EOFY 2025 ultimate motoring guide for car sales in Australia
Now is the time to buy a new car.
Fierce competition in the automotive market, combined with excess vehicle supply and reduced consumer demand, means that there are extraordinary deals to be done on new cars.
Vehicle price tracker Thebeep.com.au's co-founder Rob Leigh said there are more than 180 special offers on new vehicles in June 2025.
'I don't think I've ever seen end of financial year sales to be more aggressive than what they are today,' Mr Leigh said.
'It feels like there are more campaigns than ever. Pretty much every brand has something in the market.'
There are brands in showrooms today that were not there a year ago – such as Jaecoo, Deepal, XPeng and Zeekr. Those new Chinese brands all have promotional offers in place, and those deals put pressure on established brands such as Ford and Hyundai to sharpen their pencils.
New car deals take a variety of forms.
The most common are drive-away deals that include on-road costs such as registration, stamp duty and dealer delivery fees in a single transaction for less than a car's regular retail price.
Others offer desirable extras at a discount.
There are deals to be done with manufacturer finance with cheap interest rates, minimal deposits and fewer fees.
Some even include deposit contributions of up to $20,000, which means you pay much less to finance a car over the course of owning it.
But it's worth looking at the fine print.
Some of the deals apply to models set to be replaced imminently.
Others only apply to particular model year vehicles. You can get a great deal on Jeep four-wheel-drives in stock, but some of them have been sitting in showrooms for three years. They'll be worth far less than a 2025 model at trade-in time.
We break the deals down with our ultimate guide to the EOFY sales across Australia.
UTES
If there's one thing Aussie drivers love more than a ute, it's a bargain.
Thankfully, both are available this month.
There are strong end of financial year deals for utes and pick-ups in Australia, whether you're shopping for a household name like the Ford Ranger or shopping for emerging models from new brands.
ENTRY-LEVEL CARS
June is the best time to buy a new car, thanks to the end of financial year deals in place for new cars.
But huge savings are hard to find at the most affordable end of the car market.
Sharp prices and thin profit margins make it hard for manufacturers to offer big discounts on their most affordable machines.
While the days of sub-$20,000 cars are behind us, there are deals to be done involving models that cost less than $30,000 drive-away.
COMPACT CARS
End of financial year deals for compact cars aren't always easy to find. That's because booming SUV sales have put the brakes on traditional low-slung compact models.
Be mindful that you can't buy a Ford Focus any more, and that the Honda Civic is a $50,000 proposition, then sub-$40,000 deals start to look sharp.
FAMILY CARS
There are great end of financial year bargains to be found in family cars in 2025, particularly in the booming medium SUV class.
There is fierce competition in this category and motorists are the winners as manufacturers slash costs to win your business.
It's worth shopping around to find a bargain.
LARGE SUVS
Large SUVs and four-wheel-drives represent some of the most popular cars in Australia.
But you shouldn't expect a great end of financial year deals on the most popular models - cars like the Toyota Prado and Ford Ranger. Instead, the best deals are found in cars that need a sales boost.
Shop around and you can find are big savings on big cars - both in large SUV and four-wheel-drive form.
ELECTRIC VEHICLES
End of financial year sales for new cars aren't just great for people shopping for a deal - they're also an important opportunity for manufacturers to move metal off their books.
Battery-powered models are selling slowly in 2025, which means there are bargains to be had in showrooms.
SPORTS AND PERFORMANCE CARS
The definition of a discretionary purchase, sports and performance cars aren't always subject to sharp deals.
There aren't huge cash discounts on sports and performance cars as part of end of financial year sales in 2024.
But there are a handful of promotions worth considering if you look around.
LUXURY CARS
Promotions can be a sensitive subject for prestige brands keen to protect resale values - and their relationship with existing customers - by playing it cool during end of financial year deals.
Don't expect brands to make a huge song and dance about slashing thousands from desirable models - discounts are sometimes done quietly, almost on an individual basis.
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