owners. It provides learners with a thorough, self-paced online curriculum. KORE is the sole advisor education program that offers mentoring with an agency owner or manager, as well as a placement service to match candidates with leading agencies.
