Former Snap Exec Launches Higgsfield To Bring Cinematic Camera Language To AI-Generated Video
Alex Marsharvbov, founder of Higgsfield AI
Former Snap executive Alex Mashrabov has launched Higgsfield AI, a new generative video platform that focused on cinematic camera movement in AI videos. Mashrabov, who previously led Snap's generative AI efforts, says Higgsfield evolved from lessons learned with Diffuse, a viral app that allowed users to create personalized AI clips. Though popular, the app revealed the creative and technical constraints of short-form, gag-driven content. Mashrabov's team shifted its focus to AI-generated storytelling—specifically, serialized short dramas for platforms like TikTok and YouTube Shorts, a category projected to grow to $24 billion by 2032.
'We kept hearing the same thing from creators: AI video looks better, but it doesn't feel like cinema,' Mashrabov said. 'There's no intention behind the camera.' Higgsfield's solution is a new control engine that lets users direct sophisticated camera movements—such as dolly-ins, crash zooms, overhead sweeps, and body-mounted rigs—using a single image and a simple text prompt. According to the company, these presets mimic techniques that typically require specialized equipment and experienced crews, putting cinematic language within reach of individual creators and small studios.
The platform also addresses persistent challenges in generative video, including character and scene consistency over longer sequences. 'We're not just solving style—we're solving structure,' said Yerzat Dulat, Higgsfield's Chief Research Officer.
Filmmaker and creative technologist Jason Zada, known for Take This Lollipop and brand experiences with Intel and Lexus, created this demo video, Night Out, featuring stylized neon visuals and rapid, fluid camera motion generated entirely through Higgsfield's interface.
'Tools like the Snorricam, which traditionally require complex rigging and choreography, are now accessible with a click,' Zada said. 'These shots are notoriously difficult to pull off, and seeing them as presets opens up a level of visual storytelling that's both freeing and inspiring. Higgsfield gives creators fluid, stylized camera motion inside their generative productions. This unlocks a whole new visual palette that was previously out of reach.'
The platform has also drawn praise from John Gaeta, the Academy Award–winning visual effects artist behind The Matrix and a longtime pioneer of immersive and AI-driven media. 'There are no limits on the future of virtual cinematography,' Gaeta said. 'This moves us all closer to having a 'God's Eye'—total creative control over the camera and the scene.'
While companies like Runway, Pika Labs, and OpenAI continue to push visual fidelity, Higgsfield is carving out a distinct niche by focusing on the grammar of film—how a story is told through movement and perspective, not just pixels.
Professional creators can request early access beginning today at www.higgsfield.ai. Whether Higgsfield will break through in a crowded field remains to be seen, but its emphasis on camera language suggests a new phase for generative video is already underway.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Man Joins Wife's Pilates Class to Prove It's 'Easy.' He Gets Humbled When He Walks Out on Shaky Legs (Exclusive)
Zach Webber filmed a skit joining his wife Liz's pilates class — but the pain was real. The viral TikTok shows Zach getting hilariously humbled while Liz skips out refreshed. He now has a whole new respect for Liz's workouts — and maybe pilates, Webber thought he was in for a relaxing workout when he joined his wife, Liz, for pilates — what he got was a viral humbling and a whole new level of respect. The viral TikTok video they posted — captioned 'It's 6:00 AM, time to prove to my wife that pilates is easy' — shows Zach walking confidently into class, and limping out with a new outlook. On the other hand, Liz skips out of the studio, declaring, 'Such a relaxing class,' while Zach stares at her in disbelief. 'Liz had been telling me about her pilates class for months, and she kind of found a passion in it,' Zach shares exclusively with PEOPLE. 'She'd been asking me to come join her. So I was like, okay, let's do it.' While the video was filmed like a comedy sketch, the reactions were the real deal. 'I did think it was going to be easier than it was,' Zach admits. 'It was surprising. It's not easy.' Even though the couple filmed the skit after class to be respectful of the other participants, the sweat and grimaces weren't just for show. 'Holding a lunge in a single position for over a minute or doing some of the stuff with the bands that I'd never done… Those were very real reactions,' Zach says. Liz could barely keep a straight face watching her husband struggle. 'I kept looking over at him being like, well, I told you,' she laughs. 'It's hard for me too… I just started in November. My core and everything has been tough getting it back. So looking over, I'm like, see, it's not just me.' Zach's biggest surprise came from the reformer machine itself. 'We did the reformer pilates, which was a big machine, and that stuff was complicated,' he says. 'Doing stuff on that machine with moving parts and cables and the ropes and all that… It was a totally new experience.' He adds, 'There was a learning curve there for sure. I was definitely slamming the carriage and all of the beginner things that are typical.' And while he's done everything from yoga to weightlifting and running, Zach says nothing really prepared him for this. 'It definitely works different muscles in a different way,' he says. 'It's refreshing and different.' Liz has been consistent with her pilates practice since their second child was born. 'I just had our second, who's now eight months old. That's when I started… and it feels so good after. I'm obsessed.' For Zach, the experience was more than a workout — it was a relationship check-in and has given him a new perspective on his wife's strength. 'Since having our second baby, she's really taken her fitness seriously… and knowing how difficult it is, she's extremely impressive,' he shares. Having Zach join Liz's class — grippy socks and all — meant a lot to the mom of two. 'We're both busy, so it meant a lot that he came out and did it with me,' she says. 'I also feel like whenever I come home from class, I'm like, 'Oh, yeah, we did this.' And he's like, 'Oh yeah,' like he gets it now.' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. The two have been together 16 years, married for eight, and prioritize trying new things together. 'We try to do new things like this together when we can get time for each other, even if it's something as simple as going to a workout class and getting coffee after,' Zach says. 'That kind of stuff's really important to us.' Zach hasn't ruled out joining Liz again — even if it's not a regular thing. 'If it weren't as far away as it is, because it is like a 20, 30 minute drive, I would probably be doing it more with her,' he said. 'It's a cool way to mix things up if you're stuck in a workout rut.' And for any guys still doubting pilates, Zach has one message: 'Go try it with no pre-judgment and just see if you like it.' Liz agrees. 'It's not just for the girls, too. I feel like incorporating that even once a week, a couple of times a month, is just so good… it does so many different things for you than your typical workouts.' But if you think you're just in for a spa day, beware. 'When I walked in, I was like, this is going to be even easier than I thought it was going to be,' Zach says. 'It felt so calm and peaceful… and then you start sweating like crazy and your abs are shaking and you're like, oh wait, this isn't serene.' Read the original article on People
Yahoo
2 hours ago
- Yahoo
Why Intel's (INTC) Comeback Might Happen Sooner Than Expected
As an investor who's watched Intel's (INTC) challenges unfold over the past few years, I'm genuinely excited about Lip-Bu Tan stepping in as CEO. Tan's approach is both bold and strategic—the exact combination Intel desperately needs. He's already making aggressive moves to restructure the company, ramp up investments in manufacturing and AI, and put the foundry business at the forefront. Despite the plethora of both internal and external turmoil, INTC stock has managed to post a flat first six months of 2025. Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter Tan is steering Intel not only to reclaim its former dominance but potentially to exceed it. I'm bullish on the outlook—but realistic, too—knowing it will take time for Intel to solidify its AI foothold and deliver meaningful returns in the years ahead. Since taking the helm as CEO in March 2025, Tan has wasted no time launching a significant restructuring to slash layers of middle management that have long bogged down Intel's innovation and decision-making. The plan calls for reducing the workforce by about 20%—a tough but necessary move to streamline the organization and accelerate its agility. This isn't just about trimming costs; it's about making Intel leaner and faster. The company aims to reduce operating expenses to around $17 billion by FY 2025. While layoffs are never easy, Intel has grown bloated compared to rivals and now faces an intensely competitive market where survival—and success—demand swift action. As things stand, Intel lags behind its sector peers on several key metrics. I'm confident that a leaner Intel will be sharper, faster, and better positioned to innovate boldly and prove its strength to the competition. However, Tan must handle the workforce cuts with care, focusing on retaining key talent and maintaining morale through a strong, principled leadership approach. Arguably, Tan's boldest move is his unwavering commitment to Intel's advanced manufacturing, especially the cutting-edge 18A node (1.8nm) technology. Set to power Intel's Panther Lake CPUs by late 2025, this breakthrough could dramatically boost energy efficiency and performance, potentially allowing Intel to finally compete toe-to-toe with giants like TSMC (TSM) and Samsung (SSNLF). On the foundry front, Intel Foundry Services (IFS) is gaining serious momentum. High-profile deals—most notably with Microsoft (MSFT)—to utilize Intel's 18A process could transform Intel into a fierce contender in the foundry market. Securing a few more marquee contracts from the likes of Nvidia (NVDA) or Apple (AAPL) would be a game-changer, sparking a significant surge in investor confidence and substantially lifting Intel's valuation. That said, delays in the massive Ohio manufacturing facility, now pushed back to around 2030, raise concerns about capacity constraints and potential missed opportunities if chip demand suddenly spikes. Intel's challenge going forward will be striking the right balance in capital allocation and maintaining a nimble leadership team ready to seize emerging market opportunities quickly. Looking ahead to 2028, Intel's financial health will largely depend on how well it executes its strategy. Analysts project relatively flat to slightly declining revenue in FY 2025, hovering between $50 billion and $53 billion, with a modest recovery expected afterward. Earnings per share of around $0.30 for 2025 seem reasonable, given the current margin pressures. In my base-case outlook, Intel modestly rebounds to about $60 billion in revenue by 2028, with earnings per share approaching $3.00. This scenario would support a share price rising to around $40 from today's $20—a steady but unspectacular return over three years, especially with the dividend still cut during the turnaround. However, in a bull-case scenario, if Intel secures major foundry contracts and capitalizes on strong AI-driven demand, earnings per share could reach $5.00 by 2028, pushing shares into the $70 to $90 range. Conversely, if Intel falters in execution, revenue stagnates, and growth stalls, the stock could remain stuck in the $20s with limited upside potential. Intel is facing significant challenges, and execution, especially talent retention and deployment, will be critical. Any delays or yield issues with the 18A node could undermine confidence and push foundry customers toward competitors like TSMC. Additionally, Intel faces intense competition in chip design from Nvidia (NVDA) and AMD (AMD). Still, I believe the opportunities outweigh the risks. Despite dominant rivals, Intel's valuation remains attractively low, with a price-to-sales ratio under 2, compared to TSMC's 8.5, leaving plenty of room for multiple expansion as earnings momentum improves and investor sentiment turns positive. History shows that undervalued companies staging a comeback can deliver compelling investment stories. When it comes to INTC, most of Wall Street is sitting on the fence. Intel carries a consensus Hold rating, backed by two Buys, 25 Holds, and four Sells. INTC's average stock price target is $21.29, suggesting roughly 6.5% upside over the next year. Although this suggests it may be premature to expect significant gains, investors who buy now and hold through the stagnation phase could reap rewards if sentiment improves—truly a case of being better off being early than too late. There's no guarantee Intel will pull off a complete turnaround, but the company is clearly taking bold steps to tackle years of bloat, strategic drift, and technological lag. Still, winning over a competitive market dominated by entrenched giants won't be easy—it will require grit from management, sharp strategic vision, and a bit of luck. That said, for portfolios seeking value-driven upside, a modest stake in Intel could be a worthwhile investment. I'm cautiously optimistic. Disclaimer & DisclosureReport an Issue Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Newsweek
2 hours ago
- Newsweek
Delivery Driver Spots Cat—Doorbell Cam Captures 'Emotional Damage'
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The internet is in stitches after a delivery driver asked a pet parent a certain question about her cat. Michaela Roxy Davies, known on TikTok as @michaeladavies12, came to the front door when she noticed a delivery driver dropping off a package. Along with Davies came her cat Lily, who is also referred to as Fat Lily, which led the delivery driver to ask: "Is she pregnant?" This question didn't come as a surprise, Davies told Newsweek via TikTok, "She's a big gal and always has been!" Davies responded to the driver that Lily isn't pregnant and instead she's "just really fat." The two of them started laughing, which was captured on her Ring camera and posted to TikTok last week, bringing in over 156,500 views and 29,900 likes. "He didn't say anything else about Fat Lily afterwards, was just taking a picture of my parcel," Davies said. "He was a lovely guy and found it funny." The end of the video included a close-up picture of Fat Lily. She looked completely unamused by the question, causing her "emotional damage." Screenshot from Ring camera capturing the moment a delivery driver asked the owner if her cat was pregnant. Screenshot from Ring camera capturing the moment a delivery driver asked the owner if her cat was pregnant. @michaeladavies12/TikTok TikTok Users React While Davies didn't necessarily mind the question, TikTok users shared their thoughts on the situation in the video's comments section. "Not the delivery man fat-shaming your cat," wrote one user. Another commented on the picture of Lily: "The pain in her eyes!!! Don't worry girl, we've all been there." A third user added: "You leave her alone!" Cats' Weight While the delivery driver's comment might've hurt Lily's feelings, the truth is that she is not the only cat weighing in on the heavier side. A PetMD article from last year reported that about 61 percent of cats are overweight. It's almost impossible to say "no" to those begging eyes for another treat or helping of food, but obesity in cats can lead to health issues, including diabetes, heart disease, arthritis, cancers and a weakened immune system. It can also shorten a cat's lifespan. Every cat is at risk of becoming overweight, but the article shared that several cat breeds are more susceptible to weight gain. Those breeds include Persian, Manx, British and American shorthaired, exotic shorthaired, Ragamuffin, Birman, Sphynx, Maine Coons and Norweigan Forest cats. These cats often prefer napping the day away instead of playing. Plus, they can never turn down food. Do you have funny and adorable videos or pictures of your pet you want to share? Send them to life@ with some details about your best friend, and they could appear in our Pet of the Week lineup.
