Planeterra and easyJet holidays partner in Crete
Planeterra and easyJet holidays partner for three years to support biodiversity-positive community tourism enterprises in Crete, enhancing meaningful and sustainable travel experiences.
LONDON & TORONTO – In celebration of International Day for Biological Diversity 2025, Planeterra – leading non-profit organization using tourism to uplift communities – and package holiday provider, easyJet holidays, announce a three-year partnership.
This collaboration marks a major step forward in integrating community tourism into easyJet holidays' portfolio while supporting experiences delivering a Nature Positive approach, benefiting both people and the planet.
Through this initiative, Planeterra and easyJet holidays will identify, support, and integrate Community Tourism Enterprises in Crete, Greece into Planeterra's Global Community Tourism
Network. These enterprises will be selected based on their commitment to deliver Nature Positive Tourism practices, including climate change adaptation, biodiversity regeneration, and community resilience.
In the first year, Planeterra and easyJet holidays will:
Onboard and train 10+ community tourism enterprises in Crete.
Identify enterprises already working towards – or showing strong potential for – biodiversity regeneration and climate change impact resilience.
Collaborate with easyJet holidays and their partners in destination to integrate 3–4 of these community-led experiences into easyJet holidays' product offerings beginning in year two.
By supporting community enterprises that are delivering Nature Positive Tourism approaches, easyJet holidays' customers will gain access to even more meaningful travel experiences that celebrate the rich cultural and environmental heritage of Crete – while uplifting local communities and protecting the ecosystems they rely on.
'This partnership with easyJet holidays shows how the tourism industry, by working together, can create a positive impact for communities and the natural environments they depend on,' said Planeterra President, Jamie Sweeting. 'By supporting local enterprises that champion biodiversity and community well-being, we're not only enriching travel experiences but also helping to safeguard Crete's cultural and ecological heritage for future generations.'
'At easyJet holidays, we're committed to making more sustainable holidays mainstream, by having a positive impact on the people and places that make our holidays so special.' said Matt Callaghan, Chief Operating Officer, easyJet holidays. 'At the heart of our ESG strategy is a commitment to being community conscious, so we want to support our destinations, and ensure
tourism uplifts local communities. That's why we're proud to launch this exciting partnership with Planeterra – supporting biodiversity and empowering local communities in one of our customers' favourite destinations.'
'We look forward to championing inspiring local enterprises and integrating meaningful, high-impact initiatives into our holiday experiences.'
This collaboration builds on easyJet holidays' broader 'Holiday Better' sustainability strategy and supports their leadership in responsible tourism. Named UK & Ireland Travel Company of the Year 2024 and winner of the Sustainable Future Award at the Globe Travel Awards, easyJet holidays continues to show that tourism can be a force for good for destinations, customers, and
communities alike.
Together, Planeterra and easyJet holidays are setting a new standard for community-led, biodiversity-positive travel – championing the spirit of International Biodiversity Day and driving meaningful change for a better planet.
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