Camilla and Marc opens Harrods pop-up
Australian brand Camilla and Marc has opened an 'immersive' pop-up within Harrods in London featuring the SS25 collection and an exclusive preview of its vacation capsule.
Situated on Harrods' International Designer first floor, it opened on Monday and runs through to 31 October with a 'curated edit' of the current collection and that preview capsule targeting those seeking holiday pieces or simply something for the high summer season.
The pop up also represent's the UK debut of the brand's 'most sought-after footwear and accessories, introduced exclusively as part of the Harrods experience'.
The space concept for the pop-up was created and realised by Australian design studio Akin Atelier and offers 'a sensorial journey through tone, texture, and atmosphere'.
It draws inspiration from the Australian coastline, 'celebrating the raw beauty of nature through a muted, coastal palette and the interplay of sun-warmed materials'. Vintage furniture pieces are included.
As for the collections, the company said the vacation capsule 'is a nod to a European escape — versatile silhouettes, sun-bleached neutrals, and timeless pieces crafted to move with ease from city to sea. With a focus on elevated simplicity and serene, natural light — designed to complement the immersive Harrods setting'.
The opening comes after the brand, which previously had an online presence only in the UK and Europe, began a physical rollout earlier this year. Its first dedicated European retail space was within Galeries Lafayette Haussman in Paris that opened in February.
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