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The underrated UK cities you must visit in 2025

The underrated UK cities you must visit in 2025

Telegraph13-03-2025

Bath, Edinburgh, York – there are some cities in the United Kingdom that hog the limelight (and that's before even considering the tourist appeal of London).
But there are 76 cities in total across England, Scotland, Wales and Northern Ireland, all of which are home to burgeoning arts scenes, curious local mythologies and remarkable places to stay.
While they might not attract the crowds in the same way as the big names, our pick of the UK's most underrated cities – like historic Lincoln, or nature-filled Swansea – are perfect for a getaway, perhaps even more so because of how unsung appeal.
Many of the places selected below have festivals or events happening in 2025, too, so this might just be the year to explore the UK's underrated cities.
England
Norwich
There has been a surge of interest in Norwich this year: according to bookings site Expedia, search has increased by 95 per cent for the destination compared to 2024. For those looking to explore East Anglia more generally, it's a great base, allowing access to the flat expanses of the fens or the seal-filled beaches of North Norfolk.
But the city itself is perfect for a getaway. In May, it will play host to a new jazz festival (May 15 to 24), while history fans will delight in visiting Norwich Castle 's keep, open to the public for the first time in its 1,000-year history.
Where to stay
The Assembly House, a Grade-I mansion in the centre of the city, is a popular choice. Rooms start at £244 per night. Discover more using our guide to the best hotels in Norwich.
Lincoln
Lincoln's Gothic cathedral dominates the skyline, and should be the first stop on any visit. The city's cobblestone streets are a charming alternative to busy Oxford – join a free walking tour to find out more about the medieval city's history, before securing a table at Reform, an award-winning restaurant which offers a popular afternoon tea.
If cycling is your thing, visit during the Rapha Lincoln Grand Prix and Sportive (May 11 to 12), a weekend-long extravaganza filled with races and competitions. It's one of the biggest events on the domestic cycling calendar (and it's as entertaining to watch as it is to participate).
Where to stay
The Rest is a chic B&B near the cathedral. Rooms start at £161 per night. Discover more using our guide to the best hotels in Lincoln.
Ripon
Quiet Ripon is one of our more forgotten cities, perhaps overshadowed by behemoths of the north east like Durham, Newcastle and York. Swerve further west, and explore its characterful high street.
Its pretty pubs and twice-weekly market are rightfully lauded, while nearby Fountains Abbey is one of the country's most impressive ruins. If you fancy a flutter, visit the city in the summer, when Ripon Racecourse becomes the centre of attention.
Where to stay
For somewhere very grand, stay at Grantley Hall, situated in 30 acres of manicured parkland. Rooms start at £516 per night. For alternative options, read our guide to the best hotels in North Yorkshire.
Hereford
Herefordshire, on the border between England and Wales, pulls its literary punches, and the city of Hereford works as a fantastic base. There's the Hay Festival in May, and Ledbury Poetry Festival, its little sister, the following month.
The area around the city is also fantastic for families: it's known for its dark skies, meaning a night under the stars can be particularly spectacular.
Whether it's glamping in bell tents or perching in the treetops, the city – and its rural setting – offers some of the country's most memorable places to stay. Pack your walking boots, plus plenty of marshmallows for the campfire.
Where to stay
The Castle House Hotel, a Georgian townhouse, has an excellent restaurant and bar. Rooms start at £185 per night. Discover more using our guide to the best hotels in Herefordshire.
Southend-on-Sea
Southend, like many seaside settlements, has long had a reputation for being unlovable. But beneath the surface, it is secretly transforming into a modern coastal destination.
The beachfront has all the charms of your traditional, Victorian resort – think arcades, fish and chips and the world's longest pleasure pier. Head into the city, though, and you'll find a more modern offering, like Sababa, a stylish coffee shop serving unbeatable falafel.
Where to stay
The Seven Hotel offers views across the water to the North Kent coast. Rooms start at £166 per night. Discover more using our guide to the best hotels in Essex.
Scotland
Dundee
Plucky Dundee is, quietly, the place to visit in Scotland this year. Edinburgh and Glasgow might get all the attention, but this lively city is bursting with new activities. Take the V&A, where children can shimmy their way through 'Design, Play, Dance', an interactive exhibition for all ages.
Thrillseekers should explore the River Tay via a high octane boat trip, or bounce along an inflatable assault course at Wild Shore. Those looking for something a little calmer might be pleased to know that Dundee is the UK's only Unesco City of Design – be sure to stop, look around, and admire its remarkable architecture.
Where to stay
Our expert gave a glowing review of Hotel Indigo Dundee, which was lauded as 'proof that chain hotels don't have to be boring'. Rooms start at £58 per night. Or find out more using our guide to the best hotels in Dundee.
Perth
Walter Scott called Perth the 'Fair City', and its picturesque setting makes it easy to see why. It's a place that happily celebrates its past, something especially evident at the Perth Museum.
A £26.5 million upgrade has given prominence to the Stone of Destiny, an ancient symbol of Scottish royalty. Outside, the city is ideal for bracing walks. Wander through Quarrymill Woodland Park, explore the manicured grounds of Branklyn Garden, or find yourself getting lost in Scone Palace 's 'Tartan Maze.'
Where to stay
Head out into the countryside and spend the night at Ballintaggart Farm, a 'glorious gastronomic hideaway'. Prices start at £125 per night. Discover more using our guide to the best hotels in Perthshire.
Wales
Newport
Swap Cardiff for Newport this year. The city, only around 13 miles from the capital, is home to a plethora of cultural spots, including Wales's National Roman Legion Museum. Younger children will delight in dressing up as foot soldiers, while teenagers will secretly adore planning their imperial enclave.
For something quieter, there's the National Trust property Tredegar House, a 17th-century mansion surrounded by parkland. And Newport's Wetlands Reserve, along the Severn Estuary, is one of the most important places for wildlife in the country.
Where to stay
The Celtic Manor Resort is renowned for its spa and golf course. Rooms start at £159 per night. Discover more using our guide to the best hotels in Newport.
Swansea
Beach holidays in the UK are becoming contentious, especially as locals report unhappiness with overcrowding in popular destinations like Cornwall. Swerve the hotspots, and visit Swansea instead, where 20 beaches dot the coastline.
It's a fantastic place for surfing – learn to catch a wave at Gower Surf School or Progress Surf School. Or take to the water in a kayak at Oxwich Bay, where the water is much less choppy. In the city itself, it's all about food – head to the market for lunch, then the Michelin-starred Beach House for dinner.
Where to stay
The Grand Hotel is an accessible budget option near the railway. Rooms from £86 per night. Or read more in our guide to the best hotels in Wales.
Northern Ireland
Armagh
Armagh is 'the home of St Patrick', and as the ecclesiastical capital of Ireland, acts as a sort of Vatican City for the island. To find out more, visit during the annual festival (March 9 to 17), which celebrates the connection with the country's patron saint and includes a series of talks, dance performances, and whiskey masterclasses.
Away from its religious history, Armagh is known for its Georgian architecture, which is illuminated with a light show from November 27 to 30. It makes for a fascinating alternative to Bath: be sure to visit Robinson Library, built in 1771 for the Archbishop's collection of tomes.
Where to stay
Leave the city and stay at Killeavy Castle Estate, described as the 'most stylish hotel in Northern Ireland'. Rooms start at £205 per night. Read more in our guide to the best hotels in Northern Ireland.

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